Ruchi Roy
Ruchi is a professional writer with a background in journalism. She enjoys reading unfiltered gossip from the marketing industry. With over eight years of experience in writing, she knows how to sift through piles of information to curate an engaging story.
October Marketing Rundown: 6 Must-Know Stories That Shaped the Month
In today’s trickle-down (trick-or-treat) economy, horror feels natural, almost routine. Yet, October’s marketing campaigns and developments hint that the month might not be as squeezed out as expected, especially being the first of the year’s final quarter. From Halloween-themed campaigns to political branding, the market seems caught in the eye of Melissa. Amid talk of…
Think You Know Ads? Generative AI in Marketing Just Changed the Game
Do you recall when developing an advertisement took weeks of ideation, costly production, and infinite edits? Those days are diminishing quickly. In 2025, ads are not being made, they are generated. Welcome to the world of generative AI — where creativity meets computation and marketing is being rewritten in real-time. Generative AI is not just another technology…
Scroll, Stream, Repeat: How Social Media Entertainment is Taking Over in 2025
The entertainment industry has turned upside down in 2025. Social media entertainment is no longer a sideshow—it’s the main act. TikTok, Instagram Reels, and a wave of new micro-drama apps have made scrolling an art form—streaming a lifestyle and viral trends a cultural experience. “Scroll, Stream, Repeat” isn’t just what we do — it’s how we…
The Cockroach of Marketing: Why SMS Marketing Just Won’t Die
SMS marketing has been around since the dawn of mobile phones; old, predictable, and often overlooked in the age of hyper-personalized digital ads. Yet here it is — still kicking, still delivering, and still impossible to write off. But the big question looming over the marketing world is this: Is it too early or too…
Google Ad Tech Monopoly? Not Anymore. Here’s What Marketers Need to Know in 2026
When a single court ruling can shake the foundation of digital advertising, every marketer should pay attention. In April 2025, a federal court in the U.S. found that Google’s ad tech monopoly had illegally monopolized the online ad ecosystem. A ruling that could change fundamentally how ads are bought, sold, and viewed on the internet. …
Brands Make Marketing Personal Again by Going Direct-to-Fan
From “Direct-to-consumer” (D2C) to “direct-to-fan” (D2F), marketing keeps on giving in different loops and hoops. However, D2C is more about cutting the middleman, selling smarter, and capturing a higher margin. But, in today’s digital economy, brands are taking it to the next level! They want the interaction between brands and customers to be more personal…
Why B2B Brands Are Betting on Experiences, Not Events
B2B brands have consistently relied upon events and presentations. However, the events and pitches have evolved into experiences and experiential marketing. In the glory days of Steve Jobs, when he performed rather than just pitched his products to the world, that’s how the world witnessed immersive storytelling in a tech event. Meanwhile, tech companies…
The Rebrand of Radio: Audio Marketing’s Unexpected Comeback
When experts once speculated that radio would fade into background noise and podcasts would become the “new radio”, few predicted the actual outcome, which was audio itself. In 2025, audio marketing is not just back; it is transforming the way people connect, consume, and engage. From a renaissance in radio to the introduction of immersive podcasts and AI-enabled voice experiences, audio…
B2B influencer Marketing is Real and a Key to Thrive in Competition
The reach of young people has been increasing in the B2B ecosystem, and it is time to rethink marketing strategies. Adding B2B influencer marketing in brand strategies should be an urgent action. Why? Authentic connection through digital channels and clear communication are favorite approaches for new gen. Millennials and Gen Z, ‘the new gen,’ make…
Old School, New Rules: Nostalgia Ads That Capture Gen Z & Millennials
If there is one thing the last couple of years have taught us about branding, it’s this: everything that is old can be brand new. If it feels good enough. From Burger King’s nostalgia-inducing rebrand, to Pokémon’s revival, and Barbie’s neon pink conquest of popular culture, brands have learned that, when tapping into collective memory, it can feel refreshingly modern. Welcome to the age…