Are Trump’s Tariffs Effects Alarming or Alluring on Marketing Industry?
President Donald Trump’s tariffs, announcements, and delays have put the marketing industry in a dangling boat with no oars to…
From Clerks to Clicks: Inside the Retail Digital Transformation
Walk into a store today and you’ll see it: Retail Digital Transformation in full swing. A Gen Z shopper browses…
Creators or Influencer Marketing? Here’s Where Smart Brands Are Placing Their Bets
A couple of months back, Unilever announced its decision to promote influencer marketing by spending 50 percent of its media…
In Conversation: Aparajita Vidyarthi on Rethinking the Customer Journey in a Swipe-First World
Swipe-first, scroll-free, story-led: In this conversation, Aparajita Vidyarthi unpacks how short-form content is transforming the customer journey. As traditional funnels…
The Multiplier Effect in Marketing where Brand and Demand Work in Harmony
For too long, marketing teams have operated under a false dichotomy and avoided the multiplier effect in marketing. The false…
DOOH Advertising’s Growth Story Needs a Stronger Backbone: What’s Missing?
In a world where screens dominate everything from our phones to refrigerators, it’s no surprise that outdoor advertising is catching…
Can Digital Ads Go Green Without Sacrificing Reach?
Remember the day of blind scrolling? Ad pop-ups, blinking banners, and auto-played videos—we used to click them without giving them…
Meta Advertising Takes a Dangerous Slope with Principal-Based Buying in Recession
Meta advertising has been evolving in the dynamic marketing and ad-buying space ecosystem. Currently, Meta is moving with principal-based trading…
Marketing Funnels are Not Linear Anymore, Continuity has Entered
The time has come for marketing funnels. Well, they are not dying. But you cannot ignore the presence of elements…
Swipe, Scroll, Sell: 10 Bold Marketing Questions Shaping Brand Strategy in 2025
You’re knee-deep in campaign data, planning your next campaign, staring at your CTR like it’s a crystal ball, hoping it…