Garima Sinha
Garima Sinha is a staff writer at Ad Pulse with over 11 years of experience in editorial/content writing and digital media. She specializes in advertising trends, technology-driven marketing, consumer attitudes, B2B marketing, brand communication, and emerging technologies. She writes about how technology, media, and consumer behavior are reshaping modern marketing, covering topics such as AI, retail media, influencer marketing, omnichannel experiences, and emerging digital engagement trends. Her research-based yet conversational writing style helps marketers stay ahead of the emerging industry trends.
Articles by Garima Sinha
The Future of Search Ads: AI Just Broke the Funnel—Now What?
Remember the time when ‘searching’ merely required you to type words into a box to see if Google was able to find your answer? That era is quickly coming to a close. Today, with the use of AI tools like ChatGPT…
Social Algorithm Reset 2026: How Brands Can Win Organically
It’s incredible how quickly everything changes! In 2024, brands learned the hard way that you needed to pay to be seen on social media. By 2025, everything had changed: platforms went through the “social algorithm reset,”. Users now had significantly…
Clicks Don’t Pay the Bills: 8 Performance Marketing Metrics Brands Should Track Now
If marketing had a red-carpet moment, clicks would no longer be the celebrity. They’ve had their era—flashy, easy to track, and universally understood. But when it comes to performance marketing metrics, clicks barely scratch the surface. They don’t reveal if…
Why Cross-Channel Marketing ROI Matters More Than Ever in 2026
Marketing in 2025 seems less like a funnel and more like a symphony—thousands of instruments, many tempos, one conductor: genuine business outcomes. As brands push harder for stronger cross-channel marketing ROI, users have switched from short-form videos to artificial intelligence-generated…
The Magic Behind 1800 Tequila’s Cool Factor: Authenticity Over Aesthetics
1800 Tequila is the premier example of how to effectively combine classic liquor brands with the current ways liquors are marketed. It has been successful in building a reputation as an up-and-coming, new-age brand of liquor in a time when…
What Makes an Amazon Prime Commercial Impossible to Scroll Past?
Amazon Prime commercials are standing out in a landscape where most OTT ads still rely on promotions, product shots, and platform features. Instead of selling a subscription, an Amazon Prime commercial now behaves like a short film, built around emotion,…
Multimodal Search SEO: How to Stay on the Feed When AI Sees Everything
Search once was straightforward. You typed some text, Google ranked the results, and you clicked. But in 2026, that idea already feels outdated. Searching is no longer something you “do”; it is something you “show.” People now talk on their phones,…
Gen Alpha’s New Rule: Share It, See It, Delete It
While millennials devoted themselves to constructing their feeds, Gen Z became the kings and queens of the aesthetic dump, and Gen Alpha is doing something new entirely—they are creating ephemerally present, disappearing, in-the-moment content. Their new activity? A Locket “Rollcall”—a…
Kirti Chauhan on What the Australia Social Media Ban for Under-16s Really Means for Marketers
Corporate Social Responsibility & Impact on Consumer Loyalty Australia’s under-16 social media ban is reshaping how young audiences engage online. Social media expert Kirti Chauhan explains what this means for marketers, creators, and brands—and how to rethink youth engagement responsibly.…
Is This the End of AI Influencers? Here’s the New Wave Taking Their Spot
For a moment, AI influencers appeared to be unbeatable. They had flawless skin, no scandals, and ideal brand safety. No late-night meltdowns. And no uncomfortable emotional relationships. No dodging cancel culture. They were always awake, always “on,” and they could…