Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Articles by Garima Sinha
Google Just Released New AI Marketing Tools You Can’t Ignore
You heard it here first: Google just released a suite of AI marketing tools that are about to change the marketing game. With everything from AI-generated search overviews to generative video and image creation. The marketing world is changing faster…
Inbox to Income: How Direct Marketing Is Powering Today’s Boldest Entrepreneurs
In a world captivated by bright shiny objects, social media campaigns, and viral videos, direct marketing is the unsung hero in the entrepreneurial identity space. From bootstrapped firms to million-dollar one-person shops, the powerful ability to connect directly to customers…
Big Tech Acquisitions Are Redefining Creativity: Here’s What It Means
Only a few years back, the big tech acquisitions were only focused on building infrastructure—cloud servers, application stores, and operating systems—where it was all about scale, speed, and engineering power. However, recently they have been on a binge of acquiring…
WPP Profit Warning: Can the Ad Giant Bounce Back?
When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number on the balance sheet — but a warning that even the biggest aren’t immune to…
From Time Sheets to Results: The Rise of Performance Marketing
Having an hourly billing model made sense when everything was manual and took time. Building campaigns involved late-night think tanks and reams of edits, and spreadsheets took days to finalize. The only way to give a price to effort was…
In Conversation with Lakshey Bahl: Generative Engine Optimization, AI Search, and What’s Next for Marketers
Generative Engine Optimization: In the era of AI-powered search and long-tail queries, SEO is shifting from keyword ranking to visibility in generative results. This article explores how brands can adapt their strategies to stay authoritative and discoverable across Google AI…
Is Personalization in Digital Marketing Genius Targeting or Digital Voyeurism?
The Fine Line in Personalization: In the age of hyper-targeted ads and AI-driven recommendations, personalization in digital marketing is both a competitive edge and a potential PR nightmare. This edition explores where brands should draw the line between delighting customers…
How AI Creative Agency Is Making Marketing Smarter Than Ever
Not too long ago, “creative” and “algorithm” sounded like two people who would NEVER sit together for lunch. One thrives on organic, unexpected inspiration; the other is true to logic and rules. Yet in 2025, all of that has come…
How Brands Are Tapping into Mindfulness and Mental Health in 2025
Mental health and mindfulness are no longer merely trendy terms in the wellness industry. In 2025, mental health has evolved from a topic of discussion to a standard. Consumers today seek something more—calm, connection, and emotional safety—in everything from the…
From Chaos to Calm: Why Calm Technology is the Future of Smart Design
You wake up to buzzing, then dinging. Followed by a “calm whisper” to hydrate, move, check your email, update your applications, and breathe—before you even brush your teeth. Sound familiar? We are in the midst of hyperactive technology—devices making noise…