DEI and Ethics, Marketing
Brand Safety in 2026 is more than placing an ad beside a political story
Brand safety in 2026 has gone beyond placing ads alongside news articles or avoiding articles altogether. One of the world-famous…
Rainbow Washing Doesn’t Work Anymore. Here’s Why
Every June, the corporate rainbow returns. Logos change color. Limited-edition Pride collections appear. Brands flood social feeds with messages of…
The Pride Campaigns That Actually Earned Their Rainbow
At the height of the digital marketing rise, Pride Month campaigns often dominated the conversation. Brands were at the forefront of putting…
What Is Data Governance? Tools, Strategy & Software That Turn Data into Results
Raw data on its own doesn’t create value. Without structure, quality, and control, it leads to confusion, poor decisions, and…
What Fappening Forum’s Return Tells Us About Modern SEO
A blacklisted, malware-flagged forum, Fappening Forum, from 2014, is generating fresh search traffic in 2026. This isn’t about the forum. It’s about what the algorithms rewarded…
Meta’s New Anti-Scam Announcement Has a Structural Blind Spot
A couple of months ago, I wrote about how Meta was running what the industry called a scam economy. The profits…
Ad Effectiveness Could Be the Missing Link in Brand Sustainability
Creative campaigns and assets are not rising in ad effectiveness in proportion to what brands have expected. Every day, a…
A Fridge, An Ad, and a Heart Attack: The Brand Protection Risk is Coming
Brand protection has become an ever-evolving challenge for brands in the face of new realities driven by AI, hyper-personalization, and…
The 10$ Sustainable Latte: Ethical Coffee, Sustainable Branding, or Just an Aesthetic?
Tell me if you have noticed this or not? Walk into almost any café today, and you’ll find something interesting. The chalkboard menu no…
Green Advertising Without Greenwashing: 5 Achievable Goals for Agencies
Sustainability has become one of the most powerful narratives in modern marketing. Consumers increasingly want to support brands that take…