Customer Experience

Google AI Search Mode Put Users and Brands in a Pickle 

Surviving Google AI Search Mode: A New Game for Brands

By Ruchi Roy / July 23, 2025

Google rolled out its Google AI Search mode globally and made it available for its users. After introducing the AI overview, the AI search mode was another significant step that was thought out by the company’s executives and Sundar Pichai.   How many more options can the search bar hold for now? First, search, lens, Voice…

Why AI backlash is making brands broken

AI Backlash is Back in Big Brands Because of This Major Reason

By Ruchi Roy / July 14, 2025

AI backlash has made its comeback. LinkedIn posts and Reddit discussions are not the usual suspects behind the backlash — this time, it is quarterly reports and CEOs backtracking on their AI views.  AI has been gaining momentum for a decade. However, the push toward AI adoption has increased in the past couple of years.…

consent management

Why Consent Management is the Hottest Brand Move You’re Overlooking

By Garima Sinha / July 12, 2025

Let’s be honest—nobody reads the cookie popups. You have seen them. You have clicked “Accept All” without thinking. Or maybe you have caught a glimpse of the “Manage Preferences” link somewhere on the poor design, and concluded it is better to opt out than in. But let’s face it: digital consent has long been treated…

Boomerang Effect: What Keeps Boomers Coming Back

By Digitalzone / July 10, 2025

If we start segmenting B2B buyers, the boomers are one of the most impactful segments in the professional world generation, born between 1946 and 1964. Boomers hold immense economic influence, shaping industries and driving business decisions. For B2B marketers and sales teams, understanding the unique characteristics of boomers as buyers is crucial for fostering successful…

Social media search

Social Media as the New Search Engine: Why Gen Z is Googling Less and Scrolling More

By Garima Sinha / June 21, 2025

Remember when “Just Google it” was the ultimate clapback in an argument? Well, times are changing. If you’re under 30, chances are your first instinct isn’t to open Google—it’s to open TikTok, Instagram, or even Reddit. Whether you’re hunting for a new dinner spot, the perfect outfit inspo, or a how-to tutorial, chances are you’re…

New GTA 6 Trailer is not Enough for Users

GTA 6 Trailer Dropped ‘Again’ but Audience is Overwhelmed

By Ruchi Roy / June 20, 2025

Rockstar has re‑released the GTA 6 trailer, this time alongside the official delay to May 26, 2026. Yet with only two teasers in nearly two years of hype, fans are oscillating between awe and exhaustion. Audience has been anticipated since 2013, but Rockstar officially announced it in 2022, with a teaser finally dropping in late 2023.…

Redefining Sustainable Packaging

Redefining Sustainable Packaging in 2025: How Digital-First Brands are Prioritizing Values Over Visuals

By Garima Sinha / June 19, 2025

It may sound weird, but it’s reality — today, consumers don’t easily fall for a pretty box anymore. What once dazzled shoppers on retail shelves, bold typography, flashy colors, and high-gloss finishes, now barely earns a second glance. We’re in the age of conscious consumption. For digital-first brands, packaging has gone from a marketing tool…

Mobile-first design

Redesigning for Retention: Why Mobile-First Design Is a CX Game-Changer in 2025

By Garima Sinha / June 16, 2025

You had them—until your lack of mobile-first design lost them. The scroll stopped. The ad was clicked. They landed on your page, hovered over “Buy Now,” maybe even added something to the cart. And then poof, gone. No goodbye. Just a quiet exit. Why? Maybe your page took a few seconds too long. Maybe your…

UX design

How UX Design Is Building Trust Through Transparency and Data Ethics in 2025

By Garima Sinha / June 12, 2025

Isn’t it true? You land on a website, a friendly chatbot pops up, and before you can even say “Hi,” it asks for your name, email, phone number, and location. Nope. You click away. Fast. That’s the thing with trust—it’s earned, not assumed. Users in today’s digital world are more astute, doubtful, and concerned about their…

Facebook existential crisis is real or an illusion?

A “Friendless Facebook”: Is the Facebook Existential Crisis Real or Just an Illusion? 

By Ruchi Roy / June 11, 2025

It has been four years since I last reactivated my Facebook account. The Facebook existential crisis was the core reason behind my decision. Ads, random videos, and strangers I had never followed or heard of had taken over my feed.  Hundreds of thousands of users have successfully avoided the app. Reddit threads and internet articles…

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