Industry Insights
What the X Advertising Boycott Taught Us About Branding
From the first time the owner of X, Elon Musk, called out advertisers to the full X advertising boycott, controversy around the role of brands on the social media site have been shaky at best. Watching on in horror and confusion, the world has already witnessed Musk’s unconventional style collide with the platform’s traditional advertising…
2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing
According to a fresh report by Smartly, the AI-powered ad tech company, marketers face some major surprises—especially if they want to keep up with the ever-changing tastes of Gen Z and Gen Alpha. This report offers new insights and timeless reminders for brands hoping to create show-stopping ad creatives and campaigns. Traditional motivators like interest,…
Is YouTube Shorts Advertising the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a solid fanbase with over 2 billion users and millions of real-time watchers. Despite its popularity, YouTube had to announce YouTube Shorts when the world jumped on the short-video bandwagon. Sure, YouTube may have been fashionably…
Social Media Advertising Trends: What’s Hot in 2024
Imagine social media as your playground — one day you are getting the traction you never thought of, and the next day you are knocking out to try something new. In 2024, if you are serious about reaching your audience, social media advertising isn’t just an option, it is a necessity. Those days are gone,…
Reddit Advertising Plan May Help Brands Without Upsetting Users
A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals. And that’s precisely what makes Reddit…
Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…
Original Content Rocks Typical OTT Advertising Strategy
If you’re asking what is OTT, well folks – you already know. OTT, or Over-the-Top platforms stream content across the internet, rather than traditional cable channels. Yes, we’re talking Netflix, Hulu, Max, Disney+. We all have our fav platform where we binge the latest content, or a platform that makes our favorite content in-house. Over…
How to Staff an All-Star Design Team
A well-structured design team can be a game-changer for marketing companies striving to create compelling visuals and memorable brand experiences. Designers are the creative force behind eye-catching campaigns, bringing ideas to life through graphics, UI/UX, and motion design. However, assembling an all-star design team isn’t as simple as it once was. With the rise of…
What’s Really Behind the Rise of Dermacare Products?
Beauty never goes out of style— it just keeps reinventing itself. Every era has defined beauty trends, from Queen Cleopatra’s famed milk baths and intricate rituals to Elizabeth I’s iconic (but objectively poisonous) lead-based makeup. Fast forward to today, and the beauty industry is riding yet another wave, but this time it’s all about skincare.…
After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing
Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives, received the kiss of death. After announcing one of the most significant layoffs of the year, the CEO of IT company Intuit sent out an open letter shining lights on wildly evolving tech advancements, including…
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