Reddit Advertising Plan

Reddit Advertising Plan May Help Brands Without Upsetting Users 

By Ruchi Roy / August 30, 2024

A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses.…

Disney Plus Ad

Should We Care About Do Disney Plus Ad Tiers? 

By Garima Sinha / August 28, 2024

Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok,…

OTT Advertising Strategy

Original Content Rocks Typical OTT Advertising Strategy

By Garima Sinha / August 26, 2024

If you’re asking what is OTT, well folks – you already know. OTT, or Over-the-Top platforms stream content across the…

How to Staff an All-Star Design Team

How to Staff an All-Star Design Team

By Lindsey Giardino / August 20, 2024

A well-structured design team can be a game-changer for marketing companies striving to create compelling visuals and memorable brand experiences.…

Rise of Dermacare Products

What’s Really Behind the Rise of Dermacare Products?

By Ruchi Roy / August 16, 2024

Beauty never goes out of style— it just keeps reinventing itself. Every era has defined beauty trends, from Queen Cleopatra’s…

AI for Marketing

After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing

By Ruchi Roy / August 12, 2024

Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives,…

Voice Search Optimization

How to Bring Marketing into Voice Search Optimization: Preparing for the Future 

By Garima Sinha / August 9, 2024

Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of…

South Korean Beauty Brands

South Korean Beauty Brands Lead Orgs in AI Innovation

By Ruchi Roy / August 8, 2024

With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re…

Programmatic Advertising use cases

What’s On the Horizon for Programmatic Advertising? 

By Garima Sinha / August 2, 2024

Ever wondered how those perfectly timed ads magically appear on your phone? Sure, maybe it’s our phone listening to us.…

Ad-free Subscriptions

Are Ad-free Subscriptions a Threat to Modern Advertising?

By Garima Sinha / July 31, 2024

Gen-Z and Gen Alpha are clear – they’d rather pay than pay with their previous time. Ad-free subscriptions are a…