Ruchi Roy

B2B marketing prediction for 2025

Buckle up for these B2B Marketing Trends Dominating 2025 

By Ruchi Roy / January 17, 2025

B2B marketers strategize over the perfect “call to action,” craft mind-blowing campaigns, and keep B2B accounts engaged, particularly regarding their partnerships.   Why? The lifeblood of it all: accounts and people. Yes, B2B might sound buttoned-up and by-the-numbers, but scratch beneath the surface, and you’ll find creativity, connection, and high-stakes challenges that make it exhilarating.  Welcome…

8 Marketing theories to apply in marketing strategies

8 Marketing Theories You Should Know in 2025 

By Ruchi Roy / January 16, 2025

If you’re in marketing, the term “funnel” has probably been thrown at you more times than you care to count. It’s part of a big (sometimes over-complicated) marketing theory. And guess what? It’s surprisingly practical despite sounding like something cooked up in a stuffy MBA lecture.  Marketers love dropping marketing theories like they’re the ultimate…

CTV advertising may rise with shoppable tv ads in 2025

CTV Advertising Can Go Bigger and Better with Shoppable Ads in 2025

By Ruchi Roy / January 14, 2025

Imagine being able to buy Gustavo Fring’s Los Pollos Hermanos chicken by scanning a QR code straight from your TV screen while watching your favorite show. Sounds futuristic, right? However, this could become a reality with the rise of CTV advertising and shoppable ads.  Connected TV (CTV) has emerged as a powerhouse, following Linear TV…

Choose Better Socials For Your Digital Presence

Choose Better Socials For Your Digital Presence in 2025

By Ruchi Roy / January 13, 2025

Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences. Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore…

CeraVe Marketing Blends Science

CeraVe Marketing Blends Science, Simplicity, and Culture

By Ruchi Roy / January 9, 2025

Launched in 2006 with just three humble products, CeraVe has skyrocketed to become Gen Z’s ultimate skincare BFF. How? By experimenting and rewriting the rulebook of the skincare industry, CeraVe marketing has planned its personality to be honest, unassuming, and relatable.  What sets CeraVe apart in the crowded skincare aisle is its unique, no-nonsense marketing…

Global Ad Spend Forecast Hints

Global Ad Spend Forecast Hints at the Growth of Retail Media and CTV  

By Ruchi Roy / January 7, 2025

 As 2025 unfolds, it’s clear that this year will take a different trajectory than the action-packed 2024, marked by the Olympics, Paralympics, elections, and other major events. The impact will be visible on global ad spend. While key events and milestones drove significant spikes in media spending for the year 2024, 2025 promises steady progress…

Experiences Shape Creative Trends of AI in 2025

Unreality and Unsung Experiences Shape Creative Trends of AI in 2025

By Ruchi Roy / January 3, 2025

The new year asks for new strategies because we, humans, must keep up with every little minute detail happening in the world. AI in 2025 is set to blur the lines between real and unreal spaces, according to Adobe’s Creative Trends 2025 report. It’s a time when consumers want to interact with creatives that go…

Rundown of December Marketing News

Rundown of December Marketing News — 6 Bite-Sized Stories Every Marketer Should Know  

By Ruchi Roy / December 30, 2024

As 2024 winds down, the marketing world remains as dynamic as ever. The year has been a rollercoaster, from political shifts that could reshape brand strategies to ongoing debates around social platforms. With Trump 2.0 looming and TikTok’s future uncertain, 2025 promises seismic shifts for marketers.  But before we look ahead, let’s dive into the…

Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market

Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market

By Ruchi Roy / December 26, 2024

Hollywood celebrities investing more into launching their brands have made them look like true business enigmas. Every time, they follow trend after trend. The rise of non-alcoholic beer brands is taking a center position, just like skincare and makeup brands.   Have you seen pictures of Spiderman and Zendaya with Bero? Yes, Bero is one of…

4 Ways to Break Free

Is Market Saturation Holding You Back? 4 Ways to Break Free

By Ruchi Roy / December 20, 2024

A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made.  In…

Recent Posts