Ruchi Roy
Is YouTube Shorts Advertising is the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a solid fanbase with over 2 billion users and millions of real-time watchers. Despite its popularity, YouTube had to announce YouTube Shorts when the world jumped on the short-video bandwagon. Sure, YouTube may have been fashionably…
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Latest Marketing News from August — 8 Snippets You Must Know
August is over, but a whole hell of a lot has happened in the past 31 days. The latest marketing news has been loud and creative, from blunt marketing strategies to the rise of cutesy trends. So, if you’re ready to dive into the latest and greatest from the marketing world, sit back and enjoy…
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Reddit Advertising Plan May Help Brands Without Upsetting Users
A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals. And that’s precisely what makes Reddit…
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How Nike’s Ad Campaign Sparked a Conversation on Sportsmanship
Nike took a long shot – and missed the mark, according to viewers – with it’s recent pro-unsportsmanlike “Winning is not for everyone” for the Olympics. The ad’s first shot features a terrifyingly locked in child, clearly hinting at the content and route the ad would take. The star-studded campaign video has an edgier, grungier…
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5 Content Writer Tips for the Next-Gen Digital Market
Gone are the days when excellent command over language, grammar, and storytelling were the only unmistakable signs of a great writer. Today, if you’re writing for brands and businesses, it’s no longer enough to have a way with words—you need to be tech-savvy, adaptable, and always on top of what’s next. The modern writer is…
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What’s Really Behind the Rise of Dermacare Products?
Beauty never goes out of style— it just keeps reinventing itself. Every era has defined beauty trends, from Queen Cleopatra’s famed milk baths and intricate rituals to Elizabeth I’s iconic (but objectively poisonous) lead-based makeup. Fast forward to today, and the beauty industry is riding yet another wave, but this time it’s all about skincare.…
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After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing
Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives, received the kiss of death. After announcing one of the most significant layoffs of the year, the CEO of IT company Intuit sent out an open letter shining lights on wildly evolving tech advancements, including…
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South Korean Beauty Brands Lead Orgs in AI Innovation
With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…
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Find Now What is Happening with X After Elon Musk Advertisers Interview Where He Cussed them
Eight months ago, Elon Musk advertisers found themselves shocked when the tech giant artfully told them to “go f**k themselves” in an interview with Andrew Ross Sorkin of the New York Times. Musk’s uncensored outburst wasn’t just a slip of the tongue – it was a direct hit after Disney+ yanked its ads from X…
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4 Things That Make Apple the Creative IT Girl of Modern YouTube
Sure, Apple is that girl. She’s everywhere, all the time, constantly. Think back to the past year – have you seen an Apple video ad? Of course you have. So, what exactly does Apple do differently? Why are they killing the game when others struggle to get a few measly views? A few critical strategies,…
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