Ruchi Roy

Kanye West Controversy

Why Kanye West’s Marketing Playbook is Risky for Brands

By Ruchi Roy / March 26, 2025

Kanye West is more than a musician—he’s a brand, a cultural disruptor, and a master of chaotic marketing. But as much as his unfiltered approach keeps him in the spotlight, it also comes with reputation-destroying risks that most brands simply can’t afford. A 24-time Grammy winner and a master of chaotic marketing, once had lucrative…

Why Amazon-Adobe Partnership is a Win-Win for Brands

Why Amazon-Adobe Partnership is a Win-Win for Brands

By Ruchi Roy / March 24, 2025

The Adobe partnership with Amazon Web Services (AWS) is set to change how brands engage with customers. Announced last December, the collaboration brings together the two tech giants, unlocking new possibilities for personalized marketing and customer experience.    The partnership gave both companies the edge in the market space. First, AWS is giving Adobe the…

How CPG Marketing can Win

How CPG Marketing can Win in today’s Algorithmic Era

By Ruchi Roy / March 21, 2025

CPG marketing is no longer just about pushing products and hoping for brand loyalty. It’s 2025, and the landscape has shifted dramatically. Brands are navigating an era where algorithms govern everything — from what consumers see in their social feeds to what products they discover on e-commerce platforms.   That’s why today is about the Algorithmic…

Why Adobe Stock Branch is Getting Love from Everyone

Why Adobe Stock Branch is Getting Love from Everyone

By Ruchi Roy / March 18, 2025

A creative designer walks into a bar and says, “Give me something bold… but not too loud. Smooth, with a touch of contrast. And make sure it aligns perfectly with the client’s mood.”  Here, Adobe Stock is the bartender. IYKYK.  Yes, the point is that in a world where speed, quality, and imagination know no…

5 Ad Campaigns Led by Women in Advertising

5 Ad Campaigns Led by Women in Advertising That Go Beyond Stereotypes

By Ruchi Roy / March 17, 2025

When women hold most of the marketing jobs, why have women in advertising not gained the same status?   Yes, that’s an ongoing challenge. While women CMOs are prevalent, women creative directors are few and far between. Women have significant power as consumers. They run households and purchase accordingly. Still, only about 12.6 percent of creative…

AI Making Marketing Efficient without Emotions

Is AI Making Marketing Efficient without Emotions? The AI Dilemma

By Ruchi Roy / March 12, 2025

AI in marketing is efficient in bringing results. It is a choice that offers marketers and brands the freedom to act fast. Gone are the days when a department had to analyze data by reading every Excel document—now, big data is little for AI. But the question is trickier than we expect.   It is imperative…

Kendrick Lamar Halftime

Kendrick Lamar Halftime Show Just Schooled Brands on Marketing

By Ruchi Roy / March 10, 2025

Kendrick Lamar didn’t just perform at Super Bowl LIX—he turned the halftime show into a tutorial in storytelling, cultural depth, and brand power.  Why did his performance hit differently? Three reasons—storytelling, cultural setting, and branding—are woven through his lyrics, choreography, symbolism, and even product placement.  Fresh off 2024, which had the music world buzzing—thanks to…

Publicis Media’s Power Play in Women’s Sports

Publicis Media’s Power Play in Women’s Sports

By Ruchi Roy / March 7, 2025

Publicis Media is making bold moves in women’s sports, and the industry is in awe! The company has officially launched Women’s Sports Connect (WSC)—a dedicated unit under Publicis Sports, built to amplify women’s sports like never before.  While the announcement caught some off guard, it makes perfect sense. Women’s sports are an untapped goldmine, pulling…

Human emotions are part of package

B2B Advertising Campaigns That Prove Human Emotions Drive Success

By Ruchi Roy / March 5, 2025

When we talk about ad campaigns and branding, it’s usually B2C brands that steal the spotlight—because creativity flows freely in their world. But does that mean a B2B marketing campaign is dull and lifeless? Absolutely not.  B2B marketing isn’t just about talking spreadsheets and making PowerPoint slides. The game is evolving, and many B2B companies…

6 Bite-Sized Stories to Know

February Marketing Roundup: 6 Bite-Sized Stories to Know

By Ruchi Roy / March 4, 2025

Eagles vs. Chiefs, Kendrick vs. Drake, and brands battling it out for the best Super Bowl ad spot—February came in hot! From record-breaking ad spends to unexpected celebrity endorsements, this month was nothing short of a marketing rollercoaster.  Love was in the air… and so were brand campaigns. Meanwhile, corporate America continued its game of…

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