Ruchi Roy
Choose Better Socials For Your Digital Presence in 2025
Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences. Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore…
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CeraVe Marketing Blends Science, Simplicity, and Culture
Launched in 2006 with just three humble products, CeraVe has skyrocketed to become Gen Z’s ultimate skincare BFF. How? By experimenting and rewriting the rulebook of the skincare industry, CeraVe marketing has planned its personality to be honest, unassuming, and relatable. What sets CeraVe apart in the crowded skincare aisle is its unique, no-nonsense marketing…
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Global Ad Spend Forecast Hints at the Growth of Retail Media and CTV
As 2025 unfolds, it’s clear that this year will take a different trajectory than the action-packed 2024, marked by the Olympics, Paralympics, elections, and other major events. The impact will be visible on global ad spend. While key events and milestones drove significant spikes in media spending for the year 2024, 2025 promises steady progress…
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Unreality and Unsung Experiences Shape Creative Trends of AI in 2025
The new year asks for new strategies because we, humans, must keep up with every little minute detail happening in the world. AI in 2025 is set to blur the lines between real and unreal spaces, according to Adobe’s Creative Trends 2025 report. It’s a time when consumers want to interact with creatives that go…
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Rundown of December Marketing News — 6 Bite-Sized Stories Every Marketer Should Know
As 2024 winds down, the marketing world remains as dynamic as ever. The year has been a rollercoaster, from political shifts that could reshape brand strategies to ongoing debates around social platforms. With Trump 2.0 looming and TikTok’s future uncertain, 2025 promises seismic shifts for marketers. But before we look ahead, let’s dive into the…
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Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market
Hollywood celebrities investing more into launching their brands have made them look like true business enigmas. Every time, they follow trend after trend. The rise of non-alcoholic beer brands is taking a center position, just like skincare and makeup brands. Have you seen pictures of Spiderman and Zendaya with Bero? Yes, Bero is one of…
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Is Market Saturation Holding You Back? 4 Ways to Break Free
A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made. In…
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Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House. Pride Month was devoid of color,…
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AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI
To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across eight countries. Spoiler alert: the results are as fascinating as they are alarming. The report paints a rosy picture for the future of B2B marketing—but dig deeper, and you’ll find that while 1,000 B2B brands…
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Unhinged Marketing: Chaos, Charm, and the Art of Getting Noticed
A square-faced green owl spamming your phone with passive-aggressive, slightly terrifying notifications? Love it or hate it, Duolingo’s mascot definitely has your attention. Welcome to the chaotic world of unhinged marketing. So, what is unhinged marketing? It’s the new-gen strategy that morphs brands into hyper-relatable, oversharing internet personalities, cracking jokes, throwing shade, or issuing hilariously…
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