Customer Experience

AirBnB Experiences and Services Launch to Shape Digital Journey

Trust, a Defacto Trump Card in Airbnb Experiences to Captivate Digital Users 

By Ruchi Roy / June 4, 2025

Airbnb is widely recognized for its homestays and host-led hospitality. Now, with the launch of Airbnb Experiences, Services, and Connection, the platform is going beyond what it once was. It’s becoming more than just an Airbnb.  Capturing the attention of digital consumers and getting them to invest their time and money is no easy feat.…

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Live Sports Advertising

Live Sports Advertising in 2025: The Triple Win Playbook 

By Garima Sinha / May 29, 2025

The whistle blows, the crowd roars, and the real action kicks off —not just for the athletes on the field but also for advertisers. In 2025, Live Sports Advertising has turned into one of the biggest power plays in the marketing world.   Businesses, broadcasters, and audiences are all on the same playing field as real-time…

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Retail Digital Transformation Where Shift from Clerks to Clicks Happens

From Clerks to Clicks: Inside the Retail Digital Transformation

By Ruchi Roy / May 23, 2025

Walk into a store today and you’ll see it: Retail Digital Transformation in full swing. A Gen Z shopper browses a clothing rack with one hand, and wields their phone like a lightsaber with the other. No, they’re not texting. They’re scanning barcodes, stalking digital deals, checking reviews, and price-matching—all before you can say “Can…

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AI-driven behavior

Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha / May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap, the item’s already in your cart, shipping on the way. Smooth, right? But here’s the twist: it wasn’t you who added it. Magic—no, it’s your AI assistant. Your AI-driven behavior…

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Immersive Brand Activations

From Passive to Participatory: Why Immersive Brand Activations Matter  

By Garima Sinha / May 19, 2025

Billboards and predictable product placements are now boring. The future of brand love — it’s immersive, emotional, and unforgettable. We live in the age of attention scarcity. Consumers scroll, skip, and swipe their way through ads like it’s second nature. In today’s noisy digital world, immersive brand activations cut through the noise by making people…

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dark funnel marketing

Dark Funnel Marketing: The Invisible Hand Behind Every Click

By Garima Sinha / May 13, 2025

It always happens, doesn’t it? You are chatting with a friend on WhatsApp when a friend casually drops a link to a new skincare brand they have been loving. Later, you spot someone raving about the same brand on Instagram Stories. You add their bestseller to your cart without seeing it after a week. That’s…

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Liquid Death Demise in the UK Because of Culture and not just Product

Culture Over Carbonation: Unpacking Liquid Death’s Demise in the UK

By Ruchi Roy / May 12, 2025

For many months, marketing experts and pundits have covered Liquid Death’s failure in the UK and explored its reasons. Liquid Death’s journey is quite an interesting case study for brands that may see the UK as a potential market for themselves.  Liquid Death saw an uptick in its sales and popularity simultaneously in the US…

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Circular economy

Circular Economy Meets Creative Strategy: Reinventing Sustainable Advertising

By Garima Sinha / May 8, 2025

First came #SponCon (Sponsored Content). Then de-influencing took over. Now there’s a new wave currently sweeping around our feeds, which is more concerned with sustainability than flashy new purchases. By supporting the circular economy rather than encouraging excessive consumption, influencers are rewriting the rules of traditional advertising. This is the new age of circular economy…

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Over-Optimization of Customer Journey Map Leads to Fatigue

Over-Optimized Customer Journey Maps: A New CX Risk?

By Ruchi Roy / May 7, 2025

Customer journey map is a technical term, but when customers experience the journey and find it not worth the energy, brands fail.   I was trying to buy a subscription to Amazon Prime Video, and the entire process made me understand the meaning of the customer journey. I had to juggle between two apps for more…

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Marketing Funnels are Not Linear Anymore, Continuity has Entered

Marketing Funnels are Not Linear Anymore, Continuity has Entered

By Ruchi Roy / May 5, 2025

The time has come for marketing funnels. Well, they are not dying. But you cannot ignore the presence of elements impacting them and bending the linear path of the customer journey.   Marketers worship AIDA (Awareness, Interest, Desire, Action), the foundation of the marketing funnel. It is clean, predictable, and comfortingly neat. However, digital enlightenment has…

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