Influencer Things
Meet Your Brand’s New Best Friend: Why Virtual Influencers Are the Future
Digitial world is shaking up in a most impressive way with the entry of virtual influencers. Yes, you heard it right—virtual influencers. But what’s the deal? Why are brands choosing pixel-perfect computer-generated characters over real-life personalities? And most importantly, why should marketers care about this? The answer lies in the endless possibilities offered by these…
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The Marketing Guide to Crafting Viral Campaigns on Social Media
Crafting viral campaigns on social media is like walking into a dark cave—thrilling to enter but challenging to predict. With the impact of social media, everyone wants to create content that brings a storm on the internet. But what exactly makes a campaign go viral on social media? From LOL memes to emotional stories, viral…
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The Power of Meme Marketing: Secrets to Going Viral
Memes may seem like just fleeting fun, but they’re much more—they’ve evolved into a powerful marketing tool that brands are leveraging to forge deeper, more personal connections with their customers. Every single person has fallen victim to a viral meme. We begrudgingly engage, consume, share with our friends. But over time, memes have become the…
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How Advertising Agencies Are Adapting to the Creator Economy
The days when brands turned to ad agencies for creativity as the middlemen in the marketing game are long over. Amid a sea of social media, creators on Instagram, YouTube, and TikTok have outshone agencies as powerful marketing tools. Creators, often referred to as influencers, are digital celebs who choose to directly connect with the…
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