Industry Insights

How Digital Transformation Marketing is Shaping the Future

By Garima Sinha / October 10, 2024

Marketers have long relied on the 5Ps—Product, Price, Place, Promotion, and People. Traditionally, the classic 5Ps were fixed static before marketers created any effective marketing strategy. But with the advancement in digital transformation marketing over the past decade, today’s marketing is more about flexibility, customization, and technology than strict frameworks.   This new era has led…

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The Power of Vegan Food Brand Marketing

By Ruchi Roy / October 9, 2024

Vegan food brand marketing is next level. Would you buy a chicken burger without chicken? Or a pack of cheese without milk? Maybe – if it’s sold right. Welcome to the world of mindful eating, where plants are the new meat, and dairy is taking a backseat to all things nutty, soy-based, or oat-powered. Let’s…

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Email Marketing Market Expected to Exceed USD 46.1 Billion by 2033 

By Garima Sinha / October 7, 2024

Yes, it’s true—scrolling through Instagram, TikTok and other social platforms has become part of our lifestyle. But is digital marketing just about those entertaining and flashy feeds, or is there more to the story? Email marketing is still a major player and the oldest and most reliable channel.   And if you think it’s outdated, it’s…

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Influencer Marketing Decline Leaves Brands Scrambling for Authority

By Garima Sinha / September 30, 2024

From beauty queen to travel gurus, influencers have emerged as one of the powerful weapons on social media. These creators have built a whole empire with loyal followers who are crazy for them. But as their popularity grew, so did skepticism. Was this influencer phenomenon too good to be true? Let’s talk about the influencer…

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Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy / September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string of not-so-great movies and the struggle to drive its streaming business toward success. Continuous layoffs are not just a business challenge—they’re a hit to employment rates, diversity, equity, inclusion (DEI)…

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Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture? 

By Ruchi Roy / September 24, 2024

Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…

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Is it Time to Ditch Points and Redefine Brand Loyalty Programs?

By Garima Sinha / September 23, 2024

Point-based brand loyalty programs feel completely outdated, and it’s time to make a major change. In today’s hyper-connected world where brands inundate users by the millions, loyalty is more about emotional connections than rewards. Brands need to reconsider their strategy to match the new consumer trends. Brand loyalty programs are just as much about perks…

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Why Have Pop-Up Stores Become the New Thing for Luxury Brands?

By Ruchi Roy / September 20, 2024

Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers, and anyone with FOMO. Imagine stepping out your front door and seeing a giant cheeseburger lounging in a hammock under a tent with a neon sign that says, “For all lazy bums!” If you’re like…

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Digital Ad Spend Trends: Where Are Brands Shifting Investment?

By Garima Sinha / September 19, 2024

Ever wondered why the same trendy handbags or cool kitchen gadgets seem to follow you everywhere—whether it’s Instagram, YouTube, or any other platform you scroll through? It’s not a coincidence—it’s a result of brands investing heavily in targeted digital ads. As ad sends shifts to be more specific, data-driven platforms, brands are ensuring their products stay…

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The Apple vs. Google Third-Party Cookie War

By Ruchi Roy / September 18, 2024

Between the Google third-party cookies fiasco and Apple’s cape of privacy crusaders—in the browser war, nobody is winning users with their data privacy promises. While Apple champions itself as the defender of user privacy through polished ads and bold claims, Google faces the challenge of navigating a world where third-party cookies are increasingly scrutinized. With…

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