Ruchi Roy

Vegan F&B brands are experiencing success in market

The Power of Vegan Food Brand Marketing

By Ruchi Roy / October 9, 2024

Vegan food brand marketing is next level. Would you buy a chicken burger without chicken? Or a pack of cheese without milk? Maybe – if it’s sold right. Welcome to the world of mindful eating, where plants are the new meat, and dairy is taking a backseat to all things nutty, soy-based, or oat-powered. Let’s…

marketing trends 2024

Marketing Trends in 2024: A breakdown of the most influential trends of the year

By Ruchi Roy / October 8, 2024

It’s that time of year when new ideas, refreshed goals, and innovative approaches are prevalent in the marketing world. Everyone is focused on maximizing budgets and getting the most out of their ROI. It’s crucial to stay informed about upcoming trends for the next year, especially as the digital landscape continues to rapidly evolve. Marketing…

Greenpeace slammed Dove’s toxic influence

Greenpeace Dove Protest May Reveal What Goes Behind Brands’ ESG Pledges 

By Ruchi Roy / October 7, 2024

This month, Greenpeace released a short video mirroring Dove’s famous branding videos condemning the company’s toxic influence on the environment. This was not the first time Greenpeace publicly criticized Dove and its parent company, Unilever, for their continued use of single-use plastic packaging. However, for the first time, the whole eco-debacle is going loud and dramatic…

The Future of Social Media Marketing: Nine emerging trends and potential disruptions 

By Ruchi Roy / October 3, 2024

Social media marketing is poised at the edge of innovation, navigating through rapidly changing user expectations and technological advancements. As the digital landscape continues to evolve, marketers find themselves at a crossroads where old strategies collide with new possibilities. In this blog, we delve into nine key trends shaping the future of social media marketing…

make a recovery after 2024 layoffs

Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy / September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string of not-so-great movies and the struggle to drive its streaming business toward success. Continuous layoffs are not just a business challenge—they’re a hit to employment rates, diversity, equity, inclusion (DEI)…

Rundown of Month September 2024

Special Rundown of September Marketing News — 8 Bite-Sized Stories Every Marketer Must Know

By Ruchi Roy / September 27, 2024

September showed the fall and rise of the market and its existing brands and businesses. While Google was getting ready to face the heat in its antitrust trial, and META continued its never-ending saga of algorithm tinkering, other major moves were happening. Don’t worry; we’ve sifted through the noise to bring you the juicy bits…

How to Find the Right Micro-Influencer for Your Brand: A Field Guide

By Ruchi Roy / September 25, 2024

Influencers are all over the place, every time you open an app. Whether it’s transparent, like someone who tags #sponsored and #gifted or a stealth promoter who just so happens to be drinking Bloom Nutrition during every meal – influencers are out there.  Sure, they love the reward. But brands are just as invested in…

Sustainable Marketing Events

Sustainable Marketing Events: The Future Marketers Need to Embrace 

By Ruchi Roy / September 25, 2024

Sustainability has officially infiltrated every corner of our world—from how we shop to how businesses operate and, of course, how marketing events should be run. A focus on ethical sustainability is no longer just a box to be checked, it’s a way of life. And guess what? Consumers are ready to pay more for it. …

Starbuck smell the success in its staggering Sales

Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture? 

By Ruchi Roy / September 24, 2024

Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…

Why Walmart is the New Darling of Third-Party Marketplace Sellers

By Ruchi Roy / September 23, 2024

Move over, Amazon—there’s a new retail media advertiser stealing the spotlight among third-party marketplace sellers. Walmart just posted a jaw-dropping 26% growth in Q2 2024, and it’s all thanks to Walmart Connect.  Since the pandemic shook up the retail scene, Walmart stepped up its game, trading grocery aisles for digital dominance. Forget being just a…

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