Industry Insights
Reddit Advertising Plan May Help Brands Without Upsetting Users
A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals. And that’s precisely what makes Reddit…
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Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…
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Original Content Rocks Typical OTT Advertising Strategy
If you’re asking “what is OTT,” well folks – you already know. OTT, or Over-the-Top platforms stream content across the internet, rather than traditional cable channels. Yes, we’re talking Netflix, Hulu, Max, Disney+. We all have our fav platform where we binge the latest content, or a platform that makes our favorite content in-house. Over…
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What’s Really Behind the Rise of Dermacare Products?
Beauty never goes out of style— it just keeps reinventing itself. Every era has defined beauty trends, from Queen Cleopatra’s famed milk baths and intricate rituals to Elizabeth I’s iconic (but objectively poisonous) lead-based makeup. Fast forward to today, and the beauty industry is riding yet another wave, but this time it’s all about skincare.…
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After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing
Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives, received the kiss of death. After announcing one of the most significant layoffs of the year, the CEO of IT company Intuit sent out an open letter shining lights on wildly evolving tech advancements, including…
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How to Bring Marketing into Voice Search Optimization: Preparing for the Future
Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of tapping your messy hand on your phone or flipping through the cookbook, you say, “Hey Google, what’s next in the chicken parmesan recipe?” Cool, back on track, and just a glimpse into the world of…
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South Korean Beauty Brands Lead Orgs in AI Innovation
With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…
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What’s On the Horizon for Programmatic Advertising?
Ever wondered how those perfectly timed ads magically appear on your phone? Sure, maybe it’s our phone listening to us. But more likely, it’s programmatic advertising. But what exactly is programmatic advertising and how does it work? Buckle up and get ready to learn a bunch of random new words. Oh, and embark on an…
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Are Ad-free Subscriptions a Threat to Modern Advertising?
Gen-Z and Gen Alpha are clear – they’d rather pay than pay with their previous time. Ad-free subscriptions are a lifesaver for consumers who dabble across different platforms and want their quality content, fast. With this update, as more consumers choose to opt for ad-free experiences, advertisers now must think about other strategies to…
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July Marketing News — 8 News Bytes You Must Know
You’re busy with things- we get it. You can’t cover all of the news. Let us help. We will wrap July marketing news for you without letting you juggle between tabs and news articles. Sit back, relax, and read the latest developments that could bring you up to speed with latest emerging trends and insights.…
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