Customer Experience
Dark Funnel Marketing: The Invisible Hand Behind Every Click
It always happens, doesn’t it? You are chatting with a friend on WhatsApp when a friend casually drops a link to a new skincare brand they have been loving. Later, you spot someone raving about the same brand on Instagram Stories. You add their bestseller to your cart without seeing it after a week. That’s…
Read More
Culture Over Carbonation: Unpacking Liquid Death’s Demise in the UK
For many months, marketing experts and pundits have covered Liquid Death’s failure in the UK and explored its reasons. Liquid Death’s journey is quite an interesting case study for brands that may see the UK as a potential market for themselves. Liquid Death saw an uptick in its sales and popularity simultaneously in the US…
Read More
Circular Economy Meets Creative Strategy: Reinventing Sustainable Advertising
First came #SponCon (Sponsored Content). Then de-influencing took over. Now there’s a new wave currently sweeping around our feeds, which is more concerned with sustainability than flashy new purchases. By supporting the circular economy rather than encouraging excessive consumption, influencers are rewriting the rules of traditional advertising. This is the new age of circular economy…
Read More
Over-Optimized Customer Journey Maps: A New CX Risk?
Customer journey map is a technical term, but when customers experience the journey and find it not worth the energy, brands fail. I was trying to buy a subscription to Amazon Prime Video, and the entire process made me understand the meaning of the customer journey. I had to juggle between two apps for more…
Read More
Marketing Funnels are Not Linear Anymore, Continuity has Entered
The time has come for marketing funnels. Well, they are not dying. But you cannot ignore the presence of elements impacting them and bending the linear path of the customer journey. Marketers worship AIDA (Awareness, Interest, Desire, Action), the foundation of the marketing funnel. It is clean, predictable, and comfortingly neat. However, digital enlightenment has…
Read More
Stretching the Limits: Is Short form Video Still… Short?
Stretching Short Form: Did you know the first short form video had a time limit of just six seconds? The platform was Vine—a viral, vertical video app that exploded in popularity among early creators. But Vine met its end in 2016, and one of the many reasons was precisely that rigid time limit. Around the same…
Read More
Why Starter Pack Memes Are Your Brand’s New Best Friend
You’re mindlessly scrolling through your feed, laughing at a meme that totally nails your vibe, and then… BAM! Wait a second, is that a product in there? Yep, you read that right—brands are now using Starter Pack Memes as their latest ad hack, and guess what? It’s actually working better than traditional ads. Here’s why.…
Read More
Talk to Post: How AI Voice Assistants Are Powering the Next Wave of Social Media Creators
Picture this: You’re brushing your teeth and remember a hilarious tweet idea. Instead of scrambling for your phone, you just say, “Hey AI Voice Assistant, tweet: ‘Brushing off bad vibes like plaque.’” Boom—posted. That’s the magic of AI Voice Assistants today. They’ve gone from setting alarms to setting trends—helping creators post, caption, script, and even…
Read More
Accessible Design: The Real Game-Changer in Digital Advertising
The internet is meant to be a level playing field—one that allows everyone to engage, explore, and connect. But what if the way we design digital experiences is unintentionally leaving millions out? For brands trying to capture hearts and clicks, that’s not just a design flaw. It’s a missed opportunity. Accessible design isn’t just about compliance…
Read More
The Quiet Exit from 24-Hour Stories: Are Ephemeral Content Posts Losing Appeal?
Once the crown jewel of social media, ephemeral content—those 24-hour stories we once swiped through religiously—is quietly losing steam. What started as a thrilling way to share real-time, unfiltered moments now feels more like background noise. So what happened? Remember when Snapchat introduced ‘Stories’, and suddenly, everyone was hooked on the 24-hour thrill? What started…
Read MoreRecent Posts
