Ruchi Roy
Crafting an Employer Branding Strategy Through Digital Onboarding
There was a time when in-office work was the only option. But the pandemic shattered the rigid 9-to-5 model, ushering in the era of hybrid and remote work. Fast-forward to 2025, and employer branding strategy is incomplete without a solid commitment to a flexible work culture. One of the biggest transformations is onboarding. In today’s…
Getty & Shutterstock Merger’s Impact on Stock Image Industry
Shutterstock, Getty, and Alamy are names that one can recognize without Googling. They are prominent players in the stock image industry. But what if two major competitors decide to collaborate—or, more accurately, merge? What will happen to the market, related businesses, brands, and users? In a shocking and unexpected move, Getty and Shutterstock announced their…
5 Marketing Pitfalls to Avoid in 2025
The celebration of 2025—or, as we call it, the New Year—has passed, and we’re now in the second month of what is shaping up to be a crucial year for marketers and brands. Why crucial? Because every day, tech is brewing something fascinating, and marketers are utterly bewitched. Have you heard about Google’s AI ad…
AI for SEO in 2025 Will Unleash a New Era of Search
Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game. But in 2025, AI for SEO isn’t just a tool—it’s a ‘box of chocolates’ for content and SEO marketers. Keyword Stuffing, indexing, and optimizing content have continued since the birth of the SEO word have…
The Rise and (Supposed) Fall of Meta AI Bot Influencers
Meta AI bot influencers—digital personalities lurking across Meta platforms since 2023. While they might seem like old news, they’ve made headlines again. Why? In January 2025, Meta announced it was pulling the plug on some of its AI bots. So, is this the end of AI-bot influencers? Did these non-human digital entities’ rise and fall…
In Conversation: Is the Ad Industry Overlooking Older People?
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…
Evolution of AI Tools for Meta: Enter Andromeda
When Facebook Ads evolved into Meta Ads, it was clear that AI would revolutionize how brands advertise digitally. Fast forward to 2025, and we’re now witnessing Meta’s boldest leap yet—Andromeda, a machine-learning system set to redefine AI-powered advertising. AI in ad targeting and creative optimization isn’t exactly breaking news. But Andromeda isn’t just another AI…
Special Rundown of January Marketing News — 7 Bite-Sized Stories Every Marketer Should Know
As we step into 2025, the marketing world has entered a new, unpredictable chapter—one filled with a fair share of challenges. But hey, every storm brings its own golden opportunities, right? With Trump back in the Oval Office, the US political landscape is shifting at lightning speed, bringing ripple effects for brands, marketers, and consumers…
Print Media is Making a Comeback with Digital in 2025
When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…
Attention: Your LinkedIn Ad Strategy Should Focus on B2C in 2025
LinkedIn has carved out a special place in professionals’ hearts (and devices) everywhere. From updating job milestones to announcing company revenues, the platform has evolved into a prime destination for ad placements. Yet, there’s a lingering misconception that LinkedIn Ad Strategy only benefits business-to-business (B2B) brands. It’s time to challenge that notion. LinkedIn isn’t just…
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