Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Step Back, ChatGPT: Claude AI Is The New Genius In Town
If you’ve been following the AI updates for a second or a minute, you’ve likely heard of Claude AI—Anthropic’s response to OpenAI’s ChatGPT. And it’s not just your regular chatbot; it’s the quiet genius sitting at the top of the class, changing the way AI assistants are meant to think, act, and surprise. While ChatGPT…
The Climate Cost Lurking Behind Streaming Service Sustainability
My day started with watching a terrifying story about a small town in South Memphis. Ester Knox, a long-time resident of Boxtown, shared her concerns about the AI Data centers of Elon Musk’s Grok AI. The summary version of the story is that the whole town suffers from asthma and gas smells from the time…
Surviving Google AI Search Mode: A New Game for Brands
Google rolled out its Google AI Search mode globally and made it available for its users. After introducing the AI overview, the AI search mode was another significant step that was thought out by the company’s executives and Sundar Pichai. How many more options can the search bar hold for now? First, search, lens, Voice…
The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads
Creativity in Comfort Zone Cannes Lions 2025 report reveals a shocking state of creativity among brands, i.e. emotionless ads. They operate in a comfortable creative, risk-friendly environment. The real danger is staying safe in a world flooded with sameness. In the aftermath of AdPulse’s piece, “Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win”,…
Meta’s Big AI Leap: Is Facebook Ad Automation the Future of Marketing?
Until recently, running a Facebook ad automation campaign felt like manually flying a plane: flipping dozens of switches, adjusting dials, and hoping you’d get to your destination. Now? Meta wants you to sit back and let the AI fly the plane. With each update, the platform is getting closer and closer to a bold new…
Algorithmic Bias is a Brand Risk Now: Read How?
Ever stopped to wonder what happens when your AI system says the wrong thing? It’s not just a tech glitch anymore—it’s your brand on the line. Remember when the whole artificial intelligence conversation was about the cool stuff? Chatbots, voice assistants, and generative art—wasn’t that fun? Now, in 2025, the conversation is shifting to the…
Midjourney Lawsuit: A Way to Destabilize Art or Democratize?
A Midjourney lawsuit was inevitable. On June 11, 2025, The Walt Disney Company and NBCUniversal filed a federal lawsuit against Midjourney, the startup behind the popular AI image generator, in the Central District of California. Sooner or later, major brands that make millions and billions off their IPs (Intellectual Properties), such as Warner Bros, Pixar,…
Your Data, Your Rules: Edge AI for Real-Time Wins
Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is a “stretch and chill” day. Your playlist synced to your pace. Your smart fridge reminded you that you were out of oat milk (again). Your car re-routed itself to avoid…
Why AI Transparency is the New Competitive Advantage
Do you recall a time when price tags, catchy slogans, or even a complimentary tote bag were used to foster brand loyalty? Today’s consumers are swiping right to something else entirely: trust. In a world where algorithms make more decisions than humans, AI transparency has become the new currency of credibility—and it’s reshaping the market. …
AI Backlash is Back in Big Brands Because of This Major Reason
AI backlash has made its comeback. LinkedIn posts and Reddit discussions are not the usual suspects behind the backlash — this time, it is quarterly reports and CEOs backtracking on their AI views. AI has been gaining momentum for a decade. However, the push toward AI adoption has increased in the past couple of years.…