Ruchi Roy

Digital Onboarding of New Employees

Crafting an Employer Branding Strategy Through Digital Onboarding

By Ruchi Roy / February 14, 2025

There was a time when in-office work was the only option. But the pandemic shattered the rigid 9-to-5 model, ushering in the era of hybrid and remote work. Fast-forward to 2025, and employer branding strategy is incomplete without a solid commitment to a flexible work culture.  One of the biggest transformations is onboarding. In today’s…

Impact of Merger of Getty and Shutterstock on Stock Image Industry

Getty & Shutterstock Merger’s Impact on Stock Image Industry

By Ruchi Roy / February 12, 2025

Shutterstock, Getty, and Alamy are names that one can recognize without Googling. They are prominent players in the stock image industry. But what if two major competitors decide to collaborate—or, more accurately, merge? What will happen to the market, related businesses, brands, and users?  In a shocking and unexpected move, Getty and Shutterstock announced their…

5 Marketing Pitfalls to avoid in 2025

5 Marketing Pitfalls to Avoid in 2025  

By Ruchi Roy / February 10, 2025

The celebration of 2025—or, as we call it, the New Year—has passed, and we’re now in the second month of what is shaping up to be a crucial year for marketers and brands. Why crucial? Because every day, tech is brewing something fascinating, and marketers are utterly bewitched.  Have you heard about Google’s AI ad…

New era with AI for SEO in 2025

AI for SEO in 2025 Will Unleash a New Era of Search  

By Ruchi Roy / February 7, 2025

Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game. But in 2025, AI for SEO isn’t just a tool—it’s a ‘box of chocolates’ for content and SEO marketers.  Keyword Stuffing, indexing, and optimizing content have continued since the birth of the SEO word have…

fall of Meta AI-bot influencers

The Rise and (Supposed) Fall of Meta AI Bot Influencers

By Ruchi Roy / February 6, 2025

Meta AI bot influencers—digital personalities lurking across Meta platforms since 2023. While they might seem like old news, they’ve made headlines again. Why? In January 2025, Meta announced it was pulling the plug on some of its AI bots.  So, is this the end of AI-bot influencers? Did these non-human digital entities’ rise and fall…

Has marketing industry

In Conversation: Is the Ad Industry Overlooking Older People?

By Ruchi Roy / February 5, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…

Leran about AI tools for Meta ads and Andromeda is here

Evolution of AI Tools for Meta: Enter Andromeda

By Ruchi Roy / February 3, 2025

When Facebook Ads evolved into Meta Ads, it was clear that AI would revolutionize how brands advertise digitally. Fast forward to 2025, and we’re now witnessing Meta’s boldest leap yet—Andromeda, a machine-learning system set to redefine AI-powered advertising.  AI in ad targeting and creative optimization isn’t exactly breaking news. But Andromeda isn’t just another AI…

January marketing news that marketers must know

Special Rundown of January Marketing News — 7 Bite-Sized Stories Every Marketer Should Know 

By Ruchi Roy / January 30, 2025

As we step into 2025, the marketing world has entered a new, unpredictable chapter—one filled with a fair share of challenges. But hey, every storm brings its own golden opportunities, right?  With Trump back in the Oval Office, the US political landscape is shifting at lightning speed, bringing ripple effects for brands, marketers, and consumers…

Print media should be back with a new force

Print Media is Making a Comeback with Digital in 2025 

By Ruchi Roy / January 22, 2025

When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…

LinkedIn ad strategy — What brands can get most out of it

Attention: Your LinkedIn Ad Strategy Should Focus on B2C in 2025

By Ruchi Roy / January 21, 2025

LinkedIn has carved out a special place in professionals’ hearts (and devices) everywhere. From updating job milestones to announcing company revenues, the platform has evolved into a prime destination for ad placements. Yet, there’s a lingering misconception that LinkedIn Ad Strategy only benefits business-to-business (B2B) brands. It’s time to challenge that notion.  LinkedIn isn’t just…

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