Industry Insights
AI in Digital Marketing: Tools and Tips for Smarter Campaigns
When people think of AI in digital marketing, they jump straight on chatbots and ChatGPT creating titles and headings. But let’s just admit it— applications of AI are so much more than customer service apps answering your queries. For today’s marketers AI is a powerful tool that has unlimited possibilities that go beyond answering basic…
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Why Live Stream Marketing is Winning Over Gen-Z
From exclusive fashion shows to immersive sports events, live stream marketing is no longer just a trend—it’s now a powerful tool for storytelling and community building. Live streaming has transformed into a major marketing powerhouse, especially for brands aiming to connect with their gen-z audience. With features like live interactions and Q&A sessions, streaming has…
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Crush the Christmas Rush by Understanding 2024 Holiday Buyer Behavior
The holidays are dawning on us, and this time, it will be a short season with just 27 days between Thanksgiving and Christmas. The shorter the season, the smarter strategies tuned to holiday buyer behavior demands to succeed. Now, we have super formulae based on consumer market behavior to devise a foolproof plan for the…
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How Social Media Trends Are Influencing Product Development
Browsing through your social media and a certain product seems to appear everywhere? Like every single place you look? The answer is actually simpler than “your device is listening.” Visibility is often due to user generating content: brands target potential audiences and collaborate with influencers to ensure their products appear in your feed. Customers share…
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The Power of Meme Marketing: Secrets to Going Viral
Memes may seem like just fleeting fun, but they’re much more—they’ve evolved into a powerful marketing tool that brands are leveraging to forge deeper, more personal connections with their customers. Every single person has fallen victim to a viral meme. We begrudgingly engage, consume, share with our friends. But over time, memes have become the…
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How Emerging Social Platforms Are Shaking Up Traditional Advertising
Let’s just admit it, social media has magically integrated into our daily lifestyle—becoming essential. Just as we don’t forget our morning coffee, we rarely skip checking social media. Today, social media is no longer a communication platform, which we use for entertainment and fun. But now it has become a lifestyle habit —a space where…
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Is genAI Advertising Becoming a Concern for Brands? WFA Survey
A recent survey from the World Federation of Advertisers (WFA) dropped a bombshell: most major brands are nervous about the legal, compliance, and ethical minefields that could blow up their reputation if their agencies lean too hard on genAI advertising strategies. But does that mean brands are hitting the brakes on AI altogether? Not really. …
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How Digital Transformation Marketing is Shaping the Future
Marketers have long relied on the 5Ps—Product, Price, Place, Promotion, and People. Traditionally, the classic 5Ps were fixed static before marketers created any effective marketing strategy. But with the advancement in digital transformation marketing over the past decade, today’s marketing is more about flexibility, customization, and technology than strict frameworks. This new era has led…
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The Power of Vegan Food Brand Marketing
Vegan food brand marketing is next level. Would you buy a chicken burger without chicken? Or a pack of cheese without milk? Maybe – if it’s sold right. Welcome to the world of mindful eating, where plants are the new meat, and dairy is taking a backseat to all things nutty, soy-based, or oat-powered. Let’s…
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Email Marketing Market Expected to Exceed USD 46.1 Billion by 2033
Yes, it’s true—scrolling through Instagram, TikTok and other social platforms has become part of our lifestyle. But is digital marketing just about those entertaining and flashy feeds, or is there more to the story? Email marketing is still a major player and the oldest and most reliable channel. And if you think it’s outdated, it’s…
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