Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul

Stop the Shortcut: How to Avoid Google Parasite SEO Rules Penalties 

Kodak’s Comeback in the Market is the Result of Nostalgia Love

WPP + Google Walk Into a Bar… and Change Marketing Forever

AI Marketing ROI: The Cross-Gen Hack Every Marketer Swears By
Burger King New Ad Has Written ‘Misleading’ All Over it
Welcome to Agentic Marketing & The Era of Self-Driving Campaigns
How Ethical Marketing Draws the Line Between Influence and Manipulation
Why You Click ‘Buy Now’: How Colors, Sounds and UX Influence Buying Decision
Why Great Brands Need Great Rivals: Coke Vs Pepsi

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10 AEO Tips for Millennial Marketers to Win Attention

By Ruchi Roy August 22, 2025
Google is changing the gears right now. Yes, and we are talking...
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2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing

By Ruchi Roy September 9, 2024
According to a fresh report by Smartly, the AI-powered ad tech company,...
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4 Omnichannel Pitfalls Marketers Must Avoid to Drive Growth

By Ruchi Roy April 14, 2025
Omnichannel pitfalls in marketing are as common as finding coal while digging...
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SA360 vs Google Ads: How to Choose the Right Platform for Smarter Campaign Management

By Garima Sinha October 31, 2025
Remember when scaling up a campaign simply meant adding more keywords and increasing your budget? Those days are gone. In 2025,...
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Kodak's Comeback in the Market is the Result of Nostalgia Love

Kodak’s Comeback in the Market is the Result of Nostalgia Love

By Ruchi Roy November 18, 2025
The rise and fall of brands are regular occurrences, but Kodak's comeback has become one of the most fascinating case...
Best of Brand

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Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha  May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap,…

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Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha  July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is…

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WPP Profit Warning: Can the Ad Giant Bounce Back? 

By Garima Sinha  August 22, 2025

When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number…

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WPP + Google Walk Into a Bar… and Change Marketing Forever

By Garima Sinha  November 17, 2025

Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This announcement is a commitment of…

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Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy  September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string…