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Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash. In today’s digital world, where a single tweet or a social media post…
How AI SEO is Transforming Marketing in 2024: Key Strategies and Insights for Success
Digital world is constantly transforming, and SEO has been the long-trusted companion that marketers rely on to boost visibility, drive traffic, and elevate brand success. Now imagine an AI SEO strategy that isn’t just intuitive but reactive—one that adapts, learns and evolves with minimal human intervention. Sounds futuristic, right? Well, thanks to artificial Intelligence, this…
Ageism in Advertising is Silently Pushing Older People Out
Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is that age doesn’t define creativity, and there should be no place for ageism in advertising. If you’ve seen The Intern (and if not, seriously, put it on your watchlist), you’ll remember Ben Whittaker (played by…
6 Powerful Ways Silent Ads Are Winning the Attention Game in a Soundless World
In today’s world, sound has become optional—and, in many cases, it’s no longer necessary. Silent ads are proving that visuals alone can speak louder than words. As Leo Burnett famously said, “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Silent ads are doing just that—capturing attention, sparking emotion,…
Threads vs Twitter: How Brands Can Dominate the New Social Media Landscape
Imagine you’re sitting in your favorite café, sipping your morning coffee, scrolling through the latest updates, Suddenly, a friend leans over and asks, “So, have you tried Threads yet?” A year ago, this might have sounded like a joke which never fails you to laugh, but today, it’s a serious question that reflects the changing dynamics…
The Loyalty Loop that Elevates Brand Positioning through Community Branding
When you think of Harley-Davidson, you probably picture roaring engines, leather jackets, and the open road. But did you know Harley also has a full-blown community for its bike owners? H.O.G.—Harley Owners Group. Members join local chapters, participate in epic rallies, and enjoy loyalty perks that make them feel part of something bigger than just…
Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth
‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions. However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…
B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads. Three primary obstacles are…
How YouTube’s Deepfake Detection Tool is Transforming Brand Safety
For advertisers and marketers, deepfake videos are an alarming concern —as brands invest a lot to maintain their brand image and a manipulative video like this can cause irreparable damage in minutes to them. The same goes for influencers and creators who might unknowingly find themselves featured in false endorsements or scandalous content. To combat…
Influencers are New Stars of Film Marketing in Hollywood
Wicked—the long-awaited movie starring Ariana Grande and Cynthia Erivo—has Broadway fans and Wizard of Oz lovers counting down the days. While the film marketing for Wicked is at its peak, one moment stood out: the Kardashian-Jenner clan attending a private screening of the movie alongside Ariana and Cynthia, shared through Kim K’s Instagram story. Naturally,…
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