Ruchi Roy
Greenpeace Dove Protest May Reveal What Goes Behind Brands’ ESG Pledges
This month, Greenpeace released a short video mirroring Dove’s famous branding videos condemning the company’s toxic influence on the environment. This was not the first time Greenpeace publicly criticized Dove and its parent company, Unilever, for their continued use of single-use plastic packaging. However, for the first time, the whole eco-debacle is going loud and dramatic…
The Future of Social Media Marketing: Nine emerging trends and potential disruptions
Social media marketing is poised at the edge of innovation, navigating through rapidly changing user expectations and technological advancements. As the digital landscape continues to evolve, marketers find themselves at a crossroads where old strategies collide with new possibilities. In this blog, we delve into nine key trends shaping the future of social media marketing…
Will Continuous Disney Layoffs Crash their Happy Brand Image?
The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string of not-so-great movies and the struggle to drive its streaming business toward success. Continuous layoffs are not just a business challenge—they’re a hit to employment rates, diversity, equity, inclusion (DEI)…
Special Rundown of September Marketing News — 8 Bite-Sized Stories Every Marketer Must Know
September showed the fall and rise of the market and its existing brands and businesses. While Google was getting ready to face the heat in its antitrust trial, and META continued its never-ending saga of algorithm tinkering, other major moves were happening. Don’t worry; we’ve sifted through the noise to bring you the juicy bits…
How to Find the Right Micro-Influencer for Your Brand: A Field Guide
Influencers are all over the place, every time you open an app. Whether it’s transparent, like someone who tags #sponsored and #gifted or a stealth promoter who just so happens to be drinking Bloom Nutrition during every meal – influencers are out there. Sure, they love the reward. But brands are just as invested in…
Sustainable Marketing Events: The Future Marketers Need to Embrace
Sustainability has officially infiltrated every corner of our world—from how we shop to how businesses operate and, of course, how marketing events should be run. A focus on ethical sustainability is no longer just a box to be checked, it’s a way of life. And guess what? Consumers are ready to pay more for it. …
Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture?
Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…
Why Walmart is the New Darling of Third-Party Marketplace Sellers
Move over, Amazon—there’s a new retail media advertiser stealing the spotlight among third-party marketplace sellers. Walmart just posted a jaw-dropping 26% growth in Q2 2024, and it’s all thanks to Walmart Connect. Since the pandemic shook up the retail scene, Walmart stepped up its game, trading grocery aisles for digital dominance. Forget being just a…
Why Have Pop-Up Stores Become the New Thing for Luxury Brands?
Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers, and anyone with FOMO. Imagine stepping out your front door and seeing a giant cheeseburger lounging in a hammock under a tent with a neon sign that says, “For all lazy bums!” If you’re like…
The Apple vs. Google Third-Party Cookie War
Between the Google third-party cookies fiasco and Apple’s cape of privacy crusaders—in the browser war, nobody is winning users with their data privacy promises. While Apple champions itself as the defender of user privacy through polished ads and bold claims, Google faces the challenge of navigating a world where third-party cookies are increasingly scrutinized. With…
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