Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Microsoft Xandr DSP Shutdown is Alarming Sign for Third-Party Ad Tech
Microsoft Xandr DSP shutdown announcement has come down as the end of third-party ad tech. Sooner or later, the looming death of third-party data and supported ad tech is going to have a substantial impact on advertising. The news is…
May Marketing Rundown — 7 Bite-Sized Stories to Know
Amid inflation concerns in Britain and surrounding regions, America’s geopolitical interventions, and tech giants flexing their AI capabilities, May marketing landscape proved to be anything but uneventful. It wasn’t a watered-down month, nor was it entirely turbulent, but marketing agencies…
Are Trump’s Tariffs Effects Alarming or Alluring on Marketing Industry?
President Donald Trump’s tariffs, announcements, and delays have put the marketing industry in a dangling boat with no oars to propel towards. The administration’s stance is clear: domestically-made products are exempt, while those produced abroad will face substantial levies. There…
From Clerks to Clicks: Inside the Retail Digital Transformation
Walk into a store today and you’ll see it: Retail Digital Transformation in full swing. A Gen Z shopper browses a clothing rack with one hand, and wields their phone like a lightsaber with the other. No, they’re not texting.…
Creators or Influencer Marketing? Here’s Where Smart Brands Are Placing Their Bets
A couple of months back, Unilever announced its decision to promote influencer marketing by spending 50 percent of its media ad spending on social platforms. The simple reasoning behind the decision is that brands think social media platforms and an…
The Multiplier Effect in Marketing where Brand and Demand Work in Harmony
For too long, marketing teams have operated under a false dichotomy and avoided the multiplier effect in marketing. The false dichotomy creates a distinction between brand building and demand generation. CMOs approach both subjects as they are fundamentally different, even…
DOOH Advertising’s Growth Story Needs a Stronger Backbone: What’s Missing?
In a world where screens dominate everything from our phones to refrigerators, it’s no surprise that outdoor advertising is catching up. DOOH advertising (Digital Out-of-Home) has shifted its role in how brands are seen in public spaces. Cities are no…
In Conversation: Michael Wilkins on Co-existence of AI and Sustainability in Marketing
AI in the Industry AI is turbocharging digital marketing—but at what environmental cost? As brands race to adopt the latest tools, few are stopping to ask what it’s doing to the planet. We spoke with Michael Wilkins, co-founder of sustainable…
Culture Over Carbonation: Unpacking Liquid Death’s Demise in the UK
For many months, marketing experts and pundits have covered Liquid Death’s failure in the UK and explored its reasons. Liquid Death’s journey is quite an interesting case study for brands that may see the UK as a potential market for…
Meta Advertising Takes a Dangerous Slope with Principal-Based Buying in Recession
Meta advertising has been evolving in the dynamic marketing and ad-buying space ecosystem. Currently, Meta is moving with principal-based trading in the digital landscape. Understanding the complex situation, its reverberations around the advertising process, and the consequences on media planning…