Ruchi Roy
Adapt Signal-Based Marketing or Lose to Data Privacy
In a world where Google seems to change its cookie policies as often as we refresh our feeds and consumers are dodging ads like they’re in a video game—something has to give. Enter signal-based marketing, a classic client-building tactic with machine learning analytics and data-combing. Remember when marketing was more about building real connections than…
Read More
What Advertisers Should Know About Pinterest AI Tools
Need to message someone? Hit them up on WhatsApp. Curious about what celebs are up to? Scroll through Instagram. Need to roast a new public policy? Vent on X. But when it’s time to dive into aesthetics and ideas, most Americans head straight to Pinterest. The 15th most-used social media platform has quietly become a…
Read More
2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing
According to a fresh report by Smartly, the AI-powered ad tech company, marketers face some major surprises—especially if they want to keep up with the ever-changing tastes of Gen Z and Gen Alpha. This report offers new insights and timeless reminders for brands hoping to create show-stopping ad creatives and campaigns. Traditional motivators like interest,…
Read More
Fostering Brand Loyalty through Audio Streaming Platforms in Audience
We’ve come a long way from changing radio stations to subscribing to podcasts and audio streaming platforms. It’s been a journey of evolving audio experiences—from waiting for hours to listen to our favorite radio jockeys to simply clicking on an audiobook whenever we want. The journey was not profound only for listeners but for businesses…
Read More
Is YouTube Shorts Advertising the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a solid fanbase with over 2 billion users and millions of real-time watchers. Despite its popularity, YouTube had to announce YouTube Shorts when the world jumped on the short-video bandwagon. Sure, YouTube may have been fashionably…
Read More
Latest Marketing News from August — 8 Snippets You Must Know
August is over, but a whole hell of a lot has happened in the past 31 days. The latest marketing news has been loud and creative, from blunt marketing strategies to the rise of cutesy trends. So, if you’re ready to dive into the latest and greatest from the marketing world, sit back and enjoy…
Read More
Reddit Advertising Plan May Help Brands Without Upsetting Users
A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals. And that’s precisely what makes Reddit…
Read More
How Nike’s Ad Campaign Sparked a Conversation on Sportsmanship
Nike took a long shot – and missed the mark, according to viewers – with it’s recent pro-unsportsmanlike “Winning is not for everyone” for the Olympics. The ad’s first shot features a terrifyingly locked in child, clearly hinting at the content and route the ad would take. The star-studded campaign video has an edgier, grungier…
Read More
5 Content Writer Tips for the Next-Gen Digital Market
Gone are the days when excellent command over language, grammar, and storytelling were the only unmistakable signs of a great writer. Today, if you’re writing for brands and businesses, it’s no longer enough to have a way with words—you need to be tech-savvy, adaptable, and always on top of what’s next. The modern writer is…
Read More
What’s Really Behind the Rise of Dermacare Products?
Beauty never goes out of style— it just keeps reinventing itself. Every era has defined beauty trends, from Queen Cleopatra’s famed milk baths and intricate rituals to Elizabeth I’s iconic (but objectively poisonous) lead-based makeup. Fast forward to today, and the beauty industry is riding yet another wave, but this time it’s all about skincare.…
Read MoreRecent Posts
