Customer Experience

AI Voice Assistants

Talk to Post: How AI Voice Assistants Are Powering the Next Wave of Social Media Creators

By Garima Sinha / April 18, 2025

Picture this: You’re brushing your teeth and remember a hilarious tweet idea. Instead of scrambling for your phone, you just say, “Hey AI Voice Assistant, tweet: ‘Brushing off bad vibes like plaque.’” Boom—posted. That’s the magic of AI Voice Assistants today. They’ve gone from setting alarms to setting trends—helping creators post, caption, script, and even…

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Why Accessible Design Is the Next Big Thing in Digital Advertising

Accessible Design: The Real Game-Changer in Digital Advertising

By Garima Sinha / April 17, 2025

The internet is meant to be a level playing field—one that allows everyone to engage, explore, and connect. But what if the way we design digital experiences is unintentionally leaving millions out? For brands trying to capture hearts and clicks, that’s not just a design flaw. It’s a missed opportunity. Accessible design isn’t just about compliance…

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Are Ephemeral Content Posts Losing Appeal?

The Quiet Exit from 24-Hour Stories: Are Ephemeral Content Posts Losing Appeal?

By Garima Sinha / April 8, 2025

Once the crown jewel of social media, ephemeral content—those 24-hour stories we once swiped through religiously—is quietly losing steam. What started as a thrilling way to share real-time, unfiltered moments now feels more like background noise. So what happened? Remember when Snapchat introduced ‘Stories’, and suddenly, everyone was hooked on the 24-hour thrill? What started…

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Meta Digital Marketing Playbook

Meta’s Digital Marketing Playbook: Key Strategies Marketers Can’t Ignore

By Garima Sinha / April 3, 2025

 Meta is reshaping the digital marketing landscape with a series of powerful tools and innovations. To stay ahead of the curve, marketers must adapt quickly—and Meta’s Digital Marketing Playbook is essential reading. From social commerce and AI-powered advertising to privacy-first strategies, Meta is rewriting the rules. For marketers and advertisers, the big question is: Are…

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lessons from Women's Day marketing campaigns

Lessons from Women’s Day Marketing Campaigns: Key Takeaways for Brands in 2025

By Garima Sinha / March 25, 2025

Every Year, International Women’s Day comes and fills our social media feed with inspiring messages, brand pledges and strong commitments of support for gender equality. International Women’s Day has long served as a focus point for brands to showcase their support towards women empowerment and equality.   But let’s just be honest—consumers have already witnessed it…

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In Conversation: Navigating Crisis Communication Plans

By Garima Sinha / March 20, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Every brand experiences issues with its…

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Super Bowl 2025 Ads

Super Bowl 2025 Ads: A Masterclass in Celebrities, AI, and Humor

By Garima Sinha / March 17, 2025

The Super Bowl isn’t just about the game anymore—it’s an all-out marketing showdown. With every passing year, it’s like brands are in their own competition, trying to outdo each other with the most talked-about commercials. In 2025, they took it to the next level.  This year’s Super Bowl 2025 ads not only entertained but also…

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Emotional Data Analytics

Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns

By Garima Sinha / March 7, 2025

Designing ads and campaigns has evolved. Now, brands are striving to establish deeper connections with their audiences. Emotional intelligence (EI) is emerging as a powerful tool in the marketing industry to achieve this goal. It can recognize, understand, and manage emotions, and this superpower of EI is acting like a catalyst in reshaping customer experience. …

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Gen Z is Using AI to Create Better Videos

The Future of Video Creation: How GenAI Video Tools Will Shape 2025

By Garima Sinha / February 19, 2025

Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…

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AI-Augmented Creativity Is Redefining Social Media Content

From Filters to AI Creative Photos: How AI is Redefining Content

By Garima Sinha / February 17, 2025

How can we forget the days when social media was all about just finding a good filter for your photo? Depending on your mood, apply a Valencia or Jakarta filter, add some contrast, and your shot is ready to be shared on social media. It added all the coolness to your photo with minimal effort,…

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