Industry Insights
Is it Time to Ditch Points and Redefine Brand Loyalty Programs?
Point-based brand loyalty programs feel completely outdated, and it’s time to make a major change. In today’s hyper-connected world where brands inundate users by the millions, loyalty is more about emotional connections than rewards. Brands need to reconsider their strategy to match the new consumer trends. Brand loyalty programs are just as much about perks…
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Why Have Pop-Up Stores Become the New Thing for Luxury Brands?
Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers, and anyone with FOMO. Imagine stepping out your front door and seeing a giant cheeseburger lounging in a hammock under a tent with a neon sign that says, “For all lazy bums!” If you’re like…
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Digital Ad Spend Trends: Where Are Brands Shifting Investment?
Ever wondered why the same trendy handbags or cool kitchen gadgets seem to follow you everywhere—whether it’s Instagram, YouTube, or any other platform you scroll through? It’s not a coincidence—it’s a result of brands investing heavily in targeted digital ads. As ad sends shifts to be more specific, data-driven platforms, brands are ensuring their products stay…
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The Apple vs. Google Third-Party Cookie War
Between the Google third-party cookies fiasco and Apple’s cape of privacy crusaders—in the browser war, nobody is winning users with their data privacy promises. While Apple champions itself as the defender of user privacy through polished ads and bold claims, Google faces the challenge of navigating a world where third-party cookies are increasingly scrutinized. With…
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What the X Advertising Boycott Taught Us About Branding
From the first time the owner of X, Elon Musk, called out advertisers to the full X advertising boycott, controversy around the role of brands on the social media site have been shaky at best. Watching on in horror and confusion, the world has already witnessed Musk’s unconventional style collide with the platform’s traditional advertising…
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2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing
According to a fresh report by Smartly, the AI-powered ad tech company, marketers face some major surprises—especially if they want to keep up with the ever-changing tastes of Gen Z and Gen Alpha. This report offers new insights and timeless reminders for brands hoping to create show-stopping ad creatives and campaigns. Traditional motivators like interest,…
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Is YouTube Shorts Advertising the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a solid fanbase with over 2 billion users and millions of real-time watchers. Despite its popularity, YouTube had to announce YouTube Shorts when the world jumped on the short-video bandwagon. Sure, YouTube may have been fashionably…
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Social Media Advertising Trends: What’s Hot in 2024
Imagine social media as your playground — one day you are getting the traction you never thought of, and the next day you are knocking out to try something new. In 2024, if you are serious about reaching your audience, social media advertising isn’t just an option, it is a necessity. Those days are gone,…
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Reddit Advertising Plan May Help Brands Without Upsetting Users
A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals. And that’s precisely what makes Reddit…
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Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…
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