Not to Be Dramatic… But the WPP Google Partnership Is a Whole New Era

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Burger King New Ad Has Written ‘Misleading’ All Over it

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AI’s the New Marketer? Welcome to Agentic Marketing
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Why You Click ‘Buy Now’: How Colors, Sounds and UX Influence Buying Decision
Why Great Brands Need Great Rivals: Coke Vs Pepsi
A/B Testing is a Must and 98 Percent SMBs Feel Pretty Positive with Results
October Marketing Rundown: 6 Must-Know Stories That Shaped the Month

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Google is changing the gears right now. Yes, and we are talking...
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2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing

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According to a fresh report by Smartly, the AI-powered ad tech company,...
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Omnichannel pitfalls in marketing are as common as finding coal while digging...
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Remember when scaling up a campaign simply meant adding more keywords and increasing your budget? Those days are gone. In 2025,...
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Top 5 Neuromarketing Campaigns that Tells Stimulation is Paramount

Top 5 Neuromarketing Campaigns that Say, “Stimulation is Paramount”

By Ruchi Roy November 11, 2025
An ad that makes your mouth water, an audio beat that creates brand imagery, a PSA that tugs at your...
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Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha  May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap,…

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Your Data, Your Rules: Edge AI for Real-Time Wins

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Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is…

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WPP Profit Warning: Can the Ad Giant Bounce Back? 

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When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number…

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Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy  September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string…

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Why You Click ‘Buy Now’: How Colors, Sounds and UX Influence Buying Decision

By Garima Sinha  November 7, 2025

Have you ever clicked ‘Buy Now’ and wondered — wait, when did I actually decide to buy this? You didn’t just make a decision. You…