Industry Insights

After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing

By Ruchi Roy / August 12, 2024

Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives, received the kiss of death. After announcing one of the most significant layoffs of the year, the CEO of IT company Intuit sent out an open letter shining lights on wildly evolving tech advancements, including…

How to Bring Marketing into Voice Search Optimization: Preparing for the Future 

By Garima Sinha / August 9, 2024

Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of tapping your messy hand on your phone or flipping through the cookbook, you say, “Hey Google, what’s next in the chicken parmesan recipe?”  Cool, back on track, and just a glimpse into the world of…

South Korean Beauty Brands Lead Orgs in AI Innovation

By Ruchi Roy / August 8, 2024

With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…

What’s On the Horizon for Programmatic Advertising? 

By Garima Sinha / August 2, 2024

Ever wondered how those perfectly timed ads magically appear on your phone? Sure, maybe it’s our phone listening to us. But more likely, it’s programmatic advertising. But what exactly is programmatic advertising and how does it work? Buckle up and get ready to learn a bunch of random new words. Oh, and embark on an…

Ad-free Subscriptions

Are Ad-free Subscriptions a Threat to Modern Advertising?

By Garima Sinha / July 31, 2024

Gen-Z and Gen Alpha are clear – they’d rather pay than pay with their previous time. Ad-free subscriptions are a lifesaver for consumers who dabble across different platforms and want their quality content, fast.   With this update, as more consumers choose to opt for ad-free experiences, advertisers now must think about other strategies to…

January marketing news that marketers must know

July Marketing News — 8 News Bytes You Must Know

By Ruchi Roy / July 30, 2024

You’re busy with things- we get it. You can’t cover all of the news. Let us help. We will wrap July marketing news for you without letting you juggle between tabs and news articles. Sit back, relax, and read the latest developments that could bring you up to speed with latest emerging trends and insights.…

Hip-Hop Artists and Food and Beverage Marketing

Inside the Brand Collabs of Hip-Hop Artists and Food and Beverage Marketing

By Ruchi Roy / July 29, 2024

“His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti.”  You’ve heard the Eminem lyrics. But have you had dinner at Mom’s Spaghetti? The Detroit rapper opened his restaurant in 2021 and it has become one of the top 20 restaurants in the USA in just 3…

Let’s Get Real About AI in B2B Marketing

By Garima Sinha / July 26, 2024

There’s not one B2B marketer out there who is removed from AI’s impact on the industry. AI is everywhere – in every software you’re using to email blast. In every piece of content, you’re sending across the wire. In the products your Ops team is whipping up.  This new, transformative frontier has revolutionized today’s businesses…

Aftermath of 2024 Pride Month Marketing: The Duality of Corporate America 

By Ruchi Roy / July 25, 2024

Politics is personal and complicated – and when you mix brand marketing with politics, the outcome can swing dramatically from one extreme to the other. Normally, politics and brand intertwines most heavily during June with Pride Month. In the last decade, brands have pushed out pride month marketing campaigns left and right.   So what…

The Secret of the Rise – and Rizz – of Gen Alpha Consumers

By Ruchi Roy / July 18, 2024

Generation Alpha or Gen Alpha, people born (and… yet to be born) between 2010 and 2025 are the new darlings of ICPs and customer profiles.  This new gen will hit a whopping 2 billion by next year. For brands, this marks a greater urgency — time to gear up for new marketing strategies or risk…

Recent Posts