Ruchi Roy
Publicis Vs WPP is Ethical or Exposing. Find Out
There has been a face-off between two prominent (Holdco) agencies for a while. Publicis vs. WPP has gained so much attention in the headlines that every marketer (from the C-suite to junior level) is biting their nails at the next surprise. It is clear to all of us. WPP is on a losing streak, and…
June Marketing Rundown: 7 Must-Know Stories That Shaped the Month
June was the most colorful month, so did the June marketing landscape for brands. The celebration of creativity at Cannes took place, and Pride was at its peak despite the divide between brands and audiences. This month’s marketing rundown is going to be made of seven colors. From the global spotlight on Cannes Lions to…
Ads that Celebrated the ‘Peak Creativity’ at Cannes Lions 2025
Celebrating the Cannes Lions 2025 winners is itself an act of making yourself aware of the elements of creativity. What are those elements? Curiosity, Engagement, Storytelling. This year, too, we saw umpteen ads published, hung, streamed, and televised. The process of creating and stuffing the underlying message in each of them must get out in…
AI in Finance: Mastercard Takes Bold Lead for Future
Finance marketing isn’t just about product promotion anymore. Today, AI in finance marketing has shaped the heart of consumers and market trends. Mastercard is at the forefront of this shift, innovating at the intersection of payments, personalization, and personalization powered by artificial intelligence. As spending habits migrate online and consumer expectations evolve, financial institutions must modernize…
GTA 6 Trailer Dropped ‘Again’ but Audience is Overwhelmed
Rockstar has re‑released the GTA 6 trailer, this time alongside the official delay to May 26, 2026. Yet with only two teasers in nearly two years of hype, fans are oscillating between awe and exhaustion. Audience has been anticipated since 2013, but Rockstar officially announced it in 2022, with a teaser finally dropping in late 2023.…
Why Vanishing of Netflix Bandersnatch is a Blunder for Innovation and Tech
Netflix Bandersnatch was one of the most talked-about titles among streaming service users. However, Netflix decided to remove 90 percent of interactive titles from its platform, and they deleted Bandersnatch on May 12, 2025. It is not about a popular title but erasing an entire format. For a brief period in entertainment history, Bandersnatch represented…
A “Friendless Facebook”: Is the Facebook Existential Crisis Real or Just an Illusion?
It has been four years since I last reactivated my Facebook account. The Facebook existential crisis was the core reason behind my decision. Ads, random videos, and strangers I had never followed or heard of had taken over my feed. Hundreds of thousands of users have successfully avoided the app. Reddit threads and internet articles…
Ignoring SMB Marketing Shows B2B Marketers are Clueless
Small businesses are the backbone of the American economy, making up 44 percent of the US GDP and employing nearly half the country’s workforce. Yet, SMB marketing remains a blind spot in the world of B2B marketers. According to a joint survey by Intuit and eMarketer, 53.1 percent of marketers admit that targeting SMBs is…
Unilever Unleashes Armageddon of Influencer Marketing in 2025
Influencer marketing has become the talk of the town in 2025 for multifarious reasons. One of the biggest advertising and marketing brands, Unilever, has adapted to a new strategy in which half of its media spending is assigned to influencers and creators. We all know a lot has been happening in the marketing industry since…
Trust, a Defacto Trump Card in Airbnb Experiences to Captivate Digital Users
Airbnb is widely recognized for its homestays and host-led hospitality. Now, with the launch of Airbnb Experiences, Services, and Connection, the platform is going beyond what it once was. It’s becoming more than just an Airbnb. Capturing the attention of digital consumers and getting them to invest their time and money is no easy feat.…
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