Ruchi Roy
B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads. Three primary obstacles are…
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Influencers are New Stars of Film Marketing in Hollywood
Wicked—the long-awaited movie starring Ariana Grande and Cynthia Erivo—has Broadway fans and Wizard of Oz lovers counting down the days. While the film marketing for Wicked is at its peak, one moment stood out: the Kardashian-Jenner clan attending a private screening of the movie alongside Ariana and Cynthia, shared through Kim K’s Instagram story. Naturally,…
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Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025
Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…
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Is Immersive Advertising Making a Difference in Market?
Isn’t it fun to interact with Snoop Dog and Ice Spice in a virtual world like they are your comrades on the battlefield? With the use of AR (augmented reality), one doesn’t need to venture out to buy a sofa. One can experience a sofa before purchasing it. That’s what immersive advertising is all about—transforming…
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Keurig Dr Pepper Marketing Proves the Power of Community Branding
Keurig Dr Pepper marketing is insane. After acquiring top spot in big three, it’s rocking the house, blowing the roof, and giving competitors a serious run for their bubbles. And when a brand that’s been around since the invention of the lightbulb is trending, you know something special is bubbling behind the scenes. From 2000 to…
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Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits
As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed the market that enjoying cheesy toppings can happen both during gaming sessions and while glamming…
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Special Rundown of October Marketing News — 8 Bite-Sized Stories Every Marketer Should Know
The spooky season has wrapped up, and just before the holiday hustle kicks in, let’s do a quick rundown of October marketing news. From Elon Musk bringing X back to Brazil to Google battling for its GSE market dominance, October was packed with marketing moves. It’s not just the tech giants grabbing headlines. Major brands…
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How U.K. Junk Food Ad Ban May Change Fast Food Marketing Strategy
The fast-food scene in the U.K. — or, as they say, the “F&B industry” — is getting a severe wake-up call. With a new Labour government at the center, a hard-hitting junk food ad ban has been announced for October 2025. The details? Starting then, any sugary, salty, or cheesy food won’t be gracing T.V.…
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How Brands are Scoring Big in this Season of NFL Advertising
NFL season is back in action, and with it, 42 brands from the NFL advertising list are pulling out all the stops to captivate fans. The NFL itself tells a beautiful story: how sports and brands can come together to keeping audiences engaged and hyped up from kickoff to final whistle. What makes the NFL…
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Balancing Finance and Creativity is More Than Just ROI and Marketing Spend
Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7 percent in 2024—a 15 percent year-over-year dip. Alarmingly, only 24 percent of CMOs feel confident…
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