Industry Insights

Digital Transformation is Redefining Marketing Fundamentals

How Digital Transformation Marketing is Shaping the Future

By Garima Sinha / October 10, 2024

Marketers have long relied on the 5Ps—Product, Price, Place, Promotion, and People. Traditionally, the classic 5Ps were fixed static before marketers created any effective marketing strategy. But with the advancement in digital transformation marketing over the past decade, today’s marketing is more about flexibility, customization, and technology than strict frameworks.   This new era has led…

Vegan F&B brands are experiencing success in market

The Power of Vegan Food Brand Marketing

By Ruchi Roy / October 9, 2024

Vegan food brand marketing is next level. Would you buy a chicken burger without chicken? Or a pack of cheese without milk? Maybe – if it’s sold right. Welcome to the world of mindful eating, where plants are the new meat, and dairy is taking a backseat to all things nutty, soy-based, or oat-powered. Let’s…

marketing trends 2024

Marketing Trends in 2024: A breakdown of the most influential trends of the year

By Ruchi Roy / October 8, 2024

It’s that time of year when new ideas, refreshed goals, and innovative approaches are prevalent in the marketing world. Everyone is focused on maximizing budgets and getting the most out of their ROI. It’s crucial to stay informed about upcoming trends for the next year, especially as the digital landscape continues to rapidly evolve. Marketing…

Email Marketing Market Expected to Exceed USD 46.1 Billion by 2033

Email Marketing Market Expected to Exceed USD 46.1 Billion by 2033 

By Garima Sinha / October 7, 2024

Yes, it’s true—scrolling through Instagram, TikTok and other social platforms has become part of our lifestyle. But is digital marketing just about those entertaining and flashy feeds, or is there more to the story? Email marketing is still a major player and the oldest and most reliable channel.   And if you think it’s outdated, it’s…

The Future of Social Media Marketing: Nine emerging trends and potential disruptions 

By Ruchi Roy / October 3, 2024

Social media marketing is poised at the edge of innovation, navigating through rapidly changing user expectations and technological advancements. As the digital landscape continues to evolve, marketers find themselves at a crossroads where old strategies collide with new possibilities. In this blog, we delve into nine key trends shaping the future of social media marketing…

Navigating the Decline in Consumer Trust

Influencer Marketing Decline Leaves Brands Scrambling for Authority

By Garima Sinha / September 30, 2024

From beauty queen to travel gurus, influencers have emerged as one of the powerful weapons on social media. These creators have built a whole empire with loyal followers who are crazy for them. But as their popularity grew, so did skepticism. Was this influencer phenomenon too good to be true? Let’s talk about the influencer…

make a recovery after 2024 layoffs

Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy / September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string of not-so-great movies and the struggle to drive its streaming business toward success. Continuous layoffs are not just a business challenge—they’re a hit to employment rates, diversity, equity, inclusion (DEI)…

How to Find the Right Micro-Influencer for Your Brand: A Field Guide

By Ruchi Roy / September 25, 2024

Influencers are all over the place, every time you open an app. Whether it’s transparent, like someone who tags #sponsored and #gifted or a stealth promoter who just so happens to be drinking Bloom Nutrition during every meal – influencers are out there.  Sure, they love the reward. But brands are just as invested in…

Starbuck smell the success in its staggering Sales

Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture? 

By Ruchi Roy / September 24, 2024

Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…

Redefining Loyalty Programs- Beyond Points and Rewards

Is it Time to Ditch Points and Redefine Brand Loyalty Programs?

By Garima Sinha / September 23, 2024

Point-based brand loyalty programs feel completely outdated, and it’s time to make a major change. In today’s hyper-connected world where brands inundate users by the millions, loyalty is more about emotional connections than rewards. Brands need to reconsider their strategy to match the new consumer trends. Brand loyalty programs are just as much about perks…

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