Creative Inspiration

Viral Memes

Viral Memes Aren’t Just for Laughs Anymore— They’re Building Empires

By Garima Sinha / October 8, 2025

If the internet is a stage, memes are the punchlines that built empires. What started as inside jokes on Tumblr or Reddit now drives brand identity, creator influence, and billion-dollar business strategies.   In the creator economy, memes are more than fleeting cultural artifacts — they’re currency. For a new generation of creator-led brands, they are…

holiday marketing campaigns

Powerful Holiday Marketing Campaigns to Win Hearts & Loyalty

By Garima Sinha / September 29, 2025

For many years, the holidays were predictable: a surge in shopping in late November, a climax on Christmas, and a fade in January. But in 2025, this rhythm is gone. Shopping does not erupt on Black Friday and die by New Year’s. It extends over weeks, and it becomes a series of micro-moments, each uniquely…

Cannes Lions 2025

Cannes Lions 2025 and the New Era of Advertising Risk

By Garima Sinha / September 18, 2025

Can you recall the last ad that you found interesting enough to stop scrolling, laugh out loud, or send the link to a friend? You will likely realize it was not the ad with the safe, predictable approach that grabbed your attention, but the bold ad. Maybe it was even a little risky. At Cannes…

Rage baiting

Rage baiting: New Creative Drivel or a Misguided Front?

By Ruchi Roy / September 16, 2025

Advertising has always been about grabbing attention. It’s about creating conversations, shaping perceptions, and influencing decisions. But somewhere along the way, the quest for attention, visibility, and rapid growth has led some brands into murky waters. The line between thoughtful creativity and manipulative outrage — or rage baiting — is becoming harder to distinguish. In…

TikTok Marketing

TikTok Marketing: Why This Is the New Prime Time for Brands 

By Garima Sinha / September 15, 2025

Prime time once meant families huddled around the TV at 8 p.m., waiting for cliffhangers, jingles, and big-budget ads. It was more than entertainment—it was a cultural ritual, sparking playground jokes and watercooler chatter. Today, that same cultural gravity has shifted to TikTok. It was once the squishable destination of attention for brands, who embraced…

Marketing Insight ‘Famine’: More Than 50% of Brands Fail in Insight Development

Marketing Insight ‘Famine’: Over 50% Of Brands Lacks Quality Insight

By Ruchi Roy / September 10, 2025

Advertising and marketing industry is suffering from a marketing insight famine. 51% of brands say their insights are too weak for creative work, according to State of Creativity by Cannes Lions 2025.  Every week and month, hundreds of reports and studies, packed with graphs and pie charts from the Moon to Venus, keep flooding the…

From Chaos to Calm Why Calm Technology is the Future of Smart Design

From Chaos to Calm: Why Calm Technology is the Future of Smart Design

By Garima Sinha / August 5, 2025

You wake up to buzzing, then dinging. Followed by a “calm whisper” to hydrate, move, check your email, update your applications, and breathe—before you even brush your teeth. Sound familiar? We are in the midst of hyperactive technology—devices making noise that rob our attention the second we wake up. This is not just our phones;…

remix culture

How Vocal-Only Tracks Are Powering the Future of Remix Culture

By Garima Sinha / July 29, 2025

What do you get when you take a song and pull it back to just its vocals? Magic. Or, more specifically — potential. A solo vocal track is not just a studio artifact; it has transformed into a point-source that feeds off thousands of potential innovative ideas. In remix culture, vocal-only stems are considered creative…

Emotionless Ads

Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win

By Ruchi Roy / July 7, 2025

In a world increasingly defined by polarization and hyper-visibility, comfort zone creativity is entering what many insiders call a cautious phase.   The 2025 State of Creativity report by LIONS reveals a telling statistic: only 13 percent of brands feel they operate in a creative, risk-friendly environment. Meanwhile, 29 percent of surveyed respondents say their organizations…

New Era of Brand Activism

Creative Disruption Is Fueling a New Era of Brand Activism in 2025

By Garima Sinha / July 4, 2025

Isn’t it true when culture divides, creativity unites. We’re living in an era where taking a stand isn’t just an option for brands—it’s a demand. With global politics in flux, social issues boiling over, and digital platforms magnifying every opinion, brand activism has gone from bold experiment to baseline expectation.  But how do brands navigate…

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