Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Marketing Insight ‘Famine’: Over 50% Of Brands Lacks Quality Insight
Advertising and marketing industry is suffering from a marketing insight famine. 51% of brands say their insights are too weak for creative work, according to State of Creativity by Cannes Lions 2025. Every week and month, hundreds of reports and…
Channelize Memories in your Festival Marketing Strategy for Sales Growth
We are entering the time of festivals in the midst of inflation and tariffs. The talk for festival marketing strategy is significant where consumers are running away from stores or buying anything. If a purchaser thinks more than once while…
Customer Loyalty Demystified: 4 Bonds That Actually Work
Customer loyalty isn’t a program, it’s survival. For brands, it’s the thin line between being the GOAT and being ghosted. Sure, freebies and coupon codes can win a click, but can they win a customer’s mindshare? Not for long. Ogilvy’s…
August Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The landscape of August marketing was set already due to back-to-school and back-to-college campaigns. However, there were other players in the same set of markets ready to steal the attention. Right, we are talking about attention whether it is deserving…
What Makes CTV Advertising Delicious for DoorDash
When you think about DoorDash, your first thought is probably hot pizza, but not CTV advertising charts. Yet here we are: DoorDash’s name is stamped on a joint report with eMarketer about how Americans are spending their time on connected…
An In-house Marketing Agency: Broke Pepsi but Made Duolingo
An in-house marketing agency is the brand’s own creative and media operation sitting inside the company, serving one client only: the business. External agencies bring cross-category perspective and scale. In-house teams trade that breadth for deeper brand intimacy, faster turns,…
From LinkedIn to Substack: Choosing Intimacy Over Virality
The online professional world has always had its “default hangouts.” LinkedIn became the de facto digital conference hall, a mix of résumés, industry chatter, and thought-leadership one-liners. But recently, a quieter, more intimate platform has been making noise very differently.…
Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients
Cindy Rose has become the new WPP CEO, succeeding Mark Read. Mark Read is set to retire from the company’s Board and as the CEO on 31st Dec, 2025, after completing more than 3 decades of his professional career. Meanwhile, the…
10 AEO Tips for Millennial Marketers to Win Attention
Google is changing the gears right now. Yes, and we are talking about AEO (Answer Engine Optimization). It is imperative that we must share the best AEO tips with each-other. So, let’s start. Welcome to the world where Google doesn’t…
PayPal Offsite Ads May Revive the Ad Landscape for PayPal
PayPal just waded into programmatic advertising with Offsite Ads, turning transactions into ad fuel. This isn’t the kind of “spray-and-pray” ad targeting that guesses who you are based on your click—it’s much sharper. The age of programmatic ads. By leveraging…