Industry Insights

3 out of 4 B2B marketers lack futuristic B2B skills

AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI

By Ruchi Roy / December 11, 2024

To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across eight countries. Spoiler alert: the results are as fascinating as they are alarming.  The report paints a rosy picture for the future of B2B marketing—but dig deeper, and you’ll find that while 1,000 B2B brands…

Unhinged Marketing

Unhinged Marketing: Chaos, Charm, and the Art of Getting Noticed

By Ruchi Roy / December 6, 2024

A square-faced green owl spamming your phone with passive-aggressive, slightly terrifying notifications? Love it or hate it, Duolingo’s mascot definitely has your attention. Welcome to the chaotic world of unhinged marketing.  So, what is unhinged marketing? It’s the new-gen strategy that morphs brands into hyper-relatable, oversharing internet personalities, cracking jokes, throwing shade, or issuing hilariously…

Converting Social Media Engagement into B2B Leads

From Followers to Clients: Converting Social Media Engagement into B2B Leads 

By Garima Sinha / December 5, 2024

Creating B2B marketing strategies from social media engagement has evolved far beyond traditional tactics like cold emails and basic LinkedIn posts. Today’s B2B audience is more engaged, spending time scrolling, double-tapping, and conducting in-depth research but here’s the catch: engaging with followers isn’t enough. The real question is, how do you take that engagement and…

Coca-Cola's AI Holiday Ad

Holiday Coca-Cola AI Ad Faces Industry Backlash

By Ruchi Roy / December 4, 2024

The Coca-Cola AI ad campaign, “The Holiday Magic is Coming,” was meant to garner applause by mixing festive joy with AI-generated creativity. In part, it worked: some market reports claim pockets of positive reception for the ad. But a larger chunk of the internet audience, including everyone in our industry were left fuming, and social…

Fall season-rise of Marketing strategies

Fall Marketing Strategies for Brands 

By Ruchi Roy / November 27, 2024

What is the fall season? It is a season where trench coats, chunky scarves, and pumpkin-spiced lattes rule. But fall isn’t just about warm drinks and crisp air; it’s the perfect season for businesses to refresh, refocus, and reap big rewards through fall marketing.  Fall marketing helps brands sync their strategies with shifting market trends,…

Learn Crisis Management in Marketing

Learn Crisis Management in Marketing from These Big Brand Fails 

By Garima Sinha / November 26, 2024

If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash.  In today’s digital world, where a single tweet or a social media post…

Age matters when it is about advertising

Ageism in Advertising is Silently Pushing Older People Out

By Ruchi Roy / November 22, 2024

Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is that age doesn’t define creativity, and there should be no place for ageism in advertising.   If you’ve seen The Intern (and if not, seriously, put it on your watchlist), you’ll remember Ben Whittaker (played by…

Crafting Ads Without Sound

6 Powerful Ways Silent Ads Are Winning the Attention Game in a Soundless World

By Garima Sinha / November 21, 2024

In today’s world, sound has become optional—and, in many cases, it’s no longer necessary. Silent ads are proving that visuals alone can speak louder than words. As Leo Burnett famously said, “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Silent ads are doing just that—capturing attention, sparking emotion,…

Netflix's Slow Growth

Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth

By Ruchi Roy / November 18, 2024

‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions.  However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…

B2B marketers are underperforming

B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025 

By Ruchi Roy / November 18, 2024

Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads.  Three primary obstacles are…

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