Industry Insights

Why Experiential Marketing is Making a Comeback

Why Experiential Marketing is Making a Comeback

By Garima Sinha / January 8, 2025

You’re strolling through a crowded city plaza when a giant branded food truck catches your eye, offering free samples of a new coffee flavor. The smell, the setup, and the friendly barista handing out cups make you pause. It’s not just an ad; it’s an experience. Meet experiential marketing, where brands make consumers part of…

Global Ad Spend Forecast Hints

Global Ad Spend Forecast Hints at the Growth of Retail Media and CTV  

By Ruchi Roy / January 7, 2025

 As 2025 unfolds, it’s clear that this year will take a different trajectory than the action-packed 2024, marked by the Olympics, Paralympics, elections, and other major events. The impact will be visible on global ad spend. While key events and milestones drove significant spikes in media spending for the year 2024, 2025 promises steady progress…

Shoppable Ads Turn Mobile Screens into Storefronts

Shoppable Ads Turn Mobile Screens into Storefronts

By Garima Sinha / January 6, 2025

You are scrolling through social media platform and suddenly your favorite influencer wearing a chick jacket pops in front of you. You loved it and instead of asking, “Where can I buy that?” A little pop-up lets you add it to your cart and check out—all without leaving the app. Welcome to the world of…

Experiences Shape Creative Trends of AI in 2025

Unreality and Unsung Experiences Shape Creative Trends of AI in 2025

By Ruchi Roy / January 3, 2025

The new year asks for new strategies because we, humans, must keep up with every little minute detail happening in the world. AI in 2025 is set to blur the lines between real and unreal spaces, according to Adobe’s Creative Trends 2025 report. It’s a time when consumers want to interact with creatives that go…

Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market

Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market

By Ruchi Roy / December 26, 2024

Hollywood celebrities investing more into launching their brands have made them look like true business enigmas. Every time, they follow trend after trend. The rise of non-alcoholic beer brands is taking a center position, just like skincare and makeup brands.   Have you seen pictures of Spiderman and Zendaya with Bero? Yes, Bero is one of…

How QR Codes Became Every Marketer’s Best Friend

Interactive Ads 101: How QR Codes Became Every Marketer’s Best Friend

By Garima Sinha / December 24, 2024

If there’s one thing, we’ve learned in the last several years, it’s that people want to experience advertisements rather than just watching them. Thanks to advances in technology, QR codes have become a revolutionary tool for engagement. Adding to this — how can we forget the pandemic time when touchless interactions became mandatory for safety,…

4 Ways to Break Free

Is Market Saturation Holding You Back? 4 Ways to Break Free

By Ruchi Roy / December 20, 2024

A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made.  In…

Shocking Ethics of Political Advertising

The Shocking Ethics of Political Advertising: Lessons from Trump’s Anti-Trans Ad Campaign

By Garima Sinha / December 20, 2024

Ethics often take a backseat in the high stake’s world of political advertising, where emotional appeals and persuasive tactics are paramount. Donald Trump’s recent anti-transgender advertisement campaigns offer a striking example of the tightrope political advertising campaigns walk—seeking to energize their base while risking backlash and alienation from the broader public.  Let’s dive deep into…

Smarter Ad Spend Amid Economic Challenges

In Tough Economic Times, Turn to Smart Spend Advertising

By Garima Sinha / December 17, 2024

For a brand, economic difficulties might feel like a storm cloud that brings both opportunity and pressure. However, equipped marketers are savvy enough to manage this storm with smart tactics. These changing winds are nothing new to the advertising industry today—budgets are more constrained, customer behavior is more erratic, and every dollar spent is scrutinized. …

Trump Administration 2.0

Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising  

By Ruchi Roy / December 13, 2024

Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House.  Pride Month was devoid of color,…

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