Garima Sinha
Garima Sinha is a staff writer at Ad Pulse with over 11 years of experience in editorial/content writing and digital media. She specializes in advertising trends, technology-driven marketing, consumer attitudes, B2B marketing, brand communication, and emerging technologies. She writes about how technology, media, and consumer behavior are reshaping modern marketing, covering topics such as AI, retail media, influencer marketing, omnichannel experiences, and emerging digital engagement trends. Her research-based yet conversational writing style helps marketers stay ahead of the emerging industry trends.
Articles by Garima Sinha
AI Search Optimization: How Brands Can Win Visibility in ChatGPT and AI Search
Consumers are increasingly relying on AI assistants like ChatGPT, Perplexity, Gemini, and Claude to research products, compare services, and discover brands. That shift is creating a new marketing challenge: brands are no longer optimizing only search engines; they are optimizing AI recommendations. Gartner predicts that by 2026, the…
Marketing Attribution: Why Last-Click No Longer Works
A customer watches your CEO’s LinkedIn post, hears your brand mentioned on a podcast, asks ChatGPT for recommendations, reads reviews, visits your website three times, and finally clicks a Google Search ad before making a purchase. Your dashboard gives 100%…
Retail Media vs Commerce Media: The Next Evolution of Digital Advertising
Consumers are engaging in activities beyond just visiting retail sites. They are purchasing flight tickets, booking cabs, making digital payments, streaming video or audio, buying groceries, booking hotels, and managing finances on dozens of apps each week. Each of these interactions creates valuable first-party data. This shift raises an important new…
AI Slop Is Becoming a Brand Risk, Not Just a Content Problem
AI Slop in Brand Safety: As AI-generated content floods the digital landscape, marketers face a growing challenge: separating efficiency from authenticity. In this interview, Akanki shares her perspective on AI slop, its impact on brand safety and consumer trust, and…
Affiliate Marketing Trends: How Publishers, Creators, and Brands Are Rebuilding Revenue Models
As creators, publishers, and brands look for better ways to monetize their content, the evolution of affiliate marketing from a performance channel into content-driven commerce has opened better venues for creators and brands to monetize their content. Publisher-recommended purchases, creator-endorsed ratings…
What AI Shopping Assistants Mean for the Future of Retail Media?
Online shopping has never offered more choice—but making the right purchase has never felt more overwhelming. Shoppers often bounce between search results, product pages, reviews, and comparison sites before deciding what to buy. AI shopping assistants are changing that by…
Comment Culture: Why the Conversation Is Becoming the Content
There was a time when the comment section existed simply to react to content. Today, it’s often the reason people stay. Whether it’s TikTok, Instagram, YouTube, or LinkedIn, users increasingly scroll straight to the comments, not just to leave an…
How Owned Media Strategy Is Replacing the Growth-at-All-Costs Playbook
For years, marketers optimized for reach. More impressions, more clicks, more followers. The assumption was simple: if brands could buy enough attention, growth would follow. That model is becoming increasingly fragile. Algorithms determine who sees your content. Privacy regulations limit…
Why Human Verification Is Emerging as the Internet’s New Trust Layer
The internet was designed around speed and accessibility. Creating an account, publishing content, or connecting with someone across the world takes only seconds. For decades, platforms largely assumed that the person on the other side of the screen was real.…
Why Brands Are Taking Threads More Seriously in 2026
Social media platforms rarely stay in the “experiment” phase for long. Eventually, they reach a point where marketers have to decide whether they’re worth investing in strategically. For Threads, Meta’s answer to X, that moment has arrived. With more than…