Ruchi Roy

Midjourney Lawsuit exposes Hollywood hypocrisy

Midjourney Lawsuit: A Way to Destabilize Art or Democratize?  

By Ruchi Roy / July 17, 2025

A Midjourney lawsuit was inevitable. On June 11, 2025, The Walt Disney Company and NBCUniversal filed a federal lawsuit against Midjourney, the startup behind the popular AI image generator, in the Central District of California.  Sooner or later, major brands that make millions and billions off their IPs (Intellectual Properties), such as Warner Bros, Pixar,…

Why AI backlash is making brands broken

AI Backlash is Back in Big Brands Because of This Major Reason

By Ruchi Roy / July 14, 2025

AI backlash has made its comeback. LinkedIn posts and Reddit discussions are not the usual suspects behind the backlash — this time, it is quarterly reports and CEOs backtracking on their AI views.  AI has been gaining momentum for a decade. However, the push toward AI adoption has increased in the past couple of years.…

AI Slop Dominates Algorithms and Brains

Why AI Slop is the Internet’s Newest Threat to Sanity

By Ruchi Roy / July 13, 2025

AI slop has become a common phrase and a dominator in Internet culture. Wherever you scroll, you will see nonsense AI imagery that makes you feel repulsive or stupefied.   A cat wearing a strawberry diaper roams around with a big-muscled Alpha cat narrating a story that doesn’t make sense but makes you see it through…

Personal Use, Professional Buy: How AI Buyers Start with Individual Adoption 

By Ruchi Roy / July 10, 2025

At my first desk job, I was handed a grueling task: create a beautiful, image-rich story without any prior experience in design tools. Naturally, I turned to my go-to platform, Canva. It was simple, intuitive, and got the job done.  What I didn’t expect was how quickly it caught on. Within days, my teammates started…

The Rise of the Millennial Decision-Maker   

By Ruchi Roy / July 10, 2025

Here’s what’s happening in B2B right now: your buyer isn’t who it used to be. Gen X executives once led most deal cycles—but today, millennials make up more than half of B2B decision-makers. According to Digitalzone research, 51% of current B2B buyers are millennials. And their approach is rewriting how vendors engage, persuade, and win. …

Emotionless Ads

Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win

By Ruchi Roy / July 7, 2025

In a world increasingly defined by polarization and hyper-visibility, comfort zone creativity is entering what many insiders call a cautious phase.   The 2025 State of Creativity report by LIONS reveals a telling statistic: only 13 percent of brands feel they operate in a creative, risk-friendly environment. Meanwhile, 29 percent of surveyed respondents say their organizations…

Publicis vs WPP

Publicis Vs WPP is Ethical or Exposing. Find Out

By Ruchi Roy / July 2, 2025

There has been a face-off between two prominent (Holdco) agencies for a while. Publicis vs. WPP has gained so much attention in the headlines that every marketer (from the C-suite to junior level) is biting their nails at the next surprise.   It is clear to all of us. WPP is on a losing streak, and…

7 must-know June Marketing News

June Marketing Rundown: 7 Must-Know Stories That Shaped the Month

By Ruchi Roy / June 30, 2025

June was the most colorful month, so did the June marketing landscape for brands. The celebration of creativity at Cannes took place, and Pride was at its peak despite the divide between brands and audiences. This month’s marketing rundown is going to be made of seven colors. From the global spotlight on Cannes Lions to…

Cannes Lions 2025 Celebrated the Peak Creative Streaks

Ads that Celebrated the ‘Peak Creativity’ at Cannes Lions 2025

By Ruchi Roy / June 28, 2025

Celebrating the Cannes Lions 2025 winners is itself an act of making yourself aware of the elements of creativity. What are those elements?  Curiosity, Engagement, Storytelling.  This year, too, we saw umpteen ads published, hung, streamed, and televised. The process of creating and stuffing the underlying message in each of them must get out in…

AI in Finance Marketing where Mastercard Takes Bold Lead

AI in Finance: Mastercard Takes Bold Lead for Future

By Ruchi Roy / June 24, 2025

Finance marketing isn’t just about product promotion anymore. Today, AI in finance marketing has shaped the heart of consumers and market trends. Mastercard is at the forefront of this shift, innovating at the intersection of payments, personalization, and personalization powered by artificial intelligence.  As spending habits migrate online and consumer expectations evolve, financial institutions must modernize…

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