Ruchi Roy
Ruchi is a professional writer with a background in journalism. She enjoys reading unfiltered gossip from the marketing industry. With over eight years of experience in writing, she knows how to sift through piles of information to curate an engaging story.
Is Synthetic Audience an Alternative to Customer Research? Experts Explain
Customer research has got a new magic wand to play with, and it is AI. Yes, the synthetic audience — or you could simply call them AI agents of customer psyche. Imagine your brand plans to introduce a new product, and without reaching the actual target audience, you could secure reactions and feedback from the…
Clicks Don’t Pay the Bills: 8 Performance Marketing Metrics Brands Should Track Now
If marketing had a red-carpet moment, clicks would no longer be the celebrity. They’ve had their era—flashy, easy to track, and universally understood. But when it comes to performance marketing metrics, clicks barely scratch the surface. They don’t reveal if someone cared, converted, or came back again. Over the next few years, most marketers, particularly…
Why Cross-Channel Marketing ROI Matters More Than Ever in 2026
Marketing in 2025 seems less like a funnel and more like a symphony—thousands of instruments, many tempos, one conductor: genuine business outcomes. As brands push harder for stronger cross-channel marketing ROI, users have switched from short-form videos to artificial intelligence-generated feeds to a combination of retail media networks (and e-commerce outlets like shoppable streams, many-to-many…
Bad Bunny Heads the 2026 Super Bowl Halftime Show, and Things Change Now
Bad Bunny headlining the 2026 Super Bowl halftime show is not a side act. This is the main story. It’s a cultural statement: the Super Bowl, America’s biggest televised event, is putting Spanish language and Latino identity at the forefront. For marketers, this moment is about more than music or entertainment. It challenges old advertising…
Marketing Strategies for 2026: Tips for Marketers to Prepare Better
The marketing landscape remains unpredictable, with constant change challenging marketers whether they focus on amplifying marketing strategies, creativity, or a more human touch. What shapes the future of marketing? Learning from the past and proactively addressing new challenges defines this path. Early 2025, the majority of marketing discussions have centered around hyper-personalization and integrating AI…
The Magic Behind 1800 Tequila’s Cool Factor: Authenticity Over Aesthetics
1800 Tequila is the premier example of how to effectively combine classic liquor brands with the current ways liquors are marketed. It has been successful in building a reputation as an up-and-coming, new-age brand of liquor in a time when most other liquor brands have built their reputations based mostly on their history or their…
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market
In September 2025, OpenAI rolled out its first global campaign for ChatGPT. The market was expecting something tantalizing and out of the box from a leading AI giant—and honestly, that faith wasn’t unreasonable. Instead, the campaign served relatable human moments under the banner of ‘everyday possibilities’ with ChatGPT. Within a month, it face-planted. Multiple articles…
What Makes an Amazon Prime Commercial Impossible to Scroll Past?
Amazon Prime commercials are standing out in a landscape where most OTT ads still rely on promotions, product shots, and platform features. Instead of selling a subscription, an Amazon Prime commercial now behaves like a short film, built around emotion, human moments, and narrative tension. This shift is intentional. It reflects Amazon’s bet that long-term…
Multimodal Search SEO: How to Stay on the Feed When AI Sees Everything
Search once was straightforward. You typed some text, Google ranked the results, and you clicked. But in 2026, that idea already feels outdated. Searching is no longer something you “do”; it is something you “show.” People now talk on their phones, take pictures of products, record their problems, or point their cameras at things they can’t…
Gen Alpha’s New Rule: Share It, See It, Delete It
While millennials devoted themselves to constructing their feeds, Gen Z became the kings and queens of the aesthetic dump, and Gen Alpha is doing something new entirely—they are creating ephemerally present, disappearing, in-the-moment content. Their new activity? A Locket “Rollcall”—a siphoning activity inside Locket, an app/widget that sends photos to friends’ home screens. Rollcall enables…