Ruchi Roy

Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients

Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients

By Ruchi Roy / August 25, 2025

Cindy Rose has become the new WPP CEO, succeeding Mark Read. Mark Read is set to retire from the company’s Board and as the CEO on 31st Dec, 2025, after completing more than 3 decades of his professional career.   Meanwhile, the news did not shock the marketing industry, as everyone had seen this coming for some…

10 AEO Tips for Millennial Marketers to Win Attention

10 AEO Tips for Millennial Marketers to Win Attention

By Ruchi Roy / August 22, 2025

Google is changing the gears right now. Yes, and we are talking about AEO (Answer Engine Optimization). It is imperative that we must share the best AEO tips with each-other. So, let’s start.  Welcome to the world where Google doesn’t just want your clicks, it wants your vibes. That’s right, Answer Engine Optimization (aka AEO)…

PayPal Offsite Ads May Revive the Ad Landscape for PayPal

PayPal Offsite Ads May Revive the Ad Landscape for PayPal

By Ruchi Roy / August 18, 2025

PayPal just waded into programmatic advertising with Offsite Ads, turning transactions into ad fuel.   This isn’t the kind of “spray-and-pray” ad targeting that guesses who you are based on your click—it’s much sharper. The age of programmatic ads. By leveraging real purchase behaviors across PayPal, Venmo, and Honey, Offsite Ads gives marketers actual shopping intent…

Attention Economy Challenges Brands to Chase Consumers

By Ruchi Roy / August 17, 2025

The attention economy is a significant talking point for brands and marketing departments. The digital ecosystem puts consumers’ attention in the supreme position. The reason is plain and straightforward: too much media, content, and a competitive chase for views and engagement.  McKinsey’s 2025 report emphasized the need to understand modern challenges, including vying for consumers’…

Legacy Media vs Digital media in the battle of Attention Economy

Legacy Media vs Digital Media in the Battle of the Attention Economy

By Ruchi Roy / August 15, 2025

There’s a quiet tug-of-war happening every second your screen is on—and no, it’s not between streaming apps and social feeds. It’s between legacy media and digital media, both desperately scrambling for a currency we barely realize we’re spending: attention.  In this world of endless scrolling, skipping, swiping, and streaming, attention is the commodity. But it’s…

Signal vs Noise, a Perfect call strategy for B2B brands to win Numbers

New B2B Marketing Strategy Challenges Signal VS Noise Theory

By Ruchi Roy / August 3, 2025

 Signal vs. Noise is a never-ending discussion inside businesses’ high ceilings. But what if B2B marketing strategy flips the table and brings the most unexpected collaboration?   If you are a B2B marketer, measuring Signals and Noises against each other is what we have witnessed for a long time. This may be the time for…

July Marketing News Roundup 2025

July Marketing Rundown: 6 Must-Know Stories That Shaped the Month

By Ruchi Roy / July 31, 2025

We’re closing out Q2 with July marketing rundown—and it’s been a weird mix of AI drama, brand pivots, and unexpected genetic deep-dives.   From Coldplaygate to Starbucks sliding into the protein drink territory, July didn’t hold back on entertainment.  But while the headlines kept us busy, the undercurrent hasn’t changed much. The economy’s still shaky, tariff…

A closer look at Streaming service sustainability

The Climate Cost Lurking Behind Streaming Service Sustainability

By Ruchi Roy / July 24, 2025

My day started with watching a terrifying story about a small town in South Memphis. Ester Knox, a long-time resident of Boxtown, shared her concerns about the AI Data centers of Elon Musk’s Grok AI.   The summary version of the story is that the whole town suffers from asthma and gas smells from the time…

Google AI Search Mode Put Users and Brands in a Pickle 

Surviving Google AI Search Mode: A New Game for Brands

By Ruchi Roy / July 23, 2025

Google rolled out its Google AI Search mode globally and made it available for its users. After introducing the AI overview, the AI search mode was another significant step that was thought out by the company’s executives and Sundar Pichai.   How many more options can the search bar hold for now? First, search, lens, Voice…

Emotionless Ads

The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads

By Ruchi Roy / July 22, 2025

Creativity in Comfort Zone Cannes Lions 2025 report reveals a shocking state of creativity among brands, i.e. emotionless ads. They operate in a comfortable creative, risk-friendly environment. The real danger is staying safe in a world flooded with sameness. In the aftermath of AdPulse’s piece, “Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win”,…

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