Why Brand Name Normalization Rules Matter More Than Ever in the Age of AI Search
Enter your brand name on Google. Next, do the same with ChatGPT. Then, search through Perplexity—this is where brand name normalization rules…
The Risk of Looking Wrong: TBWA\NEBOKO’s CCO on Centraal Beheer’s Typo Play
When Brands Break the Rules: What happens when a mistake becomes the idea? Some of the best advertising ideas…
Who Defines Lululemon Now? A Boardroom Battle Over Brand Direction
Lululemon has been in a pickle since Chip Wilson, the founder, jumped the fences and publicly vented against the brand’s…
Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins
In 2025, brands spent more money than ever trying to stay visible. U.S. ad spending crossed the $400 billion mark. Result? Noisy feed, AI…
Coca-Cola AI Ad Backlash: Why Is the Soda Company Doubling Down?
Coca-Cola is back with its AI Santa and Christmas ads. The backlash surrounding Coca-Cola’s AI ads has intensified this year.…
The Magic Behind 1800 Tequila’s Cool Factor: Authenticity Over Aesthetics
1800 Tequila is the premier example of how to effectively combine classic liquor brands with the current ways liquors are…
What Makes an Amazon Prime Commercial Impossible to Scroll Past?
Amazon Prime commercials are standing out in a landscape where most OTT ads still rely on promotions, product shots, and…
Kodak’s Comeback in the Market is the Result of Nostalgia Love
The rise and fall of brands are regular occurrences, but Kodak’s comeback has become one of the most fascinating case…
WPP + Google Walk Into a Bar… and Change Marketing Forever
Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This…
Top 5 Neuromarketing Campaigns that Say, “Stimulation is Paramount”
An ad that makes your mouth water, an audio beat that creates brand imagery, a PSA that tugs at your…