Google Just Released New AI Marketing Tools You Can’t Ignore

You heard it here first: Google just released a suite of AI marketing tools that are about to change the marketing game. With everything from AI-generated search overviews to generative video and image creation. The marketing world is changing faster than most brands can adapt. 

If you’re not paying attention to these changes, you’re already losing your chance to keep up. These tools are more than simply flashy new toys; they are revolutionizing the development, use, and measurement of advertisements.

Here is what is new, who cares and how you need to start using it—today. 

1. AI overviews & AI mode: The new evolving search ads world 

Google is connecting AI even more in search, with AI Overviews and the more interactive AI Mode, featuring Gemini capabilities. These features redefine how users search—and therefore where marketers are placing their bets. Now ads are part of these intelligent summaries, seemingly appearing in the AI Overview itself and/or supporting a live (chat -style) response. Which means clicks may go down—but visibility has reached warp speed.  

So, for marketers, the challenge is clear: Adapt or unlearn. Ads must now do more, in less words, in conversations that look and feel like conversation, not a query. And options for being creative —not optional, essential. 

2. Veo, Imagen & Smart bidding explorations: Automate creation, move faster 

Now Google’s list of capabilities includes Veo 3. It is designed to produce finished video clips with audio and ambient sound by combining AI, AD, post-production, etc. Your video now has no editors, studios, or budget. 

Then there’s Imagen which does text-to-image generation. Push a prompt in, get photo and video quality visuals really quickly. Combine VEO and Imagen, and we have the AI-powered capabilities for visual storytelling, ad creative, and multi-brand videos.

Smart Bidding Exploration (systematic), layering out the smart bidding automation on top and delivering live adjustments to bids according to shifting search patterns and follow-on user queries.

3. Marketing live India rollout: Focused AI for Indian brands 

In a major bold regional trend, Google marketing live India matured the video release AI toolkit for Indian marketers. It is designed to help, equip and prepare brands; complete with creative generation tools and highest levels of AI campaign optimization metrics efficiency. Did I mention utilizing AI to create smarter, faster content? 

The biggest news was this: Ads are coming to AI Overviews later this year in India. This is more than just regional news. It is evident that Google is realizing that local data serves as a strategic basis for accurate regional contexts, enabling significant connections to be made. And Google will not treat (generalist) regional marketing AI any less purposeful, strategic, and sophisticated than its global prospects. 

4. Creative overdrive: Immersive Ads get real 

Google is not stopping with text and video—its latest tools are moving advertising into immersive territory with dynamic imaging and interactive shopping experiences. 

• Dynamic video ads and unified brand listings are both ways to streamline creative production. 

• Virtual Try-On and 3D video ads are changing the perception of advertising. From a future fantasy to a present reality—let shoppers see products in the actual context of Search and Shopping! 

• Demand Gen campaigns for YouTube, Discover, and Gmail open up advertisers to more scalable access to engage in storytelling-first, scrolling-heavy environments. 

• And control? You determine brand parameters—fonts, colors, image references—so AI stays true to brand and messaging. 

5. Gemini in workspace: AI is in the marketing workspace now

Say goodbye to fiddling with separate apps. With Gemini now built directly into Google Workspace, AI-powered content creation and insights reside directly in your everyday workflow. The days of separate apps are gone. With Google Workspace, Gemini is embedded into your workflow:

• Content creation in seconds—emails, blogs, proposals, and ad copy. 

• Visual asset generation in Slides: enter the prompt, customize style, and “Voila:” it’s just branded visuals. 

• Insight into campaign performance and A/B recommendations can also be quickly developed from your performance data as seamlessly as possible, within the day-to-day routine. 

6. Cloud-powered intelligence: BigQuery, trends & predictive audiences

Today you can’t afford to just guess in marketing; you need data-driven insights, real-time consumer data analytics, and sophisticated predictive analytics. Google Cloud has ways to help you not just access all of that data, but to shape the raw data into smarter audience segments, make smarter decisions, and leverage tools to help you create campaigns that effectively optimize themselves. Then you layer on their video-centric and AI-driven advertising features, and you are left with a message that’s pretty clear: Act now, or risk falling behind in your marketing activities.

• BigQuery + Vertex AI effectively joins together your first-party data with modern modeling, driven from past behavior and your CRM data, to make smart audience predictions—”likely to buy” segments.

• Also, think about mapping Google Trends data directly into your dashboards to also view real-time changes in consumer intent. 

All of this moves marketing from reactive to predictive. 

7. What this means: Act now or lose the game

To help you get started, here is a simple list of action items; I encourage you to begin activating AI-driven campaigns immediately, invest time and money in video-rich storytelling, lock in your brand guidelines within Google tools, utilize and leverage your first-party data to target smarter prospects, and most importantly, measure ROI, not clicks. 

• Launch AI-Enabled Campaigns: Jump-in, don’t wait to test. New tools, such as Google’s Performance Max, Demand Gen, and Smart Bidding now allow you to access AI to identify targets, creativity, or spend in real-time. Running these campaigns under AI Overviews will help you see how your ads will be displayed in conversational search contexts. 

• Invest in Visual Storytelling: Static ads do not maximise our return. Now that tools such as VEO (video generation), Imagen (image generation), and Gemini (AI assistant) give you a vehicle to produce high-quality video and image visuals, ready for your brand, at scale, without costly production costs. 

• Protect Your Profession (Brand Equity): Yes, AI moves fast, but it does need guardrails. When you insert your brand guideline, colour palettes, and tone into Google’s own creative tools, it helps ensure every asset you produce using AI, will still look and feel like you. 

• Use First Party Data: With cookie disappearance, your CRM and customer data are pure gold. Google Cloud analytics can help you segment audiences in a meaningful way and create predictive profiles, so that AI campaigns can target the right audience with the right message at the right time. 

• Stop Measuring Clicks: Click-through rates are no longer the ultimate measure of success. In the world of zero-click searches and summarised AI content, the way we measure success is quite different; it is not about clicks, it is about ROI, quality of engagement, and converting impact. 

Cut to the chase

The AI shift isn’t coming—it’s already here. Google’s latest tools change everything about how you reach audiences, how fast you create, and more. Don’t wait to see what competitors are doing—get started with AI testing, video-first storytelling, predictive analytics, and more. Lead instead of following, measure and proof ROI faster, and make your brand impossible to ignore. Are you ready to move? Start building your AI playbook today.