Kassidy Kelley
Kassidy Kelley is a contributing author at Ad Pulse, specializing in digital marketing with a focus on AI, generational B2B buying behaviors, and emerging tech’s impact on marketing strategies. Her data-driven articles provide insights into how different generations make purchasing decisions and the ethical considerations of AI in business.
Articles by Kassidy Kelley
Remedies in Google Antitrust Case Could Be Critical for Advertisers and Publishers
The Google antitrust case has put the digital markets, publishers, advertisers, and brands on hold. A wait for a decision whether Google succeeds in keeping itself intact or the Department of Justice (DOJ) rips the company in parts. But as…