Industry Insights
Inside the Brand Collabs of Hip-Hop Artists and Food and Beverage Marketing
“His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti.” You’ve heard the Eminem lyrics. But have you had dinner at Mom’s Spaghetti? The Detroit rapper opened his restaurant in 2021 and it has become one of the top 20 restaurants in the USA in just 3…
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Let’s Get Real About AI in B2B Marketing
There’s not one B2B marketer out there who is removed from AI’s impact on the industry. AI is everywhere – in every software you’re using to email blast. In every piece of content, you’re sending across the wire. In the products your Ops team is whipping up. This new, transformative frontier has revolutionized today’s businesses…
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Aftermath of 2024 Pride Month Marketing: The Duality of Corporate America
Politics is personal and complicated – and when you mix brand marketing with politics, the outcome can swing dramatically from one extreme to the other. Normally, politics and brand intertwines most heavily during June with Pride Month. In the last decade, brands have pushed out pride month marketing campaigns left and right. So what…
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The Secret of the Rise – and Rizz – of Gen Alpha Consumers
Generation Alpha or Gen Alpha, people born (and… yet to be born) between 2010 and 2025 are the new darlings of ICPs and customer profiles. This new gen will hit a whopping 2 billion by next year. For brands, this marks a greater urgency — time to gear up for new marketing strategies or risk…
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Breaking down Gen-Z ecommerce shopper insights
There’s a lot to learn from Gen-Zers (beyond the latest TikTok trends or what “sus” means). Generation Z, born between the mid-1990s and early 2010s, represents a particularly influential segment of online shoppers. Their digital native upbringing, coupled with their distinct values and priorities, shapes their approach to online shopping in big ways. Examining the…
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Why sustainability is the biggest marketing trend we care about
Marketers would be wise to follow the old adage of “give the people want they want.” And now, more than ever, consumers want to buy from businesses that put sustainability at the forefront. In fact, according to a recent study, 73% of Gen Zers are willing to pay more for sustainable products. It makes sense.…
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Is hyperpersonalization ruining advertising?
The industry looooooves hyperpersonalization. I mean really loves it. What happened to a good ICP? Creating a nuanced profile and creatively targeting specific X. Even if you’re asking, but isn’t creativity in advertising being ruined? Aren’t we witnessing the dawn of a new era where human creativity takes a backseat to AI-driven optimization? Hyperpersonalization took the…
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Is Google’s Privacy Sandbox a Game-Changer for Marketers?
When a tech giant announces a major change or opportunity – the response is usually unanimous anxiety. As Google announces the widespread availability of its Privacy Sandbox, the digital marketing landscape braces for a seismic shift. The third-party cookie crumbles We might as well start with the big kahuna driving this change – the death…
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