DEI and Ethics

Effects of Trump's tariffs on Brands

Are Trump’s Tariffs Effects Alarming or Alluring on Marketing Industry?

By Ruchi Roy / May 30, 2025

President Donald Trump’s tariffs, announcements, and delays have put the marketing industry in a dangling boat with no oars to propel towards.   The administration’s stance is clear: domestically-made products are exempt, while those produced abroad will face substantial levies.   There are different tariff sets for everyone, and they have not been set in stone yet.…

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DOOH Advertising is Scaling

DOOH Advertising’s Growth Story Needs a Stronger Backbone: What’s Missing?

By Ruchi Roy / May 16, 2025

In a world where screens dominate everything from our phones to refrigerators, it’s no surprise that outdoor advertising is catching up. DOOH advertising (Digital Out-of-Home) has shifted its role in how brands are seen in public spaces.   Cities are no longer just concrete backdrops, but are turning into dynamic, interactive living ad boards. From interactive…

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digital eco-receipts

How Digital Eco-Receipts and Green UX can Transform Post-Purchase Touchpoints into Climate Wins

By Garima Sinha / May 6, 2025

Is that crumpled paper really worth it? You just bought a cold coffee, or maybe a smoothie, and the cashier hands you a long, curling paper receipt. After receiving it, you hardly read it, you just stuff it in your bag, and it ends up in a drawer, or six months later, it may end…

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WCAG Compliance Is No Longer Optional

Why WCAG Compliance Is Your Brand’s Secret Weapon (And Not Just a Legal Headache)

By Garima Sinha / April 24, 2025

Think accessibility is just some boring legal checkbox? Think again. In 2025, WCAG Compliance is the brand flex — and if you’re ignoring it, you’re basically ghosting millions of potential customers. Imagine rolling up to your favorite store only to find the door’s too tiny to squeeze through, or no braille signs anywhere in sight.…

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European Accessibility Act

European Accessibility Act: A New Era for Inclusive and Ethical Business

By Ruchi Roy / April 18, 2025

Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in 5 Europeans, according to Eurostat.  The EAA marks the start of a new era for…

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Tesla Marketing where Bad Publicity Remains Bad

Tesla Marketing: Why the Musk-Driven Strategy Is Running Out of Charge

By Ruchi Roy / April 11, 2025

Tesla marketing is undergoing a quiet—but significant—pivot. The shift comes as deliveries fall, trust dips and public backlash intensifies across major markets. Back in 2015, Tesla’s marketing was the stuff of legend. It was all about one thing: Elon Musk. The man was the brand. With a massive online following and a defiant “I hate…

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5 Ad Campaigns Led by Women in Advertising

5 Ad Campaigns Led by Women in Advertising That Go Beyond Stereotypes

By Ruchi Roy / March 17, 2025

When women hold most of the marketing jobs, why have women in advertising not gained the same status?   Yes, that’s an ongoing challenge. While women CMOs are prevalent, women creative directors are few and far between. Women have significant power as consumers. They run households and purchase accordingly. Still, only about 12.6 percent of creative…

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Reality Check: Press Release Hype vs. Honest Storytelling

By Garima Sinha / March 11, 2025

Press releases have long been the ultimate hype machine, especially before any product launch or event. Everything is counted as a “game-changing”, “revolutionary” or “first-of-its-kind”—the kind of claims to make you raise an eyebrow. In a world where every launch is pitched as ‘the next big thing,’ startups and big brands alike are racing to…

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Publicis Media’s Power Play in Women’s Sports

Publicis Media’s Power Play in Women’s Sports

By Ruchi Roy / March 7, 2025

Publicis Media is making bold moves in women’s sports, and the industry is in awe! The company has officially launched Women’s Sports Connect (WSC)—a dedicated unit under Publicis Sports, built to amplify women’s sports like never before.  While the announcement caught some off guard, it makes perfect sense. Women’s sports are an untapped goldmine, pulling…

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Has marketing industry

In Conversation: Is the Ad Industry Overlooking Older People?

By Ruchi Roy / February 5, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…

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