Advice
Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025
Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…
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Podcast Advertising: Where Connection Meets Conversion
Podcast advertising is in its golden era, loved by young listeners like Gen Z and Gen Alpha. From authentic to on-the-go content format—podcasts are breaking all records. This unique way of connecting and knowing in person makes podcasts one of the powerful marketing tools. Isn’t it interesting? Today, listeners aren’t just tuning in—they’re engaging, sharing,…
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Balancing Finance and Creativity is More Than Just ROI and Marketing Spend
Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7 percent in 2024—a 15 percent year-over-year dip. Alarmingly, only 24 percent of CMOs feel confident…
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Sustainable Marketing Events: The Future Marketers Need to Embrace
Sustainability has officially infiltrated every corner of our world—from how we shop to how businesses operate and, of course, how marketing events should be run. A focus on ethical sustainability is no longer just a box to be checked, it’s a way of life. And guess what? Consumers are ready to pay more for it. …
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Adapt Signal-Based Marketing or Lose to Data Privacy
In a world where Google seems to change its cookie policies as often as we refresh our feeds and consumers are dodging ads like they’re in a video game—something has to give. Enter signal-based marketing, a classic client-building tactic with machine learning analytics and data-combing. Remember when marketing was more about building real connections than…
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What Advertisers Should Know About Pinterest AI Tools
Need to message someone? Hit them up on WhatsApp. Curious about what celebs are up to? Scroll through Instagram. Need to roast a new public policy? Vent on X. But when it’s time to dive into aesthetics and ideas, most Americans head straight to Pinterest. The 15th most-used social media platform has quietly become a…
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Debunking Five Common Myths About Advertising IDs
Have you ever wondered how ads know exactly what do you want? You passively mention headphones and suddenly they’re popping up all over your Instagram and Facebook feed. Is it magic, or is your phone listening to you? Both. Neither. The real driver behind this phenomenon is advertising IDs. It might sound like tech jargon,…
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2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing
According to a fresh report by Smartly, the AI-powered ad tech company, marketers face some major surprises—especially if they want to keep up with the ever-changing tastes of Gen Z and Gen Alpha. This report offers new insights and timeless reminders for brands hoping to create show-stopping ad creatives and campaigns. Traditional motivators like interest,…
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Fostering Brand Loyalty through Audio Streaming Platforms in Audience
We’ve come a long way from changing radio stations to subscribing to podcasts and audio streaming platforms. It’s been a journey of evolving audio experiences—from waiting for hours to listen to our favorite radio jockeys to simply clicking on an audiobook whenever we want. The journey was not profound only for listeners but for businesses…
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Reddit Advertising Plan May Help Brands Without Upsetting Users
A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals. And that’s precisely what makes Reddit…
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