B2B

Smarter Ad Spend Amid Economic Challenges

In Tough Economic Times, Turn to Smart Spend Advertising

By Garima Sinha / December 17, 2024

For a brand, economic difficulties might feel like a storm cloud that brings both opportunity and pressure. However, equipped marketers are savvy enough to manage this storm with smart tactics. These changing winds are nothing new to the advertising industry today—budgets are more constrained, customer behavior is more erratic, and every dollar spent is scrutinized. …

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3 out of 4 B2B marketers lack futuristic B2B skills

AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI

By Ruchi Roy / December 11, 2024

To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across eight countries. Spoiler alert: the results are as fascinating as they are alarming.  The report paints a rosy picture for the future of B2B marketing—but dig deeper, and you’ll find that while 1,000 B2B brands…

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Use SMS Marketing for Your Business

Why Bringing Back Business SMS Marketing Is Clutch in ’24

By Garima Sinha / December 10, 2024

Have you ever wondered why you still receive SMS marketing from brands even though you have their app on your smartphone? Is SMS update still relevant to marketing? It’s time to take a moment and think again. SMS marketing with time has proven itself as one of the most effective tools for business looking to…

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Converting Social Media Engagement into B2B Leads

From Followers to Clients: Converting Social Media Engagement into B2B Leads 

By Garima Sinha / December 5, 2024

Creating B2B marketing strategies from social media engagement has evolved far beyond traditional tactics like cold emails and basic LinkedIn posts. Today’s B2B audience is more engaged, spending time scrolling, double-tapping, and conducting in-depth research but here’s the catch: engaging with followers isn’t enough. The real question is, how do you take that engagement and…

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Crisis Management in Marketing

Learn Crisis Management in Marketing from These Big Brand Fails 

By Garima Sinha / November 26, 2024

If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash.  In today’s digital world, where a single tweet or a social media post…

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Brands Can Leverage the New Social Media Landscape

Threads vs Twitter: How Brands Can Dominate the New Social Media Landscape

By Garima Sinha / November 21, 2024

Imagine you’re sitting in your favorite café, sipping your morning coffee, scrolling through the latest updates, Suddenly, a friend leans over and asks, “So, have you tried Threads yet?” A year ago, this might have sounded like a joke which never fails you to laugh, but today, it’s a serious question that reflects the changing dynamics…

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Community building essential for brands

The Loyalty Loop that Elevates Brand Positioning through Community Branding  

By Ruchi Roy / November 20, 2024

When you think of Harley-Davidson, you probably picture roaring engines, leather jackets, and the open road. But did you know Harley also has a full-blown community for its bike owners? H.O.G.—Harley Owners Group. Members join local chapters, participate in epic rallies, and enjoy loyalty perks that make them feel part of something bigger than just…

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B2B marketers are underperforming

B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025 

By Ruchi Roy / November 18, 2024

Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads.  Three primary obstacles are…

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Integrate Google Search Ads 360 in your marketing strategy

Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025  

By Ruchi Roy / November 13, 2024

Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…

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Emerging Social Platforms Are Disrupting Traditional Advertising

How Emerging Social Platforms Are Shaking Up Traditional Advertising 

By Garima Sinha / October 15, 2024

Let’s just admit it, social media has magically integrated into our daily lifestyle—becoming essential. Just as we don’t forget our morning coffee, we rarely skip checking social media. Today, social media is no longer a communication platform, which we use for entertainment and fun. But now it has become a lifestyle habit —a space where…

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