Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
July Marketing Rundown: 6 Must-Know Stories That Shaped the Month
We’re closing out Q2 with July marketing rundown—and it’s been a weird mix of AI drama, brand pivots, and unexpected genetic deep-dives. From Coldplaygate to Starbucks sliding into the protein drink territory, July didn’t hold back on entertainment. But while…
The Climate Cost Lurking Behind Streaming Service Sustainability
My day started with watching a terrifying story about a small town in South Memphis. Ester Knox, a long-time resident of Boxtown, shared her concerns about the AI Data centers of Elon Musk’s Grok AI. The summary version of the…
Surviving Google AI Search Mode: A New Game for Brands
Google rolled out its Google AI Search mode globally and made it available for its users. After introducing the AI overview, the AI search mode was another significant step that was thought out by the company’s executives and Sundar Pichai. …
The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads
Creativity in Comfort Zone Cannes Lions 2025 report reveals a shocking state of creativity among brands, i.e. emotionless ads. They operate in a comfortable creative, risk-friendly environment. The real danger is staying safe in a world flooded with sameness. In…
Midjourney Lawsuit: A Way to Destabilize Art or Democratize?
A Midjourney lawsuit was inevitable. On June 11, 2025, The Walt Disney Company and NBCUniversal filed a federal lawsuit against Midjourney, the startup behind the popular AI image generator, in the Central District of California. Sooner or later, major brands…
AI Backlash is Back in Big Brands Because of This Major Reason
AI backlash has made its comeback. LinkedIn posts and Reddit discussions are not the usual suspects behind the backlash — this time, it is quarterly reports and CEOs backtracking on their AI views. AI has been gaining momentum for a…
Why AI Slop is the Internet’s Newest Threat to Sanity
AI slop has become a common phrase and a dominator in Internet culture. Wherever you scroll, you will see nonsense AI imagery that makes you feel repulsive or stupefied. A cat wearing a strawberry diaper roams around with a big-muscled…
Personal Use, Professional Buy: How AI Buyers Start with Individual Adoption
At my first desk job, I was handed a grueling task: create a beautiful, image-rich story without any prior experience in design tools. Naturally, I turned to my go-to platform, Canva. It was simple, intuitive, and got the job done. …
The Rise of the Millennial Decision-Maker
Here’s what’s happening in B2B right now: your buyer isn’t who it used to be. Gen X executives once led most deal cycles—but today, millennials make up more than half of B2B decision-makers. According to Digitalzone research, 51% of current…
Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win
In a world increasingly defined by polarization and hyper-visibility, comfort zone creativity is entering what many insiders call a cautious phase. The 2025 State of Creativity report by LIONS reveals a telling statistic: only 13 percent of brands feel they…