Ruchi Roy
Ruchi is a professional writer with a background in journalism. She enjoys reading unfiltered gossip from the marketing industry. With over eight years of experience in writing, she knows how to sift through piles of information to curate an engaging story.
Articles by Ruchi Roy
February Marketing Rundown: 7 Must-Know Stories That Shaped the Month
February proved to be one of the most consequential months of the first quarter for the marketing and advertising industry. From record-breaking digital engagement surrounding the Super Bowl halftime performance to escalating competition among AI firms positioning themselves through high-visibility…
Ad Pulse Check: Is PolyAI Customer Service Agent listening too much?
Ad Campaign: Finally! Someone who f*ing listens There’s a fine line between “finally, someone who listens” and “wait… how do you know that?” In this spot, Gordon Ramsay becomes the stand-in for all of us. He’s sharp, skeptical, and not easily impressed. So, when a PolyAI customer service…
$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises: B2B Marketing Trends in 2026
Without sounding like a fear-monger, B2B marketing trends in 2026 seem very practical and feasible given the ongoing market evolution. Yes, the possibility of more than 10 billion USD in losses could become a reality as the rise in AI-driven…
Brand Design Trend in 2026: Imperfection, Emotion, and the End of Safe Minimalism
The brand design trend in 2026 is giving space to human imperfections in designs. It’s breaking polish and perfection. It’s injecting personality, again. This year, creative direction is swinging toward expressive visuals, tactile color systems, and identity frameworks that feel unmistakably human. Coca-Cola’s Christmas ad to…
State of Luxury Brands in 2026: When Consumption Rises but Luxury Stays Locked
In 2026, the global economy is telling an unexpectedly optimistic story. Data cited by The Economist (World Data Lab) shows that since 2000, the spending gap between the world’s richest 10 percent and poorest 50 percent has more than halved. Consumption in…
Authenticity Paradox Fuels Trust Recession among Consumers
Authenticity once meant alignment between message and action. Today, it also means clarity about authorship. Consumers are not only asking whether a brand stands for something. They are asking who is speaking. Is this crafted by a person with lived…
Humor in the Age of AI: You Can’t Automate a Benign Violation
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or it can dilute messaging and weaken brand positioning. To understand where things stand today, we spoke with industry experts about…
Human Branding is Growing in 2026, Even as Marketers Bet Big on AI
The market is a place to find a good contradiction, and 2026 is serving us one on a silver platter. On the one hand, brands and agencies are sprinting toward AI integration by automating workflows, accelerating creative production, and optimizing…
Automation Without Intent Is a Brand Failure in the Era of AI
In the era of AI, AI slop became the word of the year in 2025. Digital platforms, including Meta and X, leaned heavily into promoting AI-generated content alongside bots. But brand trust has shifted the discussion since the start of the new…
Which Brands Have the Edge at Super Bowl 2026? System1 Breaks Down the Early Winners
Super Bowl 2026 may be scheduled for February 8, but the advertising playbook is already being written, and it looks far more human and engaging than high-tech, polished results. This year’s Big Game is shaping up to reward brands that…