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May Marketing Rundown — 7 Bite-Sized Stories to Know
Amid inflation concerns in Britain and surrounding regions, America’s geopolitical interventions, and tech giants flexing their AI capabilities, May marketing landscape proved to be anything but uneventful. It wasn’t a watered-down month, nor was it entirely turbulent, but marketing agencies were met with uncertainty, especially amid looming tariff regulations. Former President Donald Trump made headlines…
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The Domino Effect: How Tariffs Are Disrupting Global Advertising Spend in 2025
We don’t typically think of advertising agencies or marketing budgets when we hear the word “tariffs. Instead, we think of trade negotiations, shipping containers, or global politics—no advertising spend. But behind closed doors, that’s exactly where tariffs are quietly making their impact on how brands are spending on advertising . Tariffs are essentially taxes on…
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April Marketing Rundown — 7 Bite-Sized Stories to Know
From antitrust clashes to space-bound stunts gone sideways, April delivered a whirlwind of moments that marketers can’t afford to miss. As Q2 kicks off, the marketing world is juggling both big wins and strange misfires. Yes, someone actually tried to send Katy Perry to space for a 10-minute promotional flash—and no, the internet wasn’t impressed.…
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March Marketing Rundown — 7 Bite-Sized Stories to Know
March 2025 feels like just before a plot twist in a thriller—quiet but charged with anticipation. Eggs were covering the headlines of the news. The United States has been going through an egg crisis, and Elon Musk is not stopping pulling more stunts for his companies. March 2025 isn’t loud, but it’s loaded with undercurrents. And,…
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Instagram Dislike Feature: Will It Fix the Comment Section or Create More Chaos?
Yes, you heard it right. The Instagram dislike feature is here… well, almost. Honestly, we have mixed thoughts about it. Instagram is testing a new “dislike” feature for comments—but not in the way you might expect. Hold on before imagining a red thumbs-down next to every post (relax, this isn’t YouTube 2010). If you’ve ever…
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February Marketing Roundup: 6 Bite-Sized Stories to Know
Eagles vs. Chiefs, Kendrick vs. Drake, and brands battling it out for the best Super Bowl ad spot—February came in hot! From record-breaking ad spends to unexpected celebrity endorsements, this month was nothing short of a marketing rollercoaster. Love was in the air… and so were brand campaigns. Meanwhile, corporate America continued its game of…
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Getty & Shutterstock Merger’s Impact on Stock Image Industry
Shutterstock, Getty, and Alamy are names that one can recognize without Googling. They are prominent players in the stock image industry. But what if two major competitors decide to collaborate—or, more accurately, merge? What will happen to the market, related businesses, brands, and users? In a shocking and unexpected move, Getty and Shutterstock announced their…
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The Shocking Ethics of Political Advertising: Lessons from Trump’s Anti-Trans Ad Campaign
Ethics often take a backseat in the high stake’s world of political advertising, where emotional appeals and persuasive tactics are paramount. Donald Trump’s recent anti-transgender advertisement campaigns offer a striking example of the tightrope political advertising campaigns walk—seeking to energize their base while risking backlash and alienation from the broader public. Let’s dive deep into…
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Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House. Pride Month was devoid of color,…
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Holiday Coca-Cola AI Ad Faces Industry Backlash
The Coca-Cola AI ad campaign, “The Holiday Magic is Coming,” was meant to garner applause by mixing festive joy with AI-generated creativity. In part, it worked: some market reports claim pockets of positive reception for the ad. But a larger chunk of the internet audience, including everyone in our industry were left fuming, and social…
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