8 Marketing Theories You Should Know in 2025
If you’re in marketing, the term “funnel” has probably been thrown at you more times than you care to count.…
CTV Advertising Can Go Bigger and Better with Shoppable Ads in 2025
Imagine being able to buy Gustavo Fring’s Los Pollos Hermanos chicken by scanning a QR code straight from your TV…
Choose Better Socials For Your Digital Presence in 2025
Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers…
Global Ad Spend Forecast Hints at the Growth of Retail Media and CTV
As 2025 unfolds, it’s clear that this year will take a different trajectory than the action-packed 2024, marked by the…
Unreality and Unsung Experiences Shape Creative Trends of AI in 2025
The new year asks for new strategies because we, humans, must keep up with every little minute detail happening in…
Is Market Saturation Holding You Back? 4 Ways to Break Free
A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital…
The Shocking Ethics of Political Advertising: Lessons from Trump’s Anti-Trans Ad Campaign
Ethics often take a backseat in the high stake’s world of political advertising, where emotional appeals and persuasive tactics are…
In Tough Economic Times, Turn to Smart Spend Advertising
For a brand, economic difficulties might feel like a storm cloud that brings both opportunity and pressure. However, equipped marketers…
Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry…
AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI
To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across…