Garima Sinha
How Social Media Trends Are Influencing Product Development
Browsing through your social media and a certain product seems to appear everywhere? Like every single place you look? The answer is actually simpler than “your device is listening.” Visibility is often due to user generating content: brands target potential audiences and collaborate with influencers to ensure their products appear in your feed. Customers share…
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The Power of Meme Marketing: Secrets to Going Viral
Memes may seem like just fleeting fun, but they’re much more—they’ve evolved into a powerful marketing tool that brands are leveraging to forge deeper, more personal connections with their customers. Every single person has fallen victim to a viral meme. We begrudgingly engage, consume, share with our friends. But over time, memes have become the…
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How Emerging Social Platforms Are Shaking Up Traditional Advertising
Let’s just admit it, social media has magically integrated into our daily lifestyle—becoming essential. Just as we don’t forget our morning coffee, we rarely skip checking social media. Today, social media is no longer a communication platform, which we use for entertainment and fun. But now it has become a lifestyle habit —a space where…
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How Digital Transformation Marketing is Shaping the Future
Marketers have long relied on the 5Ps—Product, Price, Place, Promotion, and People. Traditionally, the classic 5Ps were fixed static before marketers created any effective marketing strategy. But with the advancement in digital transformation marketing over the past decade, today’s marketing is more about flexibility, customization, and technology than strict frameworks. This new era has led…
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Heineken US Open Marketing Highlights Zero-Alcohol Beer and Moderation
Imagine the sun setting over the US open, the crowd roaring with excitement and a cold drink in hand—but it’s not your typical beer. But this year, Heineken served up something unexpected that’s making waves off the court. Embracing growing health trends and consciousness among Gen Z, popular beer brand Heineken introduced a brand new…
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Email Marketing Market Expected to Exceed USD 46.1 Billion by 2033
Yes, it’s true—scrolling through Instagram, TikTok and other social platforms has become part of our lifestyle. But is digital marketing just about those entertaining and flashy feeds, or is there more to the story? Email marketing is still a major player and the oldest and most reliable channel. And if you think it’s outdated, it’s…
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How Advertising Agencies Are Adapting to the Creator Economy
The days when brands turned to ad agencies for creativity as the middlemen in the marketing game are long over. Amid a sea of social media, creators on Instagram, YouTube, and TikTok have outshone agencies as powerful marketing tools. Creators, often referred to as influencers, are digital celebs who choose to directly connect with the…
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How our Advertising Industry Hiring Landscape is Shifting
Good news for people who are eyeing a future in the advertising and marketing sector. According to industry expert predictions, the advertising and marketing industry will soon be flooded with opportunities that will break all records. Yes, you heard it right! For booming advertisers and marketers, this is not just some random news—but more of…
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Influencer Marketing Decline Leaves Brands Scrambling for Authority
From beauty queen to travel gurus, influencers have emerged as one of the powerful weapons on social media. These creators have built a whole empire with loyal followers who are crazy for them. But as their popularity grew, so did skepticism. Was this influencer phenomenon too good to be true? Let’s talk about the influencer…
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How Snapchat and ROI Hunter Are Redefining Advertising Partnerships
The recent Snapchat and ROI Hunter partnership highlights the best of collaborative advertising. With Snapchat’s innovative ad format and ROI Hunter advanced performance optimization tools brands can access deeper insights and capabilities. This mix of technology and creativity allows advertisers to target more precisely, manage campaigns more easily, and create more impactful, personalized marketing. This…
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