Ruchi

Retail Media and CTV Advertising Dominate

How Retail Media and CTV Advertising Dominate Omnichannel Strategy

By Ruchi / April 4, 2025

Ads in supermarkets, social media feeds, and streaming platforms—advertising today is everywhere. Amid this saturation, two channels are emerging as the new power players in omnichannel marketing: CTV advertising and retail media.  In a landscape where ads are inescapable, the goal is no longer ubiquity—it’s consistency and connection. That’s where the omnichannel strategy comes in.…

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March Marketing Roundup

March Marketing Rundown — 7 Bite-Sized Stories to Know

By Ruchi / March 31, 2025

March 2025 feels like just before a plot twist in a thriller—quiet but charged with anticipation. Eggs were covering the headlines of the news. The United States has been going through an egg crisis, and Elon Musk is not stopping pulling more stunts for his companies. March 2025 isn’t loud, but it’s loaded with undercurrents. And,…

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Kanye West Controversy

Why Kanye West’s Marketing Playbook is Risky for Brands

By Ruchi / March 26, 2025

Kanye West is more than a musician—he’s a brand, a cultural disruptor, and a master of chaotic marketing. But as much as his unfiltered approach keeps him in the spotlight, it also comes with reputation-destroying risks that most brands simply can’t afford. A 24-time Grammy winner and a master of chaotic marketing, once had lucrative…

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Why Amazon-Adobe Partnership is a Win-Win for Brands

Why Amazon-Adobe Partnership is a Win-Win for Brands

By Ruchi / March 24, 2025

The Adobe partnership with Amazon Web Services (AWS) is set to change how brands engage with customers. Announced last December, the collaboration brings together the two tech giants, unlocking new possibilities for personalized marketing and customer experience.    The partnership gave both companies the edge in the market space. First, AWS is giving Adobe the…

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How CPG Marketing can Win

How CPG Marketing can Win in today’s Algorithmic Era

By Ruchi / March 21, 2025

CPG marketing is no longer just about pushing products and hoping for brand loyalty. It’s 2025, and the landscape has shifted dramatically. Brands are navigating an era where algorithms govern everything — from what consumers see in their social feeds to what products they discover on e-commerce platforms.   That’s why today is about the Algorithmic…

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Why Adobe Stock Branch is Getting Love from Everyone

Why Adobe Stock Branch is Getting Love from Everyone

By Ruchi / March 18, 2025

A creative designer walks into a bar and says, “Give me something bold… but not too loud. Smooth, with a touch of contrast. And make sure it aligns perfectly with the client’s mood.”  Here, Adobe Stock is the bartender. IYKYK.  Yes, the point is that in a world where speed, quality, and imagination know no…

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5 Ad Campaigns Led by Women in Advertising

5 Ad Campaigns Led by Women in Advertising That Go Beyond Stereotypes

By Ruchi / March 17, 2025

When women hold most of the marketing jobs, why have women in advertising not gained the same status?   Yes, that’s an ongoing challenge. While women CMOs are prevalent, women creative directors are few and far between. Women have significant power as consumers. They run households and purchase accordingly. Still, only about 12.6 percent of creative…

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AI Making Marketing Efficient without Emotions

Is AI Making Marketing Efficient without Emotions? The AI Dilemma

By Ruchi / March 12, 2025

AI in marketing is efficient in bringing results. It is a choice that offers marketers and brands the freedom to act fast. Gone are the days when a department had to analyze data by reading every Excel document—now, big data is little for AI. But the question is trickier than we expect.   It is imperative…

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Kendrick Lamar Halftime

Kendrick Lamar Halftime Show Just Schooled Brands on Marketing

By Ruchi / March 10, 2025

Kendrick Lamar didn’t just perform at Super Bowl LIX—he turned the halftime show into a tutorial in storytelling, cultural depth, and brand power.  Why did his performance hit differently? Three reasons—storytelling, cultural setting, and branding—are woven through his lyrics, choreography, symbolism, and even product placement.  Fresh off 2024, which had the music world buzzing—thanks to…

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Publicis Media’s Power Play in Women’s Sports

Publicis Media’s Power Play in Women’s Sports

By Ruchi / March 7, 2025

Publicis Media is making bold moves in women’s sports, and the industry is in awe! The company has officially launched Women’s Sports Connect (WSC)—a dedicated unit under Publicis Sports, built to amplify women’s sports like never before.  While the announcement caught some off guard, it makes perfect sense. Women’s sports are an untapped goldmine, pulling…

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