Industry Insights
6 Powerful Ways Silent Ads Are Winning the Attention Game in a Soundless World
In today’s world, sound has become optional—and, in many cases, it’s no longer necessary. Silent ads are proving that visuals alone can speak louder than words. As Leo Burnett famously said, “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Silent ads are doing just that—capturing attention, sparking emotion,…
Read More
Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth
‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions. However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…
Read More
B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads. Three primary obstacles are…
Read More
How Holiday Marketing Strategies Build Unbreakable Bonds
Hurrah….Holidays are here knocking on our doors, and so are the festive holiday marketing. But have you ever stopped for a moment and think why certain brand’s holiday marketing strategies connect with you on such a deeper level? Brands understand the real connection with consumers and focus on building bonds that go beyond the transaction.…
Read More
Is Immersive Advertising Making a Difference in Market?
Isn’t it fun to interact with Snoop Dog and Ice Spice in a virtual world like they are your comrades on the battlefield? With the use of AR (augmented reality), one doesn’t need to venture out to buy a sofa. One can experience a sofa before purchasing it. That’s what immersive advertising is all about—transforming…
Read More
How Digital NFTs Are Changing the Game for Brands
NFTs might sound complex to you, but don’t worry, you’re not alone—many people are still trying to understand what digital NFTs mean and how they work. In simple terms, NFTs or Non-Fungible Tokens, are a special type of digital asset that is kept on a blockchain, which is a safe online system. You might think…
Read More
Podcast Advertising: Where Connection Meets Conversion
Podcast advertising is in its golden era, loved by young listeners like Gen Z and Gen Alpha. From authentic to on-the-go content format—podcasts are breaking all records. This unique way of connecting and knowing in person makes podcasts one of the powerful marketing tools. Isn’t it interesting? Today, listeners aren’t just tuning in—they’re engaging, sharing,…
Read More
Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits
As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed the market that enjoying cheesy toppings can happen both during gaming sessions and while glamming…
Read More
Meet Your Brand’s New Best Friend: Why Virtual Influencers Are the Future
Digitial world is shaking up in a most impressive way with the entry of virtual influencers. Yes, you heard it right—virtual influencers. But what’s the deal? Why are brands choosing pixel-perfect computer-generated characters over real-life personalities? And most importantly, why should marketers care about this? The answer lies in the endless possibilities offered by these…
Read More
How Brands are Scoring Big in this Season of NFL Advertising
NFL season is back in action, and with it, 42 brands from the NFL advertising list are pulling out all the stops to captivate fans. The NFL itself tells a beautiful story: how sports and brands can come together to keeping audiences engaged and hyped up from kickoff to final whistle. What makes the NFL…
Read MoreRecent Posts
