Ruchi

April Marketing Rundown for Marketers

April Marketing Rundown — 7 Bite-Sized Stories to Know

By Ruchi / April 30, 2025

From antitrust clashes to space-bound stunts gone sideways, April delivered a whirlwind of moments that marketers can’t afford to miss. As Q2 kicks off, the marketing world is juggling both big wins and strange misfires.  Yes, someone actually tried to send Katy Perry to space for a 10-minute promotional flash—and no, the internet wasn’t impressed.…

Read More
Is Short form Video Still… Short?

Stretching the Limits: Is Short form Video Still… Short?

By Ruchi / April 25, 2025

Stretching Short Form: Did you know the first short form video had a time limit of just six seconds? The platform was Vine—a viral, vertical video app that exploded in popularity among early creators. But Vine met its end in 2016, and one of the many reasons was precisely that rigid time limit. Around the same…

Read More
Power of Words Decides the Fate of Ad Copy

How the Power of Words Can Make or Break Your Ad Copy

By Ruchi / April 23, 2025

The power of words is invincible. I was watching a soul-crushing movie where the protagonist, on the verge of death, struggles to communicate with his beloved wife. He musters only four words in a frail, broken voice: “I will find you.” Those four words made my eyes well up with tears. Why? Are they a haunting…

Read More
Intent Based Marketing in a Hyper-Personalized B2B World

The Rise of Intent Based Marketing in a Hyper-Personalized B2B World

By Ruchi / April 21, 2025

Guesswork is no longer a strategy. In today’s B2B ecosystem, intent based marketing is emerging as the key to identifying, understanding, and converting high-value prospects, faster and smarter. It doesn’t reinvent the funnel, it turbocharges it. Cold email blasts and CRM contact forms are not disappearing but are metamorphosing into new shapes. And what’s making…

Read More
European Accessibility Act

European Accessibility Act: A New Era for Inclusive and Ethical Business

By Ruchi / April 18, 2025

Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in 5 Europeans, according to Eurostat.  The EAA marks the start of a new era for…

Read More
CocaCola Publicis Partnership hinted at WPP performance

CocaCola Publicis Partnership Signals Strategic Shift —and WPP’s Waning Grip

By Ruchi / April 16, 2025

The US CocaCola Publicis partnership has many layers. One is a celebration. One is the promise of bold new market strategies. And one—perhaps the most quietly dramatic—is how WPP lost a behemoth after managing it for four years.  Coca-Cola and Publicis are officially a thing now—at least in North America and Canada. And while everyone’s…

Read More
Omnichannel pitfalls in marketing to avoid in market

4 Omnichannel Pitfalls Marketers Must Avoid to Drive Growth

By Ruchi / April 14, 2025

Omnichannel pitfalls in marketing are as common as finding coal while digging for diamonds. In a landscape more competitive than ever, persistence is everything. From digital to offline, in-house teams to out-of-home placements—marketers are chasing their buyers across every imaginable touchpoint.  With so many platforms and campaigns running simultaneously, it’s not hard to predict when…

Read More
Tesla Marketing where Bad Publicity Remains Bad

Tesla Marketing: Why the Musk-Driven Strategy Is Running Out of Charge

By Ruchi / April 11, 2025

Tesla marketing is undergoing a quiet—but significant—pivot. The shift comes as deliveries fall, trust dips and public backlash intensifies across major markets. Back in 2015, Tesla’s marketing was the stuff of legend. It was all about one thing: Elon Musk. The man was the brand. With a massive online following and a defiant “I hate…

Read More
Entertainment marketing can be the Midas touch for B2B brands

Entertainment Marketing: The Midas Touch B2B Brands Can’t Afford to Miss

By Ruchi / April 9, 2025

Entertainment marketing is the secret weapon CMOs at B2B companies need to start wielding. In a world of pitch decks and quarterly forecasts, B2B marketing often feels like it’s allergic to fun. But, a shift is underway—more brands are discovering that entertainment isn’t a B2C luxury but a B2B necessity. So, how does a strategy…

Read More
B2B digital accessibility matters to market

Why B2B Digital Accessibility Is a Must for Modern-Day Businesses

By Ruchi / April 7, 2025

Digital accessibility isn’t just about checking a box for compliance—it’s about doing the right thing in today’s business world. It’s about inclusion. In business, inclusion translates directly into broader reach, more substantial ROI, and long-term credibility. Conversely, ignoring accessibility can open the door to serious consequences. Netflix, Domino’s Pizza, and even Beyoncé’s brand have faced…

Read More