Customer Experience

Social media search

Social Media as the New Search Engine: Why Gen Z is Googling Less and Scrolling More

By Garima Sinha / June 21, 2025

Remember when “Just Google it” was the ultimate clapback in an argument? Well, times are changing. If you’re under 30, chances are your first instinct isn’t to open Google—it’s to open TikTok, Instagram, or even Reddit. Whether you’re hunting for a new dinner spot, the perfect outfit inspo, or a how-to tutorial, chances are you’re…

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New GTA 6 Trailer is not Enough for Users

GTA 6 Trailer Dropped ‘Again’ but Audience is Overwhelmed

By Ruchi Roy / June 20, 2025

Rockstar has re‑released the GTA 6 trailer, this time alongside the official delay to May 26, 2026. Yet with only two teasers in nearly two years of hype, fans are oscillating between awe and exhaustion. Audience has been anticipated since 2013, but Rockstar officially announced it in 2022, with a teaser finally dropping in late 2023.…

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Redefining Sustainable Packaging

Redefining Sustainable Packaging in 2025: How Digital-First Brands are Prioritizing Values Over Visuals

By Garima Sinha / June 19, 2025

It may sound weird, but it’s reality — today, consumers don’t easily fall for a pretty box anymore. What once dazzled shoppers on retail shelves, bold typography, flashy colors, and high-gloss finishes, now barely earns a second glance. We’re in the age of conscious consumption. For digital-first brands, packaging has gone from a marketing tool…

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Mobile-first design

Redesigning for Retention: Why Mobile-First Design Is a CX Game-Changer in 2025

By Garima Sinha / June 16, 2025

You had them—until your lack of mobile-first design lost them. The scroll stopped. The ad was clicked. They landed on your page, hovered over “Buy Now,” maybe even added something to the cart. And then poof, gone. No goodbye. Just a quiet exit. Why? Maybe your page took a few seconds too long. Maybe your…

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UX design

How UX Design Is Building Trust Through Transparency and Data Ethics in 2025

By Garima Sinha / June 12, 2025

Isn’t it true? You land on a website, a friendly chatbot pops up, and before you can even say “Hi,” it asks for your name, email, phone number, and location. Nope. You click away. Fast. That’s the thing with trust—it’s earned, not assumed. Users in today’s digital world are more astute, doubtful, and concerned about their…

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Facebook existential crisis is real or an illusion?

A “Friendless Facebook”: Is the Facebook Existential Crisis Real or Just an Illusion? 

By Ruchi Roy / June 11, 2025

It has been four years since I last reactivated my Facebook account. The Facebook existential crisis was the core reason behind my decision. Ads, random videos, and strangers I had never followed or heard of had taken over my feed.  Hundreds of thousands of users have successfully avoided the app. Reddit threads and internet articles…

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B2B marketers must adopt SBM marketing

Ignoring SMB Marketing Shows B2B Marketers are Clueless

By Ruchi Roy / June 9, 2025

Small businesses are the backbone of the American economy, making up 44 percent of the US GDP and employing nearly half the country’s workforce. Yet, SMB marketing remains a blind spot in the world of B2B marketers.   According to a joint survey by Intuit and eMarketer, 53.1 percent of marketers admit that targeting SMBs is…

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AirBnB Experiences and Services Launch to Shape Digital Journey

Trust, a Defacto Trump Card in Airbnb Experiences to Captivate Digital Users

By Ruchi Roy / June 4, 2025

Airbnb is widely recognized for its homestays and host-led hospitality. Now, with the launch of Airbnb Experiences, Services, and Connection, the platform is going beyond what it once was. It’s becoming more than just an Airbnb.  Capturing the attention of digital consumers and getting them to invest their time and money is no easy feat.…

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Live Sports Advertising

Live Sports Advertising in 2025: The Triple Win Playbook 

By Garima Sinha / May 29, 2025

The whistle blows, the crowd roars, and the real action kicks off —not just for the athletes on the field but also for advertisers. In 2025, Live Sports Advertising has turned into one of the biggest power plays in the marketing world.   Businesses, broadcasters, and audiences are all on the same playing field as real-time…

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Retail Digital Transformation Where Shift from Clerks to Clicks Happens

From Clerks to Clicks: Inside the Retail Digital Transformation

By Ruchi Roy / May 23, 2025

Walk into a store today and you’ll see it: Retail Digital Transformation in full swing. A Gen Z shopper browses a clothing rack with one hand, and wields their phone like a lightsaber with the other. No, they’re not texting. They’re scanning barcodes, stalking digital deals, checking reviews, and price-matching—all before you can say “Can…

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