Ruchi Roy
Personal Use, Professional Buy: How AI Buyers Start with Individual Adoption
At my first desk job, I was handed a grueling task: create a beautiful, image-rich story without any prior experience in design tools. Naturally, I turned to my go-to platform, Canva. It was simple, intuitive, and got the job done. What I didn’t expect was how quickly it caught on. Within days, my teammates started…
The Rise of the Millennial Decision-Maker
Here’s what’s happening in B2B right now: your buyer isn’t who it used to be. Gen X executives once led most deal cycles—but today, millennials make up more than half of B2B decision-makers. According to Digitalzone research, 51% of current B2B buyers are millennials. And their approach is rewriting how vendors engage, persuade, and win. …
Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win
In a world increasingly defined by polarization and hyper-visibility, comfort zone creativity is entering what many insiders call a cautious phase. The 2025 State of Creativity report by LIONS reveals a telling statistic: only 13 percent of brands feel they operate in a creative, risk-friendly environment. Meanwhile, 29 percent of surveyed respondents say their organizations…
Publicis Vs WPP is Ethical or Exposing. Find Out
There has been a face-off between two prominent (Holdco) agencies for a while. Publicis vs. WPP has gained so much attention in the headlines that every marketer (from the C-suite to junior level) is biting their nails at the next surprise. It is clear to all of us. WPP is on a losing streak, and…
June Marketing Rundown: 7 Must-Know Stories That Shaped the Month
June was the most colorful month, so did the June marketing landscape for brands. The celebration of creativity at Cannes took place, and Pride was at its peak despite the divide between brands and audiences. This month’s marketing rundown is going to be made of seven colors. From the global spotlight on Cannes Lions to…
Ads that Celebrated the ‘Peak Creativity’ at Cannes Lions 2025
Celebrating the Cannes Lions 2025 winners is itself an act of making yourself aware of the elements of creativity. What are those elements? Curiosity, Engagement, Storytelling. This year, too, we saw umpteen ads published, hung, streamed, and televised. The process of creating and stuffing the underlying message in each of them must get out in…
AI in Finance: Mastercard Takes Bold Lead for Future
Finance marketing isn’t just about product promotion anymore. Today, AI in finance marketing has shaped the heart of consumers and market trends. Mastercard is at the forefront of this shift, innovating at the intersection of payments, personalization, and personalization powered by artificial intelligence. As spending habits migrate online and consumer expectations evolve, financial institutions must modernize…
GTA 6 Trailer Dropped ‘Again’ but Audience is Overwhelmed
Rockstar has re‑released the GTA 6 trailer, this time alongside the official delay to May 26, 2026. Yet with only two teasers in nearly two years of hype, fans are oscillating between awe and exhaustion. Audience has been anticipated since 2013, but Rockstar officially announced it in 2022, with a teaser finally dropping in late 2023.…
Why Vanishing of Netflix Bandersnatch is a Blunder for Innovation and Tech
Netflix Bandersnatch was one of the most talked-about titles among streaming service users. However, Netflix decided to remove 90 percent of interactive titles from its platform, and they deleted Bandersnatch on May 12, 2025. It is not about a popular title but erasing an entire format. For a brief period in entertainment history, Bandersnatch represented…
A “Friendless Facebook”: Is the Facebook Existential Crisis Real or Just an Illusion?
It has been four years since I last reactivated my Facebook account. The Facebook existential crisis was the core reason behind my decision. Ads, random videos, and strangers I had never followed or heard of had taken over my feed. Hundreds of thousands of users have successfully avoided the app. Reddit threads and internet articles…
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