Ruchi Roy

Entertainment marketing can be the Midas touch for B2B brands

Entertainment Marketing: The Midas Touch B2B Brands Can’t Afford to Miss

By Ruchi Roy / April 9, 2025

Entertainment marketing is the secret weapon CMOs at B2B companies need to start wielding. In a world of pitch decks and quarterly forecasts, B2B marketing often feels like it’s allergic to fun. But, a shift is underway—more brands are discovering that entertainment isn’t a B2C luxury but a B2B necessity. So, how does a strategy…

B2B digital accessibility matters to market

Why B2B Digital Accessibility Is a Must for Modern-Day Businesses

By Ruchi Roy / April 7, 2025

Digital accessibility isn’t just about checking a box for compliance—it’s about doing the right thing in today’s business world. It’s about inclusion. In business, inclusion translates directly into broader reach, more substantial ROI, and long-term credibility. Conversely, ignoring accessibility can open the door to serious consequences. Netflix, Domino’s Pizza, and even Beyoncé’s brand have faced…

Retail Media and CTV Advertising Dominate

How Retail Media and CTV Advertising Dominate Omnichannel Strategy

By Ruchi Roy / April 4, 2025

Ads in supermarkets, social media feeds, and streaming platforms—advertising today is everywhere. Amid this saturation, two channels are emerging as the new power players in omnichannel marketing: CTV advertising and retail media.  In a landscape where ads are inescapable, the goal is no longer ubiquity—it’s consistency and connection. That’s where the omnichannel strategy comes in.…

March Marketing Roundup

March Marketing Rundown — 7 Bite-Sized Stories to Know

By Ruchi Roy / March 31, 2025

March 2025 feels like just before a plot twist in a thriller—quiet but charged with anticipation. Eggs were covering the headlines of the news. The United States has been going through an egg crisis, and Elon Musk is not stopping pulling more stunts for his companies. March 2025 isn’t loud, but it’s loaded with undercurrents. And,…

Kanye West Controversy

Why Kanye West’s Marketing Playbook is Risky for Brands

By Ruchi Roy / March 26, 2025

Kanye West is more than a musician—he’s a brand, a cultural disruptor, and a master of chaotic marketing. But as much as his unfiltered approach keeps him in the spotlight, it also comes with reputation-destroying risks that most brands simply can’t afford. A 24-time Grammy winner and a master of chaotic marketing, once had lucrative…

Why Amazon-Adobe Partnership is a Win-Win for Brands

Why Amazon-Adobe Partnership is a Win-Win for Brands

By Ruchi Roy / March 24, 2025

The Adobe partnership with Amazon Web Services (AWS) is set to change how brands engage with customers. Announced last December, the collaboration brings together the two tech giants, unlocking new possibilities for personalized marketing and customer experience.    The partnership gave both companies the edge in the market space. First, AWS is giving Adobe the…

How CPG Marketing can Win

How CPG Marketing can Win in today’s Algorithmic Era

By Ruchi Roy / March 21, 2025

CPG marketing is no longer just about pushing products and hoping for brand loyalty. It’s 2025, and the landscape has shifted dramatically. Brands are navigating an era where algorithms govern everything — from what consumers see in their social feeds to what products they discover on e-commerce platforms.   That’s why today is about the Algorithmic…

Why Adobe Stock Branch is Getting Love from Everyone

Why Adobe Stock Branch is Getting Love from Everyone

By Ruchi Roy / March 18, 2025

A creative designer walks into a bar and says, “Give me something bold… but not too loud. Smooth, with a touch of contrast. And make sure it aligns perfectly with the client’s mood.”  Here, Adobe Stock is the bartender. IYKYK.  Yes, the point is that in a world where speed, quality, and imagination know no…

5 Ad Campaigns Led by Women in Advertising

5 Ad Campaigns Led by Women in Advertising That Go Beyond Stereotypes

By Ruchi Roy / March 17, 2025

When women hold most of the marketing jobs, why have women in advertising not gained the same status?   Yes, that’s an ongoing challenge. While women CMOs are prevalent, women creative directors are few and far between. Women have significant power as consumers. They run households and purchase accordingly. Still, only about 12.6 percent of creative…

AI Making Marketing Efficient without Emotions

Is AI Making Marketing Efficient without Emotions? The AI Dilemma

By Ruchi Roy / March 12, 2025

AI in marketing is efficient in bringing results. It is a choice that offers marketers and brands the freedom to act fast. Gone are the days when a department had to analyze data by reading every Excel document—now, big data is little for AI. But the question is trickier than we expect.   It is imperative…

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