The Shocking Ethics of Political Advertising: Lessons from Trump’s Anti-Trans Ad Campaign
Ethics often take a backseat in the high stake’s world of political advertising, where emotional appeals and persuasive tactics are…
In Tough Economic Times, Turn to Smart Spend Advertising
For a brand, economic difficulties might feel like a storm cloud that brings both opportunity and pressure. However, equipped marketers…
Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry…
AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI
To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across…
Unhinged Marketing: Chaos, Charm, and the Art of Getting Noticed
A square-faced green owl spamming your phone with passive-aggressive, slightly terrifying notifications? Love it or hate it, Duolingo’s mascot definitely…
From Followers to Clients: Converting Social Media Engagement into B2B Leads
Creating B2B marketing strategies from social media engagement has evolved far beyond traditional tactics like cold emails and basic LinkedIn…
Holiday Coca-Cola AI Ad Faces Industry Backlash
The Coca-Cola AI ad campaign, “The Holiday Magic is Coming,” was meant to garner applause by mixing festive joy with…
Fall Marketing Strategies for Brands
What is the fall season? It is a season where trench coats, chunky scarves, and pumpkin-spiced lattes rule. But fall…
Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from…
Ageism in Advertising is Silently Pushing Older People Out
Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is…