Snapchat Joins Forces with ROI Hunter

How Snapchat and ROI Hunter Are Redefining Advertising Partnerships

By Garima Sinha / September 26, 2024

The recent Snapchat and ROI Hunter partnership highlights the best of collaborative advertising. With Snapchat’s innovative ad format and ROI…

Starbuck smell the success in its staggering Sales

Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture? 

By Ruchi Roy / September 24, 2024

Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time,…

X Advertising Boycott

What the X Advertising Boycott Taught Us About Branding

By Garima Sinha / September 12, 2024

From the first time the owner of X, Elon Musk, called out advertisers to the full X advertising boycott, controversy…

January marketing news that marketers must know

Latest Marketing News from August — 8 Snippets You Must Know

By Ruchi Roy / September 2, 2024

August is over, but a whole hell of a lot has happened in the past 31 days. The latest marketing…

Online Content Moderation

What the Supreme Court’s Decision on Online Content Moderation Means for Advertisers

By Garima Sinha / August 20, 2024

The Supreme court’s recent announcement on online content moderation has shaken the digital world. Advertising thrives on creativity — the…

AI for Marketing

After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing

By Ruchi Roy / August 12, 2024

Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives,…

Elon Musk Advertisers

Find Now What is Happening with X After Elon Musk Advertisers Interview Where He Cussed them

By Ruchi Roy / August 7, 2024

Eight months ago, Elon Musk advertisers found themselves shocked when the tech giant artfully told them to “go f**k themselves”…

January marketing news that marketers must know

July Marketing News — 8 News Bytes You Must Know

By Ruchi Roy / July 30, 2024

You’re busy with things- we get it. You can’t cover all of the news. Let us help. We will wrap…

Google Search Antitrust

What Does the Google Search Antitrust Trial Mean for Brand SEO?

By Ruchi Roy / June 27, 2024

King Google’s antitrust trial has finally wrapped up, and the SEO marketers are sick buzzing with anticipation from the fallout.…

China Bans WhatsApp, US Bans TikTok

China Bans WhatsApp. The US Bans TikTok. How Can Global Products Stay Afloat?

By Ruchi Roy / June 27, 2024

In a world where geopolitical tensions can lead to sudden bans on our favorite digital platforms, businesses need to stay…