Engagement Is Tanking Everywhere—But It’s Not Your Content. Here’s the Real Tea 

Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins

The Future of Search Ads: AI Just Broke the Funnel—Now What? 

Social Algorithm Reset 2026: How Brands Can Win Organically

Bad Bunny Heads the 2026 Super Bowl Halftime Show, and Things Change Now
Marketing Strategies for 2026: Tips for Marketers to Prepare Better
Gen Alpha’s New Rule: Share It, See It, Delete It
November Marketing Rundown: 6 Must-Know Stories of the Month
Is This the End of AI Influencers? Here’s the New Wave Taking Their Spot 
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul

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10 AEO Tips for Millennial Marketers to Win Attention

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Google is changing the gears right now. Yes, and we are talking...
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2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing

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According to a fresh report by Smartly, the AI-powered ad tech company,...
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4 Omnichannel Pitfalls Marketers Must Avoid to Drive Growth

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Omnichannel pitfalls in marketing are as common as finding coal while digging...
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Multimodal Search SEO: How to Stay on the Feed When AI Sees Everything

By Garima Sinha December 2, 2025
Search once was straightforward. You typed some text, Google ranked the results, and you clicked. But in 2026, that idea...
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Brand Lift in 2026 Why Perception, Not Presence, Decides Who Wins

Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins

By Ruchi Roy December 18, 2025
In 2025, brands spent more money than ever trying to stay visible. U.S. ad spending crossed the $400 billion mark. Result?   Noisy feed, AI...
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Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha  May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap,…

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Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha  July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is…

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WPP Profit Warning: Can the Ad Giant Bounce Back? 

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When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number…

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WPP + Google Walk Into a Bar… and Change Marketing Forever

By Garima Sinha  November 17, 2025

Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This announcement is a commitment of…

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Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy  September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string…