Ruchi Roy

September Marketing Rundown: 6 Must-Know Stories That Shaped the Month

Attention Economy Challenges Brands to Chase Consumers

By Ruchi Roy / August 17, 2025

The attention economy is a significant talking point for brands and marketing departments. The digital ecosystem puts consumers’ attention in the supreme position. The reason is plain and straightforward: too much media, content, and a competitive chase to capture our attention.  McKinsey’s 2025 report emphasized the need to understand modern challenges, including vying for consumers’…

Legacy Media vs Digital media in the battle of Attention Economy

Legacy Media vs Digital Media in the Battle of the Attention Economy

By Ruchi Roy / August 15, 2025

There’s a quiet tug-of-war happening every second your screen is on—and no, it’s not between streaming apps and social feeds. It’s between legacy media and digital media, both desperately scrambling for a currency we barely realize we’re spending: attention.  In this world of endless scrolling, skipping, swiping, and streaming, attention is the commodity. But it’s…

Signal vs Noise, a Perfect call strategy for B2B brands to win Numbers

New B2B Marketing Strategy Challenges Signal VS Noise Theory

By Ruchi Roy / August 3, 2025

 Signal vs. Noise is a never-ending discussion inside businesses’ high ceilings. But what if B2B marketing strategy flips the table and brings the most unexpected collaboration?   If you are a B2B marketer, measuring Signals and Noises against each other is what we have witnessed for a long time. This may be the time for…

July Marketing News Roundup 2025

July Marketing Rundown: 6 Must-Know Stories That Shaped the Month

By Ruchi Roy / July 31, 2025

We’re closing out Q2 with July marketing rundown—and it’s been a weird mix of AI drama, brand pivots, and unexpected genetic deep-dives.   From Coldplaygate to Starbucks sliding into the protein drink territory, July didn’t hold back on entertainment.  But while the headlines kept us busy, the undercurrent hasn’t changed much. The economy’s still shaky, tariff…

A closer look at Streaming service sustainability

The Climate Cost Lurking Behind Streaming Service Sustainability

By Ruchi Roy / July 24, 2025

My day started with watching a terrifying story about a small town in South Memphis. Ester Knox, a long-time resident of Boxtown, shared her concerns about the AI Data centers of Elon Musk’s Grok AI.   The summary version of the story is that the whole town suffers from asthma and gas smells from the time…

Google AI Search Mode Put Users and Brands in a Pickle 

Surviving Google AI Search Mode: A New Game for Brands

By Ruchi Roy / July 23, 2025

Google rolled out its Google AI Search mode globally and made it available for its users. After introducing the AI overview, the AI search mode was another significant step that was thought out by the company’s executives and Sundar Pichai.   How many more options can the search bar hold for now? First, search, lens, Voice…

Emotionless Ads

The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads

By Ruchi Roy / July 22, 2025

Creativity in Comfort Zone Cannes Lions 2025 report reveals a shocking state of creativity among brands, i.e. emotionless ads. They operate in a comfortable creative, risk-friendly environment. The real danger is staying safe in a world flooded with sameness. In the aftermath of AdPulse’s piece, “Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win”,…

Midjourney Lawsuit exposes Hollywood hypocrisy

Midjourney Lawsuit: A Way to Destabilize Art or Democratize?  

By Ruchi Roy / July 17, 2025

A Midjourney lawsuit was inevitable. On June 11, 2025, The Walt Disney Company and NBCUniversal filed a federal lawsuit against Midjourney, the startup behind the popular AI image generator, in the Central District of California.  Sooner or later, major brands that make millions and billions off their IPs (Intellectual Properties), such as Warner Bros, Pixar,…

Why AI backlash is making brands broken

AI Backlash is Back in Big Brands Because of This Major Reason

By Ruchi Roy / July 14, 2025

AI backlash has made its comeback. LinkedIn posts and Reddit discussions are not the usual suspects behind the backlash — this time, it is quarterly reports and CEOs backtracking on their AI views.  AI has been gaining momentum for a decade. However, the push toward AI adoption has increased in the past couple of years.…

AI Slop Dominates Algorithms and Brains

Why AI Slop is the Internet’s Newest Threat to Sanity

By Ruchi Roy / July 13, 2025

AI slop has become a common phrase and a dominator in Internet culture. Wherever you scroll, you will see nonsense AI imagery that makes you feel repulsive or stupefied.   A cat wearing a strawberry diaper roams around with a big-muscled Alpha cat narrating a story that doesn’t make sense but makes you see it through…

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