Creative Inspiration

Measuring True ROI in Influencer Marketing

Unlocking the True ROI in Influencer Marketing 

By Garima Sinha / January 15, 2025

When did the last time you take a glance at an influencer post without thinking twice about it? No, you are not alone. Social media feeds are overflowing with influence material all over different content, marketers and advertisers are realizing clicks and likes are no longer sufficient. Instead, success lies beyond surface-level metrics —it’s about…

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Use SMS Marketing for Your Business

Why Bringing Back Business SMS Marketing Is Clutch in ’24

By Garima Sinha / December 10, 2024

Have you ever wondered why you still receive SMS marketing from brands even though you have their app on your smartphone? Is SMS update still relevant to marketing? It’s time to take a moment and think again. SMS marketing with time has proven itself as one of the most effective tools for business looking to…

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Unhinged Marketing

Unhinged Marketing: Chaos, Charm, and the Art of Getting Noticed

By Ruchi Roy / December 6, 2024

A square-faced green owl spamming your phone with passive-aggressive, slightly terrifying notifications? Love it or hate it, Duolingo’s mascot definitely has your attention. Welcome to the chaotic world of unhinged marketing.  So, what is unhinged marketing? It’s the new-gen strategy that morphs brands into hyper-relatable, oversharing internet personalities, cracking jokes, throwing shade, or issuing hilariously…

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Empowering Women's Sports

Empowering Women’s Sports: How Adobe FA Cup Sponsorship Affects Brand Engagement

By Garima Sinha / December 3, 2024

Women’s sports are finally stepping into the spotlight—gaining cultural relevance and shattering viewership records like never before. The recent Women’s FA Cup has seen unprecedented attendance figures and expanded media coverage, marking a powerful shift in the sports landscape. As a result of this expansion, numerous brands have the opportunity to join the market and…

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NFTs Are Changing Brand Engagement

How Digital NFTs Are Changing the Game for Brands 

By Garima Sinha / November 8, 2024

NFTs might sound complex to you, but don’t worry, you’re not alone—many people are still trying to understand what digital NFTs mean and how they work. In simple terms, NFTs or Non-Fungible Tokens, are a special type of digital asset that is kept on a blockchain, which is a safe online system. You might think…

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Domino's X Fortnite Collaboration 2024

Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits

By Ruchi Roy / November 4, 2024

As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed the market that enjoying cheesy toppings can happen both during gaming sessions and while glamming…

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Craft a Viral Campaign

The Marketing Guide to Crafting Viral Campaigns on Social Media

By Garima Sinha / October 28, 2024

Crafting viral campaigns on social media is like walking into a dark cave—thrilling to enter but challenging to predict. With the impact of social media, everyone wants to create content that brings a storm on the internet. But what exactly makes a campaign go viral on social media? From LOL memes to emotional stories, viral…

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Role of Gamification in Digital Marketing

How to Win Gen-Z in 2024 through Gamification Marketing

By Garima Sinha / October 24, 2024

Ever wonder why Duolingo seems to be slaying contemporary marketing? Hint: it’s their commitment to gamification marketing. For this tech-savvy generation, traditional advertising is no longer impressive. They’re more interested in engaging, interactive and unique experiences that allow them to participate, compete, and have fun. Social media is full of overloaded information at every corner—making…

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Wendy’s Digital Marketing

Going Bold: Inside Wendy’s Digital Marketing Strategy

By Ruchi Roy / October 16, 2024

Wendy’s digital marketing strategy has made the brand more famous and louder on the Internet. From cheeky, over-the-top replies on X to poking fun at competitors and dropping nostalgia bombs for Boomers on Facebook, Wendy’s has flipped the script on what we expect from a fast-food brand.  Wendy’s digital strategy has gotten so good that…

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Guinness’ Campaign Teaches Us About Marketing

What Guinness’ Campaign Teaches Us About Marketing

By Lindsey Giardino / August 28, 2024

Guinness’ campaign has mastered the art of scarcity in its marketing strategy. They don’t give us much, so we drop everything and look when they do. Guinness doesn’t frequently flood the market with large-scale campaigns. Instead, the brand strategically chooses the perfect moments to engage its audience, ensuring that it leaves a lasting impression when…

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