DEI and Ethics

European Accessibility Act

European Accessibility Act: A New Era for Inclusive and Ethical Business

By Ruchi Roy / April 18, 2025

Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in 5 Europeans, according to Eurostat.  The EAA marks the start of a new era for…

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Going Inside Tesla Marketing where Bad Publicity Remains Bad

Tesla Marketing: Why the Musk-Driven Strategy Is Running Out of Charge

By Ruchi Roy / April 11, 2025

Tesla marketing is undergoing a quiet—but significant—pivot. The shift comes as deliveries fall, trust dips and public backlash intensifies across major markets. Back in 2015, Tesla’s marketing was the stuff of legend. It was all about one thing: Elon Musk. The man was the brand. With a massive online following and a defiant “I hate…

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5 Ad Campaigns Led by Women in Advertising

5 Ad Campaigns Led by Women in Advertising That Go Beyond Stereotypes

By Ruchi Roy / March 17, 2025

When women hold most of the marketing jobs, why have women in advertising not gained the same status?   Yes, that’s an ongoing challenge. While women CMOs are prevalent, women creative directors are few and far between. Women have significant power as consumers. They run households and purchase accordingly. Still, only about 12.6 percent of creative…

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Reality Check: Press Release Hype vs. Honest Storytelling

By Garima Sinha / March 11, 2025

Press releases have long been the ultimate hype machine, especially before any product launch or event. Everything is counted as a “game-changing”, “revolutionary” or “first-of-its-kind”—the kind of claims to make you raise an eyebrow. In a world where every launch is pitched as ‘the next big thing,’ startups and big brands alike are racing to…

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Publicis Media invests in Women’s Sport

Publicis Media’s Power Play in Women’s Sports

By Ruchi Roy / March 7, 2025

Publicis Media is making bold moves in women’s sports, and the industry is in awe! The company has officially launched Women’s Sports Connect (WSC)—a dedicated unit under Publicis Sports, built to amplify women’s sports like never before.  While the announcement caught some off guard, it makes perfect sense. Women’s sports are an untapped goldmine, pulling…

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Has marketing industry

In Conversation: Is the Ad Industry Overlooking Older People?

By Ruchi Roy / February 5, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…

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4 ways to overcome market saturation

Is Market Saturation Holding You Back? 4 Ways to Break Free  

By Ruchi Roy / December 20, 2024

A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made.  In…

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Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising

Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising  

By Ruchi Roy / December 13, 2024

Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House.  Pride Month was devoid of color,…

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Age matters when it is about advertising

Ageism in Advertising is Silently Pushing Older People Out

By Ruchi Roy / November 22, 2024

Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is that age doesn’t define creativity, and there should be no place for ageism in advertising.   If you’ve seen The Intern (and if not, seriously, put it on your watchlist), you’ll remember Ben Whittaker (played by…

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A Deep Dive into the Google Ad Tech Antitrust Lawsuit

By Ruchi Roy / October 25, 2024

If you’ve used the internet, you’ve heard of Google. It’s everywhere— ads, videos, and even in our language. “Google it” has replaced a variety of verbs for online search. Google’s everywhere, all the time. But this nonstop omnipresence has caught the attention of some pretty important people— like the U.S. Department of Justice (DOJ). So,…

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