Ruchi Roy
YouTube’s New Multi-Language Audio Is A Game-Changer For Marketers
Your marketing campaign can go global with YouTube’s new feature, multi-language audio dub. On September 10th, the company announced the expansion of multi-language audio to creators worldwide. Accessibility to every global region through language is a gold mine for creators, brands, and marketers. Two years ago, the video-sharing company introduced the audio-track feature that allows…
How Smart B2B Brands Use These 5 Modern Strategies to Unlock the Multiplier Effect
B2B marketing strategies can benefit from the multiplier effect. In B2B marketing, there’s no single lever that pulls revenue skyward. Growth today is a choreography—a sync between strategy, tech, and timing. McKinsey’s Global B2B Pulse Survey confirmed this a few years back. However, the report is old, but the mantra stays top of mind. What…
Cannes Lions 2025 Controversy: Fraud Ads, Fake Data, and the Fight for Integrity
Cannes Lions controversy surrounding several ad campaigns tainted the award’s legacy and the event. While the agencies are still posting their Lions awards with huge captions and salutations, it has become apparent that scam ads can enter such prestigious award events and even win them. Do ad agencies think only of Cannes Lions while creating…
September Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The September marketing landscape saw both ups and downs, as evolving AI tools emerged to support creators, marketers, and brands. While the partnerships between marketing firms such as IPG and Omnicom have been forming, the brands face backlash from various fronts. Digital platforms are discovering new ad formats and searchability, and the changing landscape for…
Gen Z in Marketing Firms is Disappearing from Workspace
Gen Z in marketing has always been an enigma for corporations. While we always discuss reports and stats on Gen Z consumers, today, we are focusing on their contribution to marketing workspaces. A shocking report from Live Data Technologies revealed that staff-level roles at America’s ad and marketing firms have dropped more than 10 percent…
Cowmaxxing, Real-Food, and Avocado Oil Reform the F&B Marketing
The food and beverage industry is going through a phase where consumers push for ‘real food’ on their plates, and that’s how the Cowmaxxing era is blasting the food aisle. Not just ‘cowmaxxing’ but also the inclusion of avocado oil, removal of food dye, and a wave of “clean label” demands have put marketers in…
AI Personalization: The New Determiner in Holiday Shopping for Gen Z Consumers
The holiday shopping season is usually the retail industry’s comfort blanket—a reliable fourth-quarter surge to cover up weaker months. In 2025, that blanket feels thinner, and retailers are bracing for a chill. Sales are expected to grow just 1.2% during November and December, according to eMarketer’s May forecast—below the year’s 1.5% growth rate. Consumers are…
Comedy, Adtech, Live TV: The Kingmakers at TV Upfronts 2025
The 2025 TV Upfronts marked a defining moment for advertisers, publishers, and brands. Why? Because new heroes, undercurrents, and kingmakers were revealed—and there’s no excuse anymore for brands to shy away from understanding their importance. TV continues to hold a prominent place in every marketing strategy. Professionals and brand custodians cannot escape the truth: television…
Rage baiting: New Creative Drivel or a Misguided Front?
Advertising has always been about grabbing attention. It’s about creating conversations, shaping perceptions, and influencing decisions. But somewhere along the way, the quest for attention, visibility, and rapid growth has led some brands into murky waters. The line between thoughtful creativity and manipulative outrage — or rage baiting — is becoming harder to distinguish. In…
Navigating CTV Measurement Without Nielsen: The Great TV Currency Shift
Nielsen’s panel-only currency is on borrowed time. By the end of 2025, it will be retired, marking one of the most consequential shifts in TV and CTV measurement in decades. With connected TV (CTV) expected to account for 40.2% of the $83.25 billion advertisers will spend on linear and CTV combined this year—and nearly a…
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