Customer Experience
Forrester’s 2026 Warning against AI, One-Third of Brands Will Lose Consumers
Advertising patterns in January 2026 emerged as a moment of holding up a mirror to AI. From Almond Breeze, where the Jonas Brothers trolled GenAI versions of themselves, to Lufthansa’s hand-made illustrations for its centenary celebration, trust has surfaced as a significant KPI for brands and agencies. A Forrester survey rolled out a series of predictions around the use…
Meta’s Scam Economy: Advertisers Are the Only Ones Who Can Stop It
Meta has been doing nothing but accepting revenues from the scams its consumers fall for. With more than a billion users operating two to three social media platforms—while innocently claiming to connect friends and families—and raking in millions and billions of dollars, Meta continues to think less of brand safety and trust. And you know what’s most infuriating for advertisers in all…
AI Backlash Hits Big Brands: What Went Wrong and Why Fans Are Mad
For a while now, AI has been one of marketing’s biggest flexes. Pitch decks led with it. Campaigns built it into the creative idea. Press releases couldn’t stop mentioning it. If you don’t have an “AI-powered” brand, are you even pushing it forward? But now, the environment has changed. Consumers are fighting back. Employees are asking more complex questions about how and why AI is being…
Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins
In 2025, brands spent more money than ever trying to stay visible. U.S. ad spending crossed the $400 billion mark. Result? Noisy feed, AI slop, and constant flooding from brands. And yet, despite the flood, trust continued to erode. Awareness didn’t translate to preference. Reach didn’t guarantee relevance. This is exactly why brand lift stopped being a nice-to-have metric…
The Future of Search Ads: AI Just Broke the Funnel—Now What?
Remember the time when ‘searching’ merely required you to type words into a box to see if Google was able to find your answer? That era is quickly coming to a close. Today, with the use of AI tools like ChatGPT Search, Gemini, Perplexity, and Copilot, as well as the rise of answer-led platforms, the future…
Is Synthetic Audience an Alternative to Customer Research? Experts Explain
Customer research has got a new magic wand to play with, and it is AI. Yes, the synthetic audience — or you could simply call them AI agents of customer psyche. Imagine your brand plans to introduce a new product, and without reaching the actual target audience, you could secure reactions and feedback from the…
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market
In September 2025, OpenAI rolled out its first global campaign for ChatGPT. The market was expecting something tantalizing and out of the box from a leading AI giant—and honestly, that faith wasn’t unreasonable. Instead, the campaign served relatable human moments under the banner of ‘everyday possibilities’ with ChatGPT. Within a month, it face-planted. Multiple articles…
Gen Alpha’s New Rule: Share It, See It, Delete It
While millennials devoted themselves to constructing their feeds, Gen Z became the kings and queens of the aesthetic dump, and Gen Alpha is doing something new entirely—they are creating ephemerally present, disappearing, in-the-moment content. Their new activity? A Locket “Rollcall”—a siphoning activity inside Locket, an app/widget that sends photos to friends’ home screens. Rollcall enables…
Generic CPG Digital Branding is Making the Marketing Disabled
Consumer Packaged Goods live and die by their brands. Yet in the digital world, CPG branding has faded into a sea of sameness, with brands echoing each other’s uninspired playbooks. Take Dua Lipa’s new skincare line: just another face in the celebrity crowd, blending in rather than standing out from the endless parade of star-backed…
Why You Click ‘Buy Now’: How Colors, Sounds and UX Influence Buying Decision
Have you ever clicked ‘Buy Now’ and wondered — wait, when did I actually decide to buy this? You didn’t just make a decision. You were led to make it, color by color, click by click, sound by sound. Brands are no longer just selling products; they are also creating experiences. They are designing emotions,…
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