AI-Powered Creativity

AI Powered Creativity: Why New Marketers Don’t Fear the Robot 

By Garima Sinha / February 20, 2025

It is true, isn’t it? AI once used to be the stuff of sci-fi movies—far-fetched, futuristic, and maybe a little…

Major platforms are running in digital brand competition

TikTok Still in a Pickle, Digital Brand Competition is Rising

By Ruchi Roy / February 20, 2025

On January 19, the death and resurrection of TikTok happened within a mere 24 hours. If that’s not biblical, what…

Amazon advertising trends of 2025

Amazon Advertising Trends for 2025: Insights from Amazon Leaders 

By Ruchi Roy / February 18, 2025

As digital advertising continues to evolve, 2025 is set to bring significant shifts driven by AI, shifting consumer habits, and…

AI-Augmented Creativity Is Redefining Social Media Content

From Filters to AI Creative Photos: How AI is Redefining Content

By Garima Sinha / February 17, 2025

How can we forget the days when social media was all about just finding a good filter for your photo?…

Just Took Over Google Ads

AI Just Took Over Google Ads – Here’s What You Need to Know   

By Garima Sinha / February 13, 2025

Exciting news for marketers—Google Ads is getting a game-changing AI-powered makeover in 2025. And no, this isn’t just another minor…

Translating Marketing Campaigns in a Globalized World

7 Best Practices for Translating Marketing Campaigns in a Globalized World 

By Garima Sinha / February 13, 2025

Marketing campaigns with innovative initiatives now connect with diverse audiences in various languages, cultures, and consumer habits, making them truly…

Impact of Merger of Getty and Shutterstock on Stock Image Industry

Getty & Shutterstock Merger’s Impact on Stock Image Industry

By Ruchi Roy / February 12, 2025

Shutterstock, Getty, and Alamy are names that one can recognize without Googling. They are prominent players in the stock image…

Difference Between Marketing, Advertising, and Sales

Business Growth Strategies: How Marketing, Advertising, and Sales Drive Success

By Garima Sinha / February 11, 2025

What comes to mind when you hear the words — marketing, advertising, or sales? Many people use these terms interchangeably,…

5 Marketing Pitfalls to avoid in 2025

5 Marketing Pitfalls to Avoid in 2025  

By Ruchi Roy / February 10, 2025

The celebration of 2025—or, as we call it, the New Year—has passed, and we’re now in the second month of…

Power of Micro-Communities in Social Media Marketing

Unlocking the Power of Micro-Communities in Social Media Marketing 

By Garima Sinha / February 7, 2025

We have all witnessed how the world of digital marketing is constantly changing, and the emergence of social media micro-communities…