Ruchi Roy
In Conversation: Is the Ad Industry Overlooking Older People?
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…
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Evolution of AI Tools for Meta: Enter Andromeda
When Facebook Ads evolved into Meta Ads, it was clear that AI would revolutionize how brands advertise digitally. Fast forward to 2025, and we’re now witnessing Meta’s boldest leap yet—Andromeda, a machine-learning system set to redefine AI-powered advertising. AI in ad targeting and creative optimization isn’t exactly breaking news. But Andromeda isn’t just another AI…
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Special Rundown of January Marketing News — 7 Bite-Sized Stories Every Marketer Should Know
As we step into 2025, the marketing world has entered a new, unpredictable chapter—one filled with a fair share of challenges. But hey, every storm brings its own golden opportunities, right? With Trump back in the Oval Office, the US political landscape is shifting at lightning speed, bringing ripple effects for brands, marketers, and consumers…
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Print Media is Making a Comeback with Digital in 2025
When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…
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Attention: Your LinkedIn Ad Strategy Should Focus on B2C in 2025
LinkedIn has carved out a special place in professionals’ hearts (and devices) everywhere. From updating job milestones to announcing company revenues, the platform has evolved into a prime destination for ad placements. Yet, there’s a lingering misconception that LinkedIn Ad Strategy only benefits business-to-business (B2B) brands. It’s time to challenge that notion. LinkedIn isn’t just…
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Buckle up for these B2B Marketing Trends Dominating 2025
B2B marketers strategize over the perfect “call to action,” craft mind-blowing campaigns, and keep B2B accounts engaged, particularly regarding their partnerships. Why? The lifeblood of it all: accounts and people. Yes, B2B might sound buttoned-up and by-the-numbers, but scratch beneath the surface, and you’ll find creativity, connection, and high-stakes challenges that make it exhilarating. Welcome…
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8 Marketing Theories You Should Know in 2025
If you’re in marketing, the term “funnel” has probably been thrown at you more times than you care to count. It’s part of a big (sometimes over-complicated) marketing theory. And guess what? It’s surprisingly practical despite sounding like something cooked up in a stuffy MBA lecture. Marketers love dropping marketing theories like they’re the ultimate…
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CTV Advertising Can Go Bigger and Better with Shoppable Ads in 2025
Imagine being able to buy Gustavo Fring’s Los Pollos Hermanos chicken by scanning a QR code straight from your TV screen while watching your favorite show. Sounds futuristic, right? However, this could become a reality with the rise of CTV advertising and shoppable ads. Connected TV (CTV) has emerged as a powerhouse, following Linear TV…
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Choose Better Socials For Your Digital Presence in 2025
Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences. Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore…
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CeraVe Marketing Blends Science, Simplicity, and Culture
Launched in 2006 with just three humble products, CeraVe has skyrocketed to become Gen Z’s ultimate skincare BFF. How? By experimenting and rewriting the rulebook of the skincare industry, CeraVe marketing has planned its personality to be honest, unassuming, and relatable. What sets CeraVe apart in the crowded skincare aisle is its unique, no-nonsense marketing…
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