Advice
What Advertisers Should Know About Pinterest AI Tools
Need to message someone? Hit them up on WhatsApp. Curious about what celebs are up to? Scroll through Instagram. Need to roast a new public policy? Vent on X. But when it’s time to dive into aesthetics and ideas, most Americans head straight to Pinterest. The 15th most-used social media platform has quietly become a…
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Debunking Five Common Myths About Advertising IDs
Have you ever wondered how ads know exactly what do you want? You passively mention headphones and suddenly they’re popping up all over your Instagram and Facebook feed. Is it magic, or is your phone listening to you? Both. Neither. The real driver behind this phenomenon is advertising IDs. It might sound like tech jargon,…
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2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing
According to a fresh report by Smartly, the AI-powered ad tech company, marketers face some major surprises—especially if they want to keep up with the ever-changing tastes of Gen Z and Gen Alpha. This report offers new insights and timeless reminders for brands hoping to create show-stopping ad creatives and campaigns. Traditional motivators like interest,…
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Fostering Brand Loyalty through Audio Streaming Platforms in Audience
We’ve come a long way from changing radio stations to subscribing to podcasts and audio streaming platforms. It’s been a journey of evolving audio experiences—from waiting for hours to listen to our favorite radio jockeys to simply clicking on an audiobook whenever we want. The journey was not profound only for listeners but for businesses…
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Reddit Advertising Plan May Help Brands Without Upsetting Users
A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals. And that’s precisely what makes Reddit…
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How to Staff an All-Star Design Team
A well-structured design team can be a game-changer for marketing companies striving to create compelling visuals and memorable brand experiences. Designers are the creative force behind eye-catching campaigns, bringing ideas to life through graphics, UI/UX, and motion design. However, assembling an all-star design team isn’t as simple as it once was. With the rise of…
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5 Content Writer Tips for the Next-Gen Digital Market
Gone are the days when excellent command over language, grammar, and storytelling were the only unmistakable signs of a great writer. Today, if you’re writing for brands and businesses, it’s no longer enough to have a way with words—you need to be tech-savvy, adaptable, and always on top of what’s next. The modern writer is…
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9 LGBTQ+ Marketing Professionals to Follow on LinkedIn
In marketing, representation isn’t just a buzzword—it’s a movement. More than ever, brands are being held accountable for how they engage with diverse audiences, and that includes the LGBTQ+ community. But how do you ensure your marketing efforts are authentic, inclusive, and actually resonate? By learning from the experts who are leading the charge. LGBTQ+…
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Marketing Podcasts That Deserve a Spot on Your Playlist
Maybe you’re obsessed with true crime. Maybe self-help is more your jam. Or maybe, just maybe, you just want to know what everyone’s whispering about in the marketing world. Whatever your podcast preference, there’s something out there for you. Especially, if you’re a marketer looking to keep up with the ever-evolving industry. Marketing podcasts offer…
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Why Pinterest Advertising Deserves Your Attention
Facebook, Instagram, and Google Ads create the buzz. But the real fans—the interested, the desirer, and the ready—spend their time here. If you don’t know yet, Pinterest is a powerful platform. Not a secret, but most brands are guilty of frequently overlooking it. Now, before you roll your eyes (Pinterest? The land of recipes and…
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