Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Why Kanye West’s Marketing Playbook is Risky for Brands
Kanye West is more than a musician—he’s a brand, a cultural disruptor, and a master of chaotic marketing. But as much as his unfiltered approach keeps him in the spotlight, it also comes with reputation-destroying risks that most brands simply…
Why Amazon-Adobe Partnership is a Win-Win for Brands
The Adobe partnership with Amazon Web Services (AWS) is set to change how brands engage with customers. Announced last December, the collaboration brings together the two tech giants, unlocking new possibilities for personalized marketing and customer experience. The partnership…
How CPG Marketing can Win in today’s Algorithmic Era
CPG marketing is no longer just about pushing products and hoping for brand loyalty. It’s 2025, and the landscape has shifted dramatically. Brands are navigating an era where algorithms govern everything — from what consumers see in their social feeds…
Why Adobe Stock Branch is Getting Love from Everyone
A creative designer walks into a bar and says, “Give me something bold… but not too loud. Smooth, with a touch of contrast. And make sure it aligns perfectly with the client’s mood.” Here, Adobe Stock is the bartender. IYKYK. …
5 Ad Campaigns Led by Women in Advertising That Go Beyond Stereotypes
When women hold most of the marketing jobs, why have women in advertising not gained the same status? Yes, that’s an ongoing challenge. While women CMOs are prevalent, women creative directors are few and far between. Women have significant power…
Is AI Making Marketing Efficient without Emotions? The AI Dilemma
AI in marketing is efficient in bringing results. It is a choice that offers marketers and brands the freedom to act fast. Gone are the days when a department had to analyze data by reading every Excel document—now, big data…
Kendrick Lamar Halftime Show Just Schooled Brands on Marketing
Kendrick Lamar didn’t just perform at Super Bowl LIX—he turned the halftime show into a tutorial in storytelling, cultural depth, and brand power. Why did his performance hit differently? Three reasons—storytelling, cultural setting, and branding—are woven through his lyrics, choreography,…
Publicis Media’s Power Play in Women’s Sports
Publicis Media is making bold moves in women’s sports, and the industry is in awe! The company has officially launched Women’s Sports Connect (WSC)—a dedicated unit under Publicis Sports, built to amplify women’s sports like never before. While the announcement…
B2B Advertising Campaigns That Prove Human Emotions Drive Success
When we talk about ad campaigns and branding, it’s usually B2C brands that steal the spotlight—because creativity flows freely in their world. But does that mean a B2B marketing campaign is dull and lifeless? Absolutely not. B2B marketing isn’t just…
February Marketing Roundup: 6 Bite-Sized Stories to Know
Eagles vs. Chiefs, Kendrick vs. Drake, and brands battling it out for the best Super Bowl ad spot—February came in hot! From record-breaking ad spends to unexpected celebrity endorsements, this month was nothing short of a marketing rollercoaster. Love was…