Industry Insights

Learn Crisis Management in Marketing from These Big Brand Fails 

By Garima Sinha / November 26, 2024

If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash.  In today’s digital world, where a single tweet or a social media post…

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Ageism in Advertising is Silently Pushing Older People Out

By Ruchi Roy / November 22, 2024

Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is that age doesn’t define creativity, and there should be no place for ageism in advertising.   If you’ve seen The Intern (and if not, seriously, put it on your watchlist), you’ll remember Ben Whittaker (played by…

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6 Powerful Ways Silent Ads Are Winning the Attention Game in a Soundless World

By Garima Sinha / November 21, 2024

In today’s world, sound has become optional—and, in many cases, it’s no longer necessary. Silent ads are proving that visuals alone can speak louder than words. As Leo Burnett famously said, “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Silent ads are doing just that—capturing attention, sparking emotion,…

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Netflix's Slow Growth could be from Anti-marketing

Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth 

By Ruchi Roy / November 18, 2024

‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions.  However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…

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B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025 

By Ruchi Roy / November 18, 2024

Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads.  Three primary obstacles are…

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How Holiday Marketing Strategies Build Unbreakable Bonds

By Garima Sinha / November 14, 2024

Hurrah….Holidays are here knocking on our doors, and so are the festive holiday marketing. But have you ever stopped for a moment and think why certain brand’s holiday marketing strategies connect with you on such a deeper level? Brands understand the real connection with consumers and focus on building bonds that go beyond the transaction.…

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Is Immersive Advertising Making a Difference in Market?

By Ruchi Roy / November 11, 2024

Isn’t it fun to interact with Snoop Dog and Ice Spice in a virtual world like they are your comrades on the battlefield? With the use of AR (augmented reality), one doesn’t need to venture out to buy a sofa. One can experience a sofa before purchasing it. That’s what immersive advertising is all about—transforming…

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How Digital NFTs Are Changing the Game for Brands 

By Garima Sinha / November 8, 2024

NFTs might sound complex to you, but don’t worry, you’re not alone—many people are still trying to understand what digital NFTs mean and how they work. In simple terms, NFTs or Non-Fungible Tokens, are a special type of digital asset that is kept on a blockchain, which is a safe online system. You might think…

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Podcast Advertising: Where Connection Meets Conversion 

By Garima Sinha / November 7, 2024

Podcast advertising is in its golden era, loved by young listeners like Gen Z and Gen Alpha. From authentic to on-the-go content format—podcasts are breaking all records. This unique way of connecting and knowing in person makes podcasts one of the powerful marketing tools. Isn’t it interesting? Today, listeners aren’t just tuning in—they’re engaging, sharing,…

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Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits

By Ruchi Roy / November 4, 2024

As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed the market that enjoying cheesy toppings can happen both during gaming sessions and while glamming…

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