Customer Experience

lessons from Women's Day marketing campaigns

Lessons from Women’s Day Marketing Campaigns: Key Takeaways for Brands in 2025

By Garima Sinha / March 25, 2025

Every Year, International Women’s Day comes and fills our social media feed with inspiring messages, brand pledges and strong commitments of support for gender equality. International Women’s Day has long served as a focus point for brands to showcase their support towards women empowerment and equality.   But let’s just be honest—consumers have already witnessed it…

Read More

In Conversation: Navigating Crisis Communication Plans

By Garima Sinha / March 20, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Every brand experiences issues with its…

Read More
Super Bowl 2025 Ads

Super Bowl 2025 Ads: A Masterclass in Celebrities, AI, and Humor

By Garima Sinha / March 17, 2025

The Super Bowl isn’t just about the game anymore—it’s an all-out marketing showdown. With every passing year, it’s like brands are in their own competition, trying to outdo each other with the most talked-about commercials. In 2025, they took it to the next level.  This year’s Super Bowl 2025 ads not only entertained but also…

Read More
Emotional Data Analytics

Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns

By Garima Sinha / March 7, 2025

Designing ads and campaigns has evolved. Now, brands are striving to establish deeper connections with their audiences. Emotional intelligence (EI) is emerging as a powerful tool in the marketing industry to achieve this goal. It can recognize, understand, and manage emotions, and this superpower of EI is acting like a catalyst in reshaping customer experience. …

Read More
Gen Z is Using AI to Create Better Videos

The Future of Video Creation: How GenAI Video Tools Will Shape 2025

By Garima Sinha / February 19, 2025

Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…

Read More
AI-Augmented Creativity Is Redefining Social Media Content

From Filters to AI Creative Photos: How AI is Redefining Content

By Garima Sinha / February 17, 2025

How can we forget the days when social media was all about just finding a good filter for your photo? Depending on your mood, apply a Valencia or Jakarta filter, add some contrast, and your shot is ready to be shared on social media. It added all the coolness to your photo with minimal effort,…

Read More
Translating Marketing Campaigns in a Globalized World

7 Best Practices for Translating Marketing Campaigns in a Globalized World 

By Garima Sinha / February 13, 2025

Marketing campaigns with innovative initiatives now connect with diverse audiences in various languages, cultures, and consumer habits, making them truly global. However, direct translations often fall short—what resonates in one market may completely miss the mark in another. Adapting brand messages while maintaining intent, tone, and cultural relevance is more important than simply using the…

Read More
Podcast Advertising Revolution

Podcast Advertising Is Evolving: Are You Ready to Tune in and Profit? 

By Garima Sinha / February 4, 2025

You’re listening to a podcast, fully immersed in the conversation when suddenly an ad pops up: “Hey, do you want 20% off? Just say ‘yes’ out loud now!” Sounds futuristic, right? Well, it’s already happening. Platforms like Spotify are experimenting with voice-activated ads, where listeners can respond verbally to claim discounts or learn more about…

Read More
Blockchain is Changing Consumer Engagement

Decentralized Marketing 2025: How Blockchain is Redefining Consumer Engagement 

By Garima Sinha / January 30, 2025

Marketing, as we know, is undergoing a never-seen transformation. Think of a marketing strategy that is based on transparency, autonomy, and a distributed ledger system in which each exchange and transaction is permanently documented. Decentralized marketing eliminates the need of middlemen —think social media platforms or data brokers. So, what does it offer? Direct communication…

Read More
Truth About Sustainability Marketing

Cutting Through the Hype: The Truth About Green Marketing

By Garima Sinha / January 23, 2025

Sustainability has become an ultimate part of our life, showing up from corporate mission to coffee shops. Today “eco-friendly” is the new buzzword that helps brands sell their products, but how can consumers and businesses differentiate between authentic sustainability efforts or cleverly planned disguised greenwashing? Congratulations, you are entering the complex world of sustainable marketing…

Read More