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Decoding the modern AI buyer
Today’s AI buyer isn’t just in IT — they’re in marketing, ops, finance, and procurement. This module helps you identify who’s really influencing the deal and how to reach them with messaging that sticks.
The AI Buyer Profile
Artificial intelligence is no longer an emerging trend—it’s the engine behind modern...
How company size impacts AI buying behavior
AI isn’t bought the same way by every business. What feels like...
The AI Buyer Files: Who is the AI buyer?
Today’s AI buying committees are a mixed bag of roles, industries, and...
It’s Not Just IT Anymore: Where the AI Buyer Lives Across the Org Chart
AI first entered business teams and business processes as an experiment. It...
How Gen-Z is redefining the future of B2B transactions
If you’re in the B2B space, you’ve probably noticed a shift in...
Cut Through the Noise. Speak to the Individual. Win the AI Buyer.
You’ve got the campaign, the message, the metrics—but AI buyers aren’t biting....
The B2B Buyer Profile: Generation X
Generation X, born between 1965 and 1980, stands as a bridge between...
The Rise of the Millennial Decision-Maker
Here’s what’s happening in B2B right now: your buyer isn’t who it...
