Unhinged Marketing: Chaos, Charm, and the Art of Getting Noticed
A square-faced green owl spamming your phone with passive-aggressive, slightly terrifying notifications? Love it or hate it, Duolingo’s mascot definitely…
From Followers to Clients: Converting Social Media Engagement into B2B Leads
Creating B2B marketing strategies from social media engagement has evolved far beyond traditional tactics like cold emails and basic LinkedIn…
Holiday Coca-Cola AI Ad Faces Industry Backlash
The Coca-Cola AI ad campaign, “The Holiday Magic is Coming,” was meant to garner applause by mixing festive joy with…
Fall Marketing Strategies for Brands
What is the fall season? It is a season where trench coats, chunky scarves, and pumpkin-spiced lattes rule. But fall…
Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from…
Ageism in Advertising is Silently Pushing Older People Out
Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is…
6 Powerful Ways Silent Ads Are Winning the Attention Game in a Soundless World
In today’s world, sound has become optional—and, in many cases, it’s no longer necessary. Silent ads are proving that visuals alone…
Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth
‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the…
B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers…
How Holiday Marketing Strategies Build Unbreakable Bonds
Hurrah….Holidays are here knocking on our doors, and so are the festive holiday marketing. But have you ever stopped for…