Industry Insights
Shoppable Ads Turn Mobile Screens into Storefronts
You are scrolling through social media platform and suddenly your favorite influencer wearing a chick jacket pops in front of you. You loved it and instead of asking, “Where can I buy that?” A little pop-up lets you add it to your cart and check out—all without leaving the app. Welcome to the world of…
Unreality and Unsung Experiences Shape Creative Trends of AI in 2025
The new year asks for new strategies because we, humans, must keep up with every little minute detail happening in the world. AI in 2025 is set to blur the lines between real and unreal spaces, according to Adobe’s Creative Trends 2025 report. It’s a time when consumers want to interact with creatives that go…
Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market
Hollywood celebrities investing more into launching their brands have made them look like true business enigmas. Every time, they follow trend after trend. The rise of non-alcoholic beer brands is taking a center position, just like skincare and makeup brands. Have you seen pictures of Spiderman and Zendaya with Bero? Yes, Bero is one of…
Interactive Ads 101: How QR Codes Became Every Marketer’s Best Friend
If there’s one thing, we’ve learned in the last several years, it’s that people want to experience advertisements rather than just watching them. Thanks to advances in technology, QR codes have become a revolutionary tool for engagement. Adding to this — how can we forget the pandemic time when touchless interactions became mandatory for safety,…
Is Market Saturation Holding You Back? 4 Ways to Break Free
A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made. In…
The Shocking Ethics of Political Advertising: Lessons from Trump’s Anti-Trans Ad Campaign
Ethics often take a backseat in the high stake’s world of political advertising, where emotional appeals and persuasive tactics are paramount. Donald Trump’s recent anti-transgender advertisement campaigns offer a striking example of the tightrope political advertising campaigns walk—seeking to energize their base while risking backlash and alienation from the broader public. Let’s dive deep into…
In Tough Economic Times, Turn to Smart Spend Advertising
For a brand, economic difficulties might feel like a storm cloud that brings both opportunity and pressure. However, equipped marketers are savvy enough to manage this storm with smart tactics. These changing winds are nothing new to the advertising industry today—budgets are more constrained, customer behavior is more erratic, and every dollar spent is scrutinized. …
Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House. Pride Month was devoid of color,…
AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI
To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across eight countries. Spoiler alert: the results are as fascinating as they are alarming. The report paints a rosy picture for the future of B2B marketing—but dig deeper, and you’ll find that while 1,000 B2B brands…
Unhinged Marketing: Chaos, Charm, and the Art of Getting Noticed
A square-faced green owl spamming your phone with passive-aggressive, slightly terrifying notifications? Love it or hate it, Duolingo’s mascot definitely has your attention. Welcome to the chaotic world of unhinged marketing. So, what is unhinged marketing? It’s the new-gen strategy that morphs brands into hyper-relatable, oversharing internet personalities, cracking jokes, throwing shade, or issuing hilariously…
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