AI Creative Agency

How AI Creative Agency Is Making Marketing Smarter Than Ever

By Garima Sinha / August 18, 2025

Not too long ago, “creative” and “algorithm” sounded like two people who would NEVER sit together for lunch. One thrives…

September Marketing Rundown: 6 Must-Know Stories That Shaped the Month

Attention Economy Challenges Brands to Chase Consumers

By Ruchi Roy / August 17, 2025

The attention economy is a significant talking point for brands and marketing departments. The digital ecosystem puts consumers’ attention in…

ad fatigue

Why Everyone’s Tired of Ads: Inside the Rise of Ad Fatigue in 2025

By Garima Sinha / August 3, 2025

Let’s face it—advertising is everywhere. It’s in your scroll; between a meme about Mercury in retrograde and your cousin’s wedding…

GitHub Copilot

GitHub Copilot: Your New AI Wingman for Effortless, Next-Gen Coding

By Garima Sinha / July 28, 2025

We’ve all been there—you’re neck-deep in code, and either stuck on rewriting a never-ending loop or looking blankly at the…

Claude AI

Step Back, ChatGPT: Claude AI Is The New Genius In Town

By Garima Sinha / July 25, 2025

If you’ve been following the AI updates for a second or a minute, you’ve likely heard of Claude AI—Anthropic’s response…

A closer look at Streaming service sustainability

The Climate Cost Lurking Behind Streaming Service Sustainability

By Ruchi Roy / July 24, 2025

My day started with watching a terrifying story about a small town in South Memphis. Ester Knox, a long-time resident…

Midjourney Lawsuit exposes Hollywood hypocrisy

Midjourney Lawsuit: A Way to Destabilize Art or Democratize?  

By Ruchi Roy / July 17, 2025

A Midjourney lawsuit was inevitable. On June 11, 2025, The Walt Disney Company and NBCUniversal filed a federal lawsuit against…

AI transparency

Why AI Transparency is the New Competitive Advantage

By Garima Sinha / July 15, 2025

Do you recall a time when price tags, catchy slogans, or even a complimentary tote bag were used to foster…

Why AI backlash is making brands broken

AI Backlash is Back in Big Brands Because of This Major Reason

By Ruchi Roy / July 14, 2025

AI backlash has made its comeback. LinkedIn posts and Reddit discussions are not the usual suspects behind the backlash —…

why blandvertising fails

Why Blandvertising Fail in 2025 and Nobody Bothers Anymore? 

By Garima Sinha / July 11, 2025

Scroll through your feed, and you’ll notice something strange—everything looks… the same. The fonts, the soft pastel backgrounds, the stock-photo…