Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
How the Power of Words Can Make or Break Your Ad Copy
The power of words is invincible. I was watching a soul-crushing movie where the protagonist, on the verge of death, struggles to communicate with his beloved wife. He musters only four words in a frail, broken voice: “I will find…
The Rise of Intent Based Marketing in a Hyper-Personalized B2B World
Guesswork is no longer a strategy. In today’s B2B ecosystem, intent based marketing is emerging as the key to identifying, understanding, and converting high-value prospects, faster and smarter. It doesn’t reinvent the funnel, it turbocharges it. Cold email blasts and…
European Accessibility Act: A New Era for Inclusive and Ethical Business
Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in…
CocaCola Publicis Partnership Signals Strategic Shift —and WPP’s Waning Grip
The US CocaCola Publicis partnership has many layers. One is a celebration. One is the promise of bold new market strategies. And one—perhaps the most quietly dramatic—is how WPP lost a behemoth after managing it for four years. Coca-Cola and…
4 Omnichannel Pitfalls Marketers Must Avoid to Drive Growth
Omnichannel pitfalls in marketing are as common as finding coal while digging for diamonds. In a landscape more competitive than ever, persistence is everything. From digital to offline, in-house teams to out-of-home placements—marketers are chasing their buyers across every imaginable…
Tesla Marketing: Why the Musk-Driven Strategy Is Running Out of Charge
Tesla marketing is undergoing a quiet—but significant—pivot. The shift comes as deliveries fall, trust dips and public backlash intensifies across major markets. Back in 2015, Tesla’s marketing was the stuff of legend. It was all about one thing: Elon Musk.…
Entertainment Marketing: The Midas Touch B2B Brands Can’t Afford to Miss
Entertainment marketing is the secret weapon CMOs at B2B companies need to start wielding. In a world of pitch decks and quarterly forecasts, B2B marketing often feels like it’s allergic to fun. But, a shift is underway—more brands are discovering…
Why B2B Digital Accessibility Is a Must for Modern-Day Businesses
Digital accessibility isn’t just about checking a box for compliance—it’s about doing the right thing in today’s business world. It’s about inclusion. In business, inclusion translates directly into broader reach, more substantial ROI, and long-term credibility. Conversely, ignoring accessibility can…
How Retail Media and CTV Advertising Dominate Omnichannel Strategy
Ads in supermarkets, social media feeds, and streaming platforms—advertising today is everywhere. Amid this saturation, two channels are emerging as the new power players in omnichannel marketing: CTV advertising and retail media. In a landscape where ads are inescapable, the…
March Marketing Rundown — 7 Bite-Sized Stories to Know
March 2025 feels like just before a plot twist in a thriller—quiet but charged with anticipation. Eggs were covering the headlines of the news. The United States has been going through an egg crisis, and Elon Musk is not stopping…