Industry Insights
How to Bring Marketing into Voice Search Optimization: Preparing for the Future
Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of tapping your messy hand on your phone or flipping through the cookbook, you say, “Hey Google, what’s next in the chicken parmesan recipe?” Cool, back on track, and just a glimpse into the world of…
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South Korean Beauty Brands Lead Orgs in AI Innovation
With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…
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What’s On the Horizon for Programmatic Advertising?
Ever wondered how those perfectly timed ads magically appear on your phone? Sure, maybe it’s our phone listening to us. But more likely, it’s programmatic advertising. But what exactly is programmatic advertising and how does it work? Buckle up and get ready to learn a bunch of random new words. Oh, and embark on an…
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Are Ad-free Subscriptions a Threat to Modern Advertising?
Gen-Z and Gen Alpha are clear – they’d rather pay than pay with their previous time. Ad-free subscriptions are a lifesaver for consumers who dabble across different platforms and want their quality content, fast. With this update, as more consumers choose to opt for ad-free experiences, advertisers now must think about other strategies to…
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July Marketing News — 8 News Bytes You Must Know
You’re busy with things- we get it. You can’t cover all of the news. Let us help. We will wrap July marketing news for you without letting you juggle between tabs and news articles. Sit back, relax, and read the latest developments that could bring you up to speed with latest emerging trends and insights.…
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Inside the Brand Collabs of Hip-Hop Artists and Food and Beverage Marketing
“His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti.” You’ve heard the Eminem lyrics. But have you had dinner at Mom’s Spaghetti? The Detroit rapper opened his restaurant in 2021 and it has become one of the top 20 restaurants in the USA in just 3…
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Let’s Get Real About AI in B2B Marketing
There’s not one B2B marketer out there who is removed from AI’s impact on the industry. AI is everywhere – in every software you’re using to email blast. In every piece of content, you’re sending across the wire. In the products your Ops team is whipping up. This new, transformative frontier has revolutionized today’s businesses…
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Aftermath of 2024 Pride Month Marketing: The Duality of Corporate America
Politics is personal and complicated – and when you mix brand marketing with politics, the outcome can swing dramatically from one extreme to the other. Normally, politics and brand intertwines most heavily during June with Pride Month. In the last decade, brands have pushed out pride month marketing campaigns left and right. So what…
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The Secret of the Rise – and Rizz – of Gen Alpha Consumers
Generation Alpha or Gen Alpha, people born (and… yet to be born) between 2010 and 2025 are the new darlings of ICPs and customer profiles. This new gen will hit a whopping 2 billion by next year. For brands, this marks a greater urgency — time to gear up for new marketing strategies or risk…
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Breaking down Gen-Z ecommerce shopper insights
There’s a lot to learn from Gen-Zers (beyond the latest TikTok trends or what “sus” means). Generation Z, born between the mid-1990s and early 2010s, represents a particularly influential segment of online shoppers. Their digital native upbringing, coupled with their distinct values and priorities, shapes their approach to online shopping in big ways. Examining the…
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