B2B, Industry Insights
Interactive Ads 101: How QR Codes Became Every Marketer’s Best Friend
If there’s one thing, we’ve learned in the last several years, it’s that people want to experience advertisements rather than…
Cancel Culture Marketing Strategies for Brands to Mitigate Risks on Social Platforms
Cancel culture is not a novel concept and has historical roots —it is an act of boycotting or shunning individuals…
How Twitter Spaces and Discord Are Changing Social Audio Engagement
Do you remember the early days of podcasts? It was a major shift from traditional radio—content on-demand, a voice in…
Influencers are New Stars of Film Marketing in Hollywood
Wicked—the long-awaited movie starring Ariana Grande and Cynthia Erivo—has Broadway fans and Wizard of Oz lovers counting down the days.…
FTC Crack Down on Influencers: What New Disclosure Rules Mean for Your Brand
Imagine you are scrolling through your favorite social media app, seeing a post that seems personal, relatable, and spontaneous—until you…
Meet Your Brand’s New Best Friend: Why Virtual Influencers Are the Future
Digitial world is shaking up in a most impressive way with the entry of virtual influencers. Yes, you heard it…
The Marketing Guide to Crafting Viral Campaigns on Social Media
Crafting viral campaigns on social media is like walking into a dark cave—thrilling to enter but challenging to predict. With…
The Power of Meme Marketing: Secrets to Going Viral
Memes may seem like just fleeting fun, but they’re much more—they’ve evolved into a powerful marketing tool that brands are…
How Advertising Agencies Are Adapting to the Creator Economy
The days when brands turned to ad agencies for creativity as the middlemen in the marketing game are long over.…
9 LGBTQ+ Marketing Professionals to Follow on LinkedIn
In marketing, representation isn’t just a buzzword—it’s a movement. More than ever, brands are being held accountable for how they…