Ruchi Roy
Ruchi is a professional writer with a background in journalism. She enjoys reading unfiltered gossip from the marketing industry. With over eight years of experience in writing, she knows how to sift through piles of information to curate an engaging story.
Articles by Ruchi Roy
Human Branding is Growing in 2026, Even as Marketers Bet Big on AI
The market is a place to find a good contradiction, and 2026 is serving us one on a silver platter. On the one hand, brands and agencies are sprinting toward AI integration by automating workflows, accelerating creative production, and optimizing…
Automation Without Intent Is a Brand Failure in the Era of AI
In the era of AI, AI slop became the word of the year in 2025. Digital platforms, including Meta and X, leaned heavily into promoting AI-generated content alongside bots. But brand trust has shifted the discussion since the start of the new…
Which Brands Have the Edge at Super Bowl 2026? System1 Breaks Down the Early Winners
Super Bowl 2026 may be scheduled for February 8, but the advertising playbook is already being written, and it looks far more human and engaging than high-tech, polished results. This year’s Big Game is shaping up to reward brands that…
Forrester’s 2026 Warning against AI, One-Third of Brands Will Lose Consumers
Advertising patterns in January 2026 emerged as a moment of holding up a mirror to AI. From Almond Breeze, where the Jonas Brothers trolled GenAI versions of themselves, to Lufthansa’s hand-made illustrations for its centenary celebration, trust has surfaced as a significant KPI for…
January Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The first month of 2026 has ended, yet brands and markets are still rolling out new strategies, creative directions, insights, and product developments. Major cultural moments are approaching, including the Big Game and the 2026 Winter Olympics. At the same…
AI, Trust, and Personalization: A Harvard Business School Lecturer Explains B2B Consumer Strategy in 2026
Since AI is bringing fundamental changes in how consumers behave, it has become imperative to rethink strategies to deploy AI in B2B marketing—especially in consumer strategy. Planning, creating, and disseminating information is a traditional system B2B has long been preoccupied with, while…
Meta’s Scam Economy: Advertisers Are the Only Ones Who Can Stop It
Meta has been doing nothing but accepting revenues from the scams its consumers fall for. With more than a billion users operating two to three social media platforms—while innocently claiming to connect friends and families—and raking in millions and billions of dollars, Meta continues to…
Marketers Have Spoken: News Sites Outperforms the Rest of Digital
News sites are quietly reclaiming their place in digital media plans—and the shift is no longer theoretical. A fresh global study from ad tech verification heavyweight DoubleVerify shows that advertising alongside news content is giving credibility as well as beating off other…
Consistency, Familiarity, and the Super Bowl: Vanessa Chin on Brand Trust in 2026
Brand Trust in 2026 In 2026, trust won’t belong to the brands that try something new every time. Brands that show up recognizable give trust a head start. As brands enter another year of economic pressure, AI-accelerated creativity, and shortened…
The Risk of Looking Wrong: TBWA\NEBOKO’s CCO on Centraal Beheer’s Typo Play
When Brands Break the Rules: What happens when a mistake becomes the idea? Some of the best advertising ideas don’t look right—until they are. When Brands Break the Rules explores campaigns that challenged internal expectations and redefined what “good”…